Gevril Avenue of Americas Men’s Watch Collection

Gevril Avenue of Americas Watch Collection- 5100


by John Sealander  

This American classic is the culmination of over 265 years of Swiss watchmaking expertise.

Gevril WatchesGevril Avenue of Americas timepieces have been the brand’s flagship model ever since watch industry insider Samuel Friedmann acquired the historic Swiss company in 2001. Based on a case design that was discovered in Gevril’s historical archives, the iconic Avenue of Americas Collection is unmistakable. By combining a classic art deco design with sophisticated refinements like a curved anti-reflective sapphire crystal, a beautiful beveled dial and hand painted applied numbers in a variety of fashion forward colors, the Swiss made Gevril Avenue of Americas has become a modern American classic.

Buy Gevril Avenue of Americas Watch CollectionThe superbly crafted rectangular 316L surgical stainless steel case houses a precision Swiss-made ETA 2892 automatic movement favored by master watchmakers around the world. This renowned mechanical movement has been designed to last a lifetime with proper care and has been used by famous names like Bulgari, Omega, Girard Perregaux and many others.

Gevril 5002
Avenue of Americas
Gevril 5003
Avenue of Americas
Gevril 5100
Avenue of Americas
Gevril 5002 Avenue of Americas Gevril 5003 Avenue of Americas Gevril 5100 Avenue of Americas
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The Avenue of Americas signature three hand configuration is available with your choice of white. blue, black, silver, or beige dials with rose gold, blue PVD, black, or stainless steel details. Oversized Arabic numerals surround a clearly marked sixty minute scale with the Gevril logo at 12 o’clock and a convenient date window at 6 o’clock.

The 44mm x 34mm Avenue of Americas has an exhibition back so you can easily see the intricate movement at work and is water resistant to 165 feet. A brown, blue, or black padded calfskin strap secured with a traditional tang buckle has been fitted to complement the dial color of each watch. In addition to the popular three-hand configuration, the Avenue of Americas is also available in chronograph, dual time, GMT, Moon phase, ladies, and special limited edition variations.

Gevril 5000A
Avenue of Americas
Gevril 5007A
Avenue of Americas
Gevril 5100A
Avenue of Americas
Gevril 5000A Avenue of Americas Gevril 5007A Avenue of Americas Gevril 5100A Avenue of Americas
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Buy Gevril Avenue of Americas Watch CollectionThis distinctive retro-inspired design isn’t for everybody, but discriminating watch aficionados will appreciate the Avenue of Americas masterful blend of old and new. If quality, old world craftsmanship, and classic good looks appeal to you, you’ll definitely want one of these American classics on your wrist. Since each Avenue of Americas timepiece is produced in very limited numbers, we urge you to contact your authorized Gevril dealer immediately and reserve your own Avenue of Americas timepiece today.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Fortis Marinemaster Watch Collection

Fortis 671.19.49 Marinemaster


by John Sealander  

Any serious sailor, diver, or adventurer wouldn’t go near water without one of these.

Fortis WatchesFortis Marinemaster timepieces have been a favorite of sailors, divers and naval officers ever since they were initially introduced in the early 1960’s. These professionals were quick to recognize that the Marinemaster was a serious timing tool that they could depend on in any situation.

Buy Fortis Marinemaster Watch CollectionOver the years, Fortis has continued to refine and enhance the Marinemaster design and many feel that the current collection of these superb sea-going timepieces is the best they have ever produced. Sharing a common heritage with the legendary Fortis B-42, the impressive 42 mm Marinemaster features an impregnable three-piece stainless steel case that is water resistant to 660 feet. To accommodate divers wearing gloves, the clearly marked unidirectional rotating bezel has extra large stainless steel lunettes instead of the typical knurled edge. This extra touch greatly enhances use of the bezel under water.

Fortis 670.15.45 Marinemaster Fortis 671.24.14 Marinemaster
Fortis 670.15.45 Marinemaster Fortis 671.24.14 Marinemaster
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The functional dial is clear and easy-to-read even under difficult lighting conditions with bright white Superluminova hands and indices. Chronograph versions of the Marinemaster feature a 30-minute totalizer at 12 o’clock, a 12-hour totalizer at 6 o’clock, and a free running small seconds dial and 9 o’clock; making it easy to time virtually any type of event.

Fortis 670.19.49
Marinemaster
Fortis 670.23.43
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Fortis 670.24.14
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Fortis 670.19.49 Marinemaster Fortis 670.23.43 Marinemaster Fortis 670.24.14 Marinemaster
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In addition to the rotating 60-minute scale on the bezel of all Marinemaster timepieces, the three-hand configuration includes a handy 24-hour scale inscribed on the chapter ring, while the chronograph versions feature a tachymeter scale in this location. Dual windows for the day and date at 3 o’clock complete the impressive display.

Fortis 671.15.45
Marinemaster
Fortis 671.23.43
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Fortis 671.17.41
Marinemaster
Fortis 671.15.45 Marinemaster Fortis 671.23.43 Marinemaster Fortis 671.17.41 Marinemaster
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Buy Fortis Marinemaster Watch CollectionFortis Marinemasters are powered by a precision Swiss made automatic movement and equipped with a solid screw down stainless steel caseback, engraved with the traditional Fortis submarine, for greater water resistance. To protect the easy-to-read dial, there is a scratch resistant sapphire crystal that has an advanced anti-reflective coating on both sides.

Both the three-hand and chronograph versions of the Marinemaster are available with a choice of blue, white, orange, red, or yellow dials that can be equipped with a premium topstitched leather strap, a colorful silicon strap, or a solid stainless steel bracelet. To put one of these professional timing tools on your wrist, contact your authorized Fortis dealer today and ask to see the exciting new Marinemaster Collection.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact Miriam Tress, Fortis Brand Manager, by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Johan Eric Ribe Women’s Watch Collection

Ribe, Denmark


by John Sealander  

Eclectic charm and classic style characterize Denmark’s oldest town and Johan Eric’s new watch collection.

Johan Eric WatchesNot only is Ribe the oldest town in Denmark, it is also one of the most charming. The bells of the historic Ribe Cathedral don’t just chime; they play a folksong about Denmark’s Queen Dagmar. European White Storks still build their nests atop the towns many chimneys. The town even has a night watchman who sings to alert citizens that bedtime is approaching.

It is no surprise that Johan Eric paid tribute to the city’s unique charm with a wonderful new collection of ladies timepieces. Like its namesake, the Johan Eric Ribe Collection is a mix of classic style, irreverent surprises, and sophisticated fun.

Johan Eric JE7000-04-009.1 Ribe Johan Eric JE7000-04-009.11 Ribe
Johan Eric JE7000-04-009.1 Ribe Johan Eric JE7000-04-009.11 Ribe
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The 35mm stainless steel Ribe features an inspired two-hand configuration with elegant Breguet hands centered in an iridescent mother of pearl dial. The exquisite dial utilizes raised dot indices with three genuine diamonds marking the 3 o’clock, 6 o’clock, and 9 o’clock positions. Surrounding the minimally modern dial are 76 sparkling Swarovski crystals on the bezel and lugs.

Johan Eric Ribe
JE7000-09-009.1
Johan Eric Ribe
JE7000-09-009.09
Johan Eric Ribe
JE7000-09-009.14
Johan Eric JE7000-09-009.1 Ribe Johan Eric JE7000-09-009.09 Ribe Johan Eric JE7000-09-009.14 Ribe
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The beautiful IP rose gold case has been fitted with a matching fluted setting crown and is available with a choice of black, white, yellow, or burgundy premium leather straps. A precision Miyota GL26 Japanese Quartz movement powers each of these stunning timepieces. The stylish ladies Ribe is water resistant to 99 feet and includes a durable scratch resistant mineral glass crystal.

Like all Johan Eric timepieces, the Ribe represents an exceptional value. The craftsmanship and attention to detail on these surprisingly affordable watches is noteworthy. This is a timepiece that fashion forward women will be proud to wear anywhere. The stylish Ribe is the perfect way to accessorize both casual and dressy outfits. If you’d like to see how this charming timepiece looks like on your wrist, contact your authorized Johan Eric dealer immediately and ask to see the Ribe Collection.

Gevril Group US Agent for Johan Eric Watches

Gevril GroupGevril Group is the sole US agent for Johan Eric Watches. Contact us by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Johan Eric Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Fortis Blue Horizon Limited Edition Watch Collection


by John Sealander  

A Contemporary Approach to the Classic Aviator Chronograph

Fortis WatchesThe Fortis name, which means “strong” in Latin, has become synonymous with strength and toughness among the world’s elite military forces. Ever since the early days of military aviation, pilots have chosen Fortis timepieces to wear while on duty. Many of these superb timing tools have been popular with pilots for so long that they are now considered classics.

As a tribute to its aviation heritage, Fortis is introducing a spectacular new limited edition collection: the Blue Horizon. These beautifully crafted aviator chronographs effectively combine a contemporary esthetic with the distinctive retro appeal that has made Fortis aviation timepieces famous. On your wrist, you experience the best of both worlds: the retro appeal of the Fortis aviation heritage, along with the fashion forward flair of the season’s hottest colors.

Fortis 656.10.95 Blue Horizon Fortis 656.18.95 Blue Horizon
Fortis 656.10.95 Blue Horizon Fortis 656.18.95 Blue Horizon
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These 40 mm aviator chronographs feature a nostalgic brown sunray dial with bright blue Superluminova hands and indices for a contemporary touch. The overall effect is sensational, turning this dependable tool watch into a dramatic fashion statement. There are three well-placed sub-dials for timing events, along with separate windows for the day and date. A tachymeter scale inscribed on the chapter ring, distinctive applied Arabic numbers, and an oversized knurled setting crown flanked by two stainless steel pushers complete the harmonious design.

The Fortis Blue Horizon is available in brushed stainless steel fitted with a premium brown leather strap, or IP black with a black carbon fiber textured strap. Each timepiece in the collection is equipped with a scratch resistant, anti-reflective sapphire crystal on both sides of the watch, providing a clear view of both the beautifully crafted dial and the intricate inner workings of the precision Swiss made automatic movement within. The massive stainless steel case is water resistant to an impressive 669 feet.

Production of this exclusive chronograph has been strictly limited to 135 pieces per model. If you’d like a Blue Horizon 656.10.95 equipped with the classic brown leather strap, or the contemporary looking IP black Blue Horizon 656.18.95 with its modern carbon fiber styling, you need to contact your authorized Fortis dealer immediately. Watch aficionados and Fortis fans around the world are already adding these exclusive timepieces to their Christmas wish list, but only 135 lucky people will ever have the opportunity to wear one.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact Miriam Tress, Fortis Brand Manager, by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Fortis Aeromaster “Dawn” and “Dusk” Watch Collection


by Meehna Goldsmith  

The Two Moods of the Fortis Aeromaster

Fortis WatchesFortis built its reputation on independently crafting a Flieger (pilot) watch. No country asked them to do it; they took on the challenge themselves. Their Flieger watch was so impressive that the Russian space program made it the official watch of the cosmonauts. To this day Fortis holds the honor of outfitting the Russian flight program with their watches.

Because Fortis is so strong in the Flieger category it often gets overlooked in its other collections and that’s a big mistake. The brand applies the same attention to details, function and technology to other categories. The Aviatis category is definitely one to consider, especially the Aeromaster models. While the Aviatis (flight watch) pillar was originally developed to assist pilots in their journeys, the new “Dawn” and “Dusk” models are so elegant that they have you covered in any situation: professional, casual and dressy.

Fortis 655.10.18 Aeromaster “Dawn” Fortis 655.18.98 Aeromaster “Dusk”
Fortis 655.10.18 Aeromaster Fortis 655.18.98 Aeromaster
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The “Dawn” and “Dusk” have all the features of the Aeromaster that put a smile on pilots’ faces, such as a robust Swiss made automatic movement and stainless steel case, lumed raised indices and numbers that give a cool and modern green afterglow, and lumed aviation-style hands that harken back to the first aviator watches. And, of course, the de rigueur orienting lumed triangle surrounded with two dots at 12 o’clock.

Although the “Dawn” and “Dusk” don’t qualify as dress watches, particularly because of the 42 mm stainless steel case and the larger silhouette, the sunray finished lush brown dial elevates the “Dawn” and “Dusk” comfortably into an office or sophisticated setting. Both the “Dawn” and “Dusk” come in two iterations: One is a chronograph with a tachymeter that has day and date windows at 9 and 3 o’clock respectively in a stainless case, while the other has a cleaner look without the chronograph and tachymeter but keeps the day/date function and comes in a PVD case.

Fortis 656.10.18 Aeromaster “Dawn” Fortis 656.18.98 Aeromaster “Dusk”
Fortis 656.10.18 Aeromaster Fortis 656.18.98 Aeromaster
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So what’s the difference between the “Dawn” and Dusk”? Brands are constantly speaking about their watches creating mood and emotion. Fortis cleverly incorporated this poetic idea in a more concrete way. While the “Dawn” with its lighter hues of browns represents beginnings, the optimism and light of a new day, the “Dusk” is more brooding, dark and mysterious as night sets in.

With the “Dawn” and “Dusk” Fortis combined its reputation and expertise with tool watches and presented one that not only is extremely functional but a beautiful timepiece for everyday wear. It even has the ability to express your mood — even if it’s only you who know it.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact Miriam Tress, Fortis Brand Manager, by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril’s First Patent of the Modern Era

Watch Crowns


by Adrian Herscovici  

Historic Gevril Unlocked Crown Indicator or UCI

Gevril WatchesDust and moisture are two chief enemies of a watch movement; each one has the ability to disrupt the narrow tolerances of a movement’s vital components. Keeping a watch’s engine clean and dry is therefore of fundamental importance in watchmaking and continues to be an essential aspect of quality case construction to this day.

Water Damaged WatchIn 1994 Gevril launched its first watch collections of the modern era and, in doing so, the company wanted to contribute something new to the legacy of movement safeguards. Gevril watchmakers focused on the area of the watch that is typically the most vulnerable — the hole in the case for the winding stem below the crown, a relatively large opening that is used regularly to adjust the time and date, or to wind the watch.

Like any proficient manufacturer, damage prevention was a primary motivator for Gevril, as was designing a system that would be an asset to the owners of Gevril watches. Although an effective and well-established preventative mechanism to close the stem opening was already invented and widely used — the screw-down crown — there was nothing in place to let watch owners know if the crown was closed properly, and a simple user error would leave the watch exposed to harmful elements. Gevril built upon the existing expertise and came up with the Unlocked Crown Indicator or UCI — a world novelty in watchmaking.

The UCI afforded owners of Gevril watches with a visual clue on the dial to avoid a screw-down crown miscue. It worked like this: a disk underneath the dial, visible through an aperture at 3 o’clock, moved with the crown as it was screwed open or closed. When the crown was open a red “warning bar” appeared. A full red bar indicated the crown was completely open; the bar slowly vanished as the crown screwed to a closed position. The UCI was Gevril’s first patent of the modern era and an example of the skillful and inventive attitude it would carry into the 21st century.

UCI with “Closed” Crown UCI with “Open” Crown
UCI with 'Closed' Crown on Gevril 1st Generation Watch UCI with 'Open' Crown on Gevril 1st Generation Watch
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Improvements in durability and performance are ongoing in the watch industry, where innovation is the name of the game. Modern watches utilize various mechanisms to deter damage and general wear-and-tear, a legacy of advancement that began ages ago and included Borgel’s threaded screwback system, Perregaux and Peret’s screw-down stem system and Wildorf’s Oyster. Developments such as these are a part of horology’s grand history — the UCI is one of Gevril’s additions to this great narrative.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.



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