by Keverne Denahan
Going green has a whole new meaning in the watch industry. When we think of a trend color on watches, what do we think of? What’s behind this movement? From green watch dials, to green bezels and green watchbands, the proof is in the shade of green.
Going green is around us every day, but we’re not talking about eco-guilt here. Watch dials have been blue for a long time, so it was only a matter of time before someone in the industry ventured out into greener pastures.
One might consider British racing green and how that color evokes heritage. Many Swiss luxury watches are passed down from generation to generation, so it comes as no surprise that green became the color of choice for luxe brands.
Combine everything and anything that is eco-friendly, i.e. “green”, with the actual meaning of the color green and you are likely to have an on-trend item that the public loves. Color Expert Kate Smith describes green as “balance, nature, spring, and rebirth” and “the symbol of prosperity, freshness, and progress.”
This year, it makes sense that a green watch dial is trending as we seek symbols of rebirth and balance. Green is also a calming color which invokes a more relaxed state of mind. It’s no wonder that so many horological brands have added green watch faces, bezels and bands to their repertoire.
Brands have gone out on a limb and are using many shades of green such as mint, olive, and grass green to name a few.
Asher Rapkin, co-founder of Collective Horology, mentions this green dial watch trend on The Robb Report , “the use of more vibrant colors signifies that both the old guard and the indies are leaning in and being more adventurous and creative with their designs”.
With everyone on the horological playing field jumping in with fashion and style gusto, there is a wristwatch available at every price point. Take a deep breath and relax, because as the sands of time march on, going green is the right thing to do.
One would have to ask themselves, who wouldn’t be green with envy?