Haurex Watches

Making the Best of Italian Design Affordable and Fun

When Maurizio Bianchini, Giuseppe La Guisa and Stefano Turrini founded Haurex in Bologna, Italy in 1989, they had a vision of bringing the very best of Italian design to the watch industry. They knew that if they could create a timepiece with the reputation for exceptional style and design excellence that Italian brands like Ferrari, Lamborghini, Versace, and Missoni currently enjoy, they would be successful.

Although the company is only 24 years old, it has already created a sensation with its unique ability to translate the latest fashion trends into a collection of watches that are both fashion-forward and extremely wearable. Haurex designers follow the latest fashion trends and then combine them with the finest quality materials and European craftsmanship to create a uniquely stylish watch of exceptional value.

When the company decided the exhibit its watches at Baselworld in 2000, they knew that their ability to synthesize the best of Italian design using the finest quality materials and the most competitive pricing strategies was a recipe for success. Today, Haurex watches are available at 700 points of sale in Italy alone. The brand is now distributed in 40 different countries worldwide, including distribution by the Gevril Group in the United States.

Haurex has developed a reputation for its bold use of innovative new materials. For example, the exciting new Ink Collection uses extremely lightweight materials like aluminum and rubber to create a sensational 42.5mm watch that looks both big and dramatic on your wrist, yet is surprisingly light. Since aluminum can be easily anodized, the Ink Collection is available in a rainbow of vibrant colors. There are 8 color choices available for men and 10 for the 38mm ladies’ model.

From the decidedly masculine Challenger RS Collection to the strikingly beautiful Nabilya, Haurex watches all maintain their own unique style. These are watches for young, active people who yearn to drive a Ferrari or covet Missoni’s artistic fabrics.

The fresh, modern look of Italian design has universal appeal, and Haurex is currently in the process of expanding its European and North American base by expanding into Asia and the Pacific Rim. In recent years, the world-renowned soccer teams of Bologna, Roma and Sampdoria have all endorsed Haurex as their official watch partner. Haurex has also sponsored the Giorgi Offshore Team in the World Powerboat Championships. This all adds up to a bright future for the young company as the world learns that Haurex doesn’t just interpret trends, it creates them.

Gevril Group US Agent for Haurex Watches

Gevril Group is the sole US agent for Haurex Watches. Meet us March 8-15, 2012 to view the fashion-forward Haurex exhibit at Baselworld 2012, Hall 2.0, Booth C-70. Contact Ruth Dombroff, Haurex Brand Manager, by email or at 845-425-9882.

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