Viceroy Watches

Viceroy Watches

Viceroy WatchesFounded by a family in Switzerland in 1951, the Viceroy Watch company experienced a revitalization when, in 1982, the Spanish company Grupo Munreco acquired its worldwide rights with the intention of reinvigorating the brand for a new, global audience.

Buy Viceroy  WatchesThe spirit of the Viceroy brand is summed up by its current motto – “It’s not what I have, it’s who I am” – introduced in a 2006 ad campaign starring actor Antonio Banderas and pop songstress, Shakira. The phrase means to express that Viceroy is built on integrity, and, like its ambassadors, is self-made.

Antonio Banderas Shakira
Antonio Banderas Shakira


Banderas and Shakira are among several famous ambassadors to represent Viceroy. The company made headlines in Spain in 1996 with the release of its Viceroy Gold line of watches, and its first brand ambassador, actor Carlos Larrañaga. In 1997, the face of the campaign turned to singer Julio Iglesias and represented a significant step in the rise of the brand’s popularity.

Carlos Larrañaga Julio Iglesias
Carlos Larrañaga Julio Iglesias

To coincide with Viceroy’s 50th anniversary in 2001, Viceroy enlisted actress Melanie Griffith to star in the company’s most sophisticated and glamorous campaign to date, attracting a whole new audience to its list of adoring customers. Enrique Iglesias joined the Viceroy campaign in 2003 with a sassy watch ad that had people talking about more than just his watch.

Melanie Griffith Enrique Iglesias
Melanie Griffith Enrique Iglesias

Modern Trends

Viceroy’s current models include the F1-inspired Fernando Alfonso Racing Collection: the two-time F1 World Champion is the face of Viceroy today with a personalized unisex collection that is slick and functional, reflecting precision and distinctiveness.

Elsewhere in the Viceroy spectrum is the Flash Collection, represented by TV personality Pilar Rubio. The collection features vibrant modern colors and a youthful spirit, available in either a chronograph or a three-handed version.

Models from the Viceroy Watch Collections

Viceroy Accessories

While famous faces helped put Viceroy on the map, a strong, innovative product line keeps the brand fresh. Viceroy launched a line of steel watches in 2001 and Viceroy Fashion in 2002. The latter represented a milestone in Viceroy’s history as it ventured into accessories other than watches for the first time.

Other lines followed. Viceroy Jewels, a line of 925 silver jewelry for women in 2007; Viceroy Vision, a stylish line of eyewear in 2008; and in 2009, Viceroy Plaisir, a collection of customizable bracelets, necklaces and earrings for women.

Committed to Service and Growth

Buy Viceroy  WatchesWatches are the heart of the Viceroy brand. Owner Grupo Munreco is a leader in Spain’s watch industry with three international brands in its fold: Maurice Lacroix, Sandoz and Viceroy. The company’s commitment to its watch brands is underscored by a keen devotion to building its sales and service arms internationally, and to remaining a cutting-edge designer of trend-setting timepieces.

Gevril Group US Agent for Viceroy Watches

Gevril GroupGevril Group is the sole US agent for Viceroy Watches. Contact Gevril Group by email or call 845-425-9882.

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Viceroy Watch Articles

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