Orange is the New Black

by John Sealander  

Now that everyone from Michael Kors to Donna Karan has declared opulent orange to be the hot new fashion color for 2012, don’t you wonder where they got the idea?

Orange is the New BlackOrange is in this year! Top fashion designers including Michael Kors, Cynthia Rowley, Max Azaria and Donna Karan have all made this hot new color a big part of their Spring 2012 ready to wear collections. Pantone, the color authority for designers around the world, has even declared that Tangerine Tango is the 2012 color of the year.

Where do you think all these designers discovered the opulence of orange? They might have just looked at their wrist. Many of the world’s most popular wristwatches were incorporating this color in their designs long before the fashionista’s discovered it.

Maybe these designers noticed the sporty looking orange Haurex Caimano. This spectacular Italian design features a two-tone orange color scheme with a dark orange dial and lighter orange plastceramic case and strap. This distinctive 45mm diver style is powered by a quality quartz movement and is water resistant to 100 meters.

It is just as likely that they might have seen something in the innovative new Haurex Ink collection. These beautiful watches feature colorful anodized aluminum cases in a wide variety of colors, including a spectacular women’s Ink model in bright orange.

High visibility orange has always been a popular color for diver’s watches. Just look at the new Swiss Calibre Marine Orange Rubber Date Watch. With a bright orange rotating bezel and matching silicon strap, this watch is hard to ignore.

The Swiss Calibre Immersion Orange Dial offers another view of how watchmakers utilize this popular color. This handsome watch utilizes a bright orange dial with contrasting bar-shaped indices to provide maximum visibility under any conditions.

More Orange Watches

3H Italia
Ref. 441AN
Ref. HC-07
Johan Eric
Ref. JE5001-04-001.79
3H Italia  441AN Haemmer Mens HC-07 Invader Orange Accents Oversize Black Dial Chronograph Watch Johan Eric JE5001-04-001.79


Ref. 647.11.42.SL.20
Ref. 432099-45
Paris Hilton
Ref. 138.4320.99
Fortis 647.11.42.SL.20 Viceroy Ref. 432099-45 Paris Hilton Ref. 138.4320.99


We can’t tell you exactly how long you’ll be seeing orange on the world’s fashion runways. Like Heidi Klum always says “one day you’re in, and one day you’re out.” We can tell you where to find next year’s hot color however. Just look at your wrist. Maybe it’s yellow, or purple, or green. These days, it’s almost certain that you can find your favorite watch in any color under the rainbow.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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