Gevril Avant-Garde Times Square Watch to Make Worldwide Debut at Baselworld 2011


Gevril Swiss WatchesGevril, creator of avant-garde timepieces built on a rich horologic heritage dating back to 1758, will unveil the newest addition to its stellar watch collection at Baselworld 2011.

A finely tuned plan for success, coupled with an extraordinary vision for the seamless evolution within both the aesthetic and mechanical realms of fine timepiece-making, have laid the foundation of the world’s most notable watch brands. In evolving its collection over the years, Gevril has remained loyal to its aristocratic lineage by investing the time, energy and resources necessary to ensure a rare synergy between past, present and future Gevril watches.

New Gevril Times Square Watch

Continuing in its tradition of designing timepieces which exude the personality, essence and namesakes of New York City landmark locations, Gevril aptly named its new pièce de résistance Times Square.

Not one to rush a new model to market before perfection is achieved, Gevril’s Samuel Friedmann explains: “Our new Times Square has been in the planning stages for quite some time. Although I’m very fond of all of my collections, the Times Square stands as a testament to how far Gevril has come as a brand, as well as to our ability to create time tracking wonders with technical innovations that rival the finest houses of horology anywhere.”

As with Gevril’s famed Avenue of Americas Collection, the Times Square is a “statement piece” featuring a well-designed 42mm square case. Due to its size, this is certainly not a watch that will go unnoticed; however its refined character will also appeal to those searching for a somewhat more understated look. The Times Square will be available in Classic, Sport and Luxury versions and will offer the collector a choice of complications: A triple-hand automatic powered by the very popular ETA 2892A2 movement featuring 28,800 vibrations per hour and 21 jewels, as well as Big Date versions in both Classic or Sport editions powered by the new ETA 2896 movement featuring 28,800 vibrations per hour and 22 jewels.

Gevril Form Every Bit as Good as Function

Gevril has incorporated the curved case architecture of the Avenue of Americas into the Times Square creating a wonderful custom feel on the wrist; this is where Gevril excels in making form every bit as good as function. A massive curved and beveled grade “A” sapphire crystal serves as the looking glass through which all will marvel at the watch’s charismatic dial. The fit and finish are impeccable from every viewing angle and are exemplified by the Times Square‘s seamless and fluid design. The curved exhibition caseback features a laser engraved “G” logo, and the timepiece is water resistant to 5 ATM.

The Times Square Sport edition features a minimalist black and gray dial accented with contrasting markers and Arabic numerals. A curved black titanium case is married to either a matching titanium bracelet or to a contoured high quality silicone strap. In this version Gevril has expanded the Big Date window to allow for date pre- and post- views of up to 3 days.

The Times Square Luxury version is all about refinement. While possessing the same mechanics as its Sport counterpart, it breaks rank and captures the elegance of its paternal Avenue of Americas, featuring a classically decorated and textured dial, as well as exaggerated Arabic numerals.

The Gevril Times Square Collection will be available in either 316 Stainless Steel or 18K Rose Gold except for the Sport edition that will be available exclusively in Titanium. Prices will start at $3,495 and reach $24,990, depending on case metals and band. Each edition will be limited to just 250 pieces.

Meet Gevril at Baselworld 2011

Gevril Watches at BaselWorld 2011 - March 24-31, Hall 1.1, Booth A13Gevril Group is the worldwide agent for Gevril. Contact Michela by email or at 845-425-9882 to set an appointment to meet Gevril at Baselworld 2011.

Gevril will be situated in the Hall of Dreams 1.1, Booth A13. Come and experience “The Big Reveal” of the avant-garde Gevril Times Square.

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