Gevril Group

History and Tradition Meet Exclusivity and Glamor

Gevril is perhaps the oldest and most illustrious “new” brand in watchmaking history. Although the company has been making fine Swiss watches for more than 250 years, many people never heard of Gevril until it was acquired in 2001 by watch industry insider Samuel Friedmann.

When Mr. Friedmann bought the company, he knew he was getting an important piece of Swiss history. Jacques Gevril, the company’s founder, created his first chronometer in 1743. Jacques originally began restoring watches, but quickly became an innovator, inventing the repetition dial in 1744. By 1758, Gevril’s reputation had grown to the point where his company became Switzerland’s first exporter of Swiss timepieces, when he hand delivered a specially crafted watch to King Ferdinand VI. The watch was so well received that shortly thereafter, Jacques Gevril was appointed Royal Swiss Watchmaker to the Spanish Crown.

Gevril’s son Moshe became a Master Clockmaker in 1774 and subsequently, many of his descendants followed in the family tradition of creating fine quality watches and clocks. During the 1800’s, the Gevril family expanded their area of expertise to include enameling and the creation of special dials. Some of the spectacular Gevril timepieces created during this period are genuine works of art that are still on display in museums throughout Europe. A Gevril pocket watch was personally selected by the Wilsdorf family for permanent display in their own Rolex museum and there are Gevril watches in the Muséum Genève as well.

When Mr. Friedmann acquired Gevril Horlogerie, he was determined to build on this company’s illustrious watchmaking heritage. The company’s signature Avenue of the Americas line is based on a case design that was discovered in Gevril’s historical archives. Friedmann kept the distinctive retro look, while updating it with a beveled dial featuring beautiful hand painted numbers.

Gevril Mens 5110 Avenue of Americas Rose Gold Automatic Chronograph Watch		Gevril Ladies 6208RV Avenue of Americas Glamour Automatic Pink Diamond Watch

The production of Gevril watches is strictly limited to maintain quality standards. Only six thousand Gevril watches are manufactured each year. Each Gevril collection, named for well-known New York City locations, including Avenue of the Americas, Chelsea, Gramercy, Madison, SoHo and Times Square, is limited to 500 pieces in stainless steel and 100 pieces in 18K gold. Every single watch is hand crafted by master watchmakers at the company’s manufacturing facilities in Switzerland. These master craftsmen start with the finest surgical grade, 316L steel, natural mother of pearl, Wesselton diamonds and the finest Swiss movements and use these materials to create a watch with its own distinct identity. A Gevril luxury timepiece is unique and does not imitate any other brand.

This unique combination of quality and individuality quickly caught the attention of celebrities around the world. Mario Andretti, Martin Sheen, Denzel Washington, Anne Hathaway, Jennifer Love Hewitt, Sting, Geena Davis, and Joan Rivers all wear Gevril watches proudly.

A Gevril watch is not for everybody. According to Samuel Friedmann, the person who wears a Gevril watch wants something unique that is not over distributed. There is a Gevril boutique in Caesars Palace, but you probably won’t see Gevril stores popping up in thousands of shopping malls around the country. Since some Gevril watches take over a year to make and are limited to 50 pieces worldwide, these watches will always be exclusive. Will your own Gevril watch end up in a museum someday like those designed by Jacques Gevril? Only your heirs will know for sure.

Gevril Group Worldwide Agent for Gevril Watches

Gevril Group is the worldwide agent for Gevril Watches. You can email us or call 845-425-9882.

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