by Bill Shuster
POLICE watches, the internationally-known, masculine fashion timepieces, make their U.S. TV debut December 1 on ShopHQ, a leading shop-at-home TV channel. The stylishly-unique brand, designed for those secure in their individuality, stars in a one-hour special at 11pm EST (10pm CST), hosted by ShopHQ personality and long-time watch aficionado Daniel James Green. Joining Daniel will be Ralph Kutting, Creative Director at POLICE, who is flying in from Switzerland specifically for this TV and online streaming video event.
POLICE Watches Fall-Winter 2011-2012
The show debuts cool new Fall-Winter 2011-2012 collections, affordably priced from $135 to $450. Among those spotlighted will be collections with gritty, urban sophistication, as well as the Dominator, a bold dual-time watch with large side-by-side dials, one of the most popular POLICE timepieces.
Although well-known in Europe — and a favorite with sports and film celebrities like David Beckham, Antonio Banderas, and George Clooney — the fashion-forward POLICE brand is still somewhat less known in America. The ShopHQ event is part of a major effort by Gevril Group to raise POLICE’s profile in the U.S. market and acquaint consumers with its quality and unique, rugged sophistication.
Be You. Be Younique!
Gevril Group US Agent for POLICE Watches
Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.