Luxury Swiss Timepieces Since 1758

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Category: About Watches

Going Green. (on your wrist)

Going green has a whole new meaning in the watch industry. When we think of a trend color on watches, what do we think of? What’s behind this movement? From green watch dials, to green bezels and green watchbands, the proof is in the shade of green. 

Introducing the Gevril Wall Street Collection

by Vanessa Groce The dynamic energy and pure glamour of New York galvanizes Gevril’s watch collections. Each is named for renowned Manhattan neighborhoods and landmarks,

The Fashionable Future of Smart Watches

by Adrian Herscovici The Shapes of Things to Come So called smartwatches are appearing at an accelerated pace on the production lines of tech manufacturers

Forget About Tourbillons! Watch Aficionados Finally Embrace Technology

by John Sealander A Brief History of High-Tech Watches There have been high-tech timepieces for almost as long as there have been advancements in technology.

The Emerging Market for Chinese Made Luxury Goods

by John Sealander When Chinese Manufacturers Stop Copying and Start InnovatingChina became a global manufacturing powerhouse largely by copying the ideas of others. The Chinese

5 Reasons Why Every Millennial Needs a Good Watch

by Bonnie McEwan When Your Phone Is Not Enough Picture a classroom full of undergraduates at one of New York City’s progressive universities. Everyone in

Will Swatch Sistem51 Revolutionize the Watch Industry or Be Rejected by It?

  by John Sealander Is the watch world ready for a super accurate, maintenance free, “Swiss made” mechanical timepiece that is mass-produced with only 51

The 3 Most Popular Watch Bezel Types

<! – Skip a Line – > <! – Skip a Line – > by Adrian Herscovici Interval meters, dive and GMT: The most popular

The Evolution of Watch Case Shapes

<! – Skip a Line – > <! – Skip a Line – > by Adrian Herscovici Taking Shape: Watch Case Basics A watch case,

Watch Complications Simplified

by Marc Shaffer A watch’s primary purpose is to tell time, and some watches do precisely that — and no more. Watches that display hours

History of Water Resistance in Watches

by Adrian Herscovici From Oyster to Ocean Floor: A Brief History of Water-Resistant Watches Watch lovers are a neurotic bunch. It makes sense: when you’re

The 7 Essentials for Fine Watch Maintenance

by John Sealander Respect Your Fine Timepiece and it Will Last You a LifetimeA fine timepiece is a precision instrument. Literally hundreds of precisely engineered

7 Remarkably Easy Ways to Damage Your Fine Watch

by Jack Goldenberg Whether you purchase a fine watch for its exquisite craftsmanship or you were enticed by the watch’s elegant styling, you can easily