History and Tradition Meet Exclusivity and Glamor
Gevril is perhaps the oldest and most illustrious “new” brand in watchmaking history. Although the company has been making fine Swiss watches for over 250 years, many people never heard of Gevril Watches until it was acquired in 2001 by watch industry insider Samuel Friedmann.
When Mr. Friedmann bought Gevril Watches, he knew he was getting an important piece of Swiss history. Founder Jacques Gevril created his first chronometer in 1743. Jacques originally began restoring watches, but quickly became an innovator, inventing the repetition dial in 1744. By 1758, Gevril’s reputation had grown to the point where his company became Switzerland’s first exporter of Swiss timepieces, when he hand delivered a specially crafted watch to King Ferdinand VI. Gevril’s watch was so well received that shortly thereafter, Jacques Gevril was appointed Royal Swiss Watchmaker to the Spanish Crown.
Gevril’s son Moshe became a Master Clockmaker in 1774 and subsequently, many of his descendants followed in the family tradition of creating fine quality watches and clocks. During the 1800’s, the Gevril family expanded their area of expertise to include enameling and the creation of special dials. Some of the spectacular Gevril watches created during this period are genuine works of art that are still on display in museums throughout Europe. A Gevril pocket watch was personally selected by the Wilsdorf family for permanent display in their own Rolex museum and there are Gevril watches in the Muséum Genève as well.
When Mr. Friedmann acquired Gevril Horlogerie, he was determined to build on this company’s illustrious watchmaking heritage. The company’s signature Avenue of the Americas line is based on a case design that was discovered in Gevril’s historical archives. Friedmann kept the distinctive retro look, while updating it with a beveled dial featuring beautiful hand painted numbers.
|Gevril Mens 5110 Avenue of Americas
Rose Gold Automatic Chronograph
|Gevril Ladies 6208RV Avenue of Americas
Glamour Automatic Pink Diamond Watch
The production of Gevril watches is strictly limited to maintain quality standards. Only six thousand Gevril watches are manufactured each year. Each Gevril collection, named for well-known New York City locations, including Avenue of the Americas, Chelsea, Columbus Circle, Gramercy, Madison, SoHo and Times Square, is limited to 500 pieces in stainless steel and 100 pieces in 18K gold. Every single watch is hand crafted by master watchmakers at the company’s manufacturing facilities in Switzerland. These master craftsmen start with the finest surgical grade, 316L steel, natural mother of pearl, Wesselton diamonds and the finest Swiss movements and use these materials to create a watch with its own distinct identity. A Gevril luxury timepiece is unique and does not imitate any other brand.
This unique combination of quality and individuality quickly caught the attention of celebrities around the world. Mario Andretti, Martin Sheen, Denzel Washington, Anne Hathaway, Brad Garrett, Jennifer Love Hewitt, Sting, Geena Davis, and Joan Rivers have all worn Gevril watches proudly.
Gevril watches are not for everybody. According to Samuel Friedmann, the person who wears a Gevril watch wants something unique that’s not over distributed. Since some Gevril watches take more than a year to make and are limited to 50 pieces worldwide, these watches will always be exclusive. Will your own Gevril watch end up in a museum someday like those designed by Jacques Gevril? Only your heirs will know for sure.
Gevril Group Worldwide Agent for Gevril Watches
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Gevril Watch Retailers
|Sheffield’s Diamonds||7619 North Oracle Rd, Oro Valley, AZ 85704||520-744-3443|
|Gnat Original Design||2703 E. 3rd Ave, Denver, CO 80206||303-355-5858|
|M J Miller & Company||123 West Main St, Barrington, IL 60010||847-381-7900|
|Parian and Sons||832 Franklin Ave, Franklin Lakes, NJ 07417||201-848-8831|
|Kristen Farrell Gallery||339 West Broadway, New York, NY 10013||212-319-0533|
|Mayfair Jewelers||7947 Jericho Tpke, Woodbury, NY 11797||516-496-8171|
|Mayfair Rocks||19 Main St, East Hampton (Seasonal), NY 11937||631-329-8444|
|Grenon’s of Newport||210 Bellevue Avenue, Newport, RI 02840||401-846-0598|
|Noble Styling||401 Quest Ct, Shibuya-Ku, Tokyo, JP 151-0051||81-3-5775-1866|
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