are going to be even more exciting than the first for Fortis.
Miriam Tress, who represented Gevril’s popular Fortis brand at the Couture show, saw a steady stream of visitors to the impressive Fortis display in the Wynn Hotel’s Chambertin 2 Ballroom. “Buyers love the quality and craftsmanship that Fortis represents,” says Tress. “This is a brand with a reputation as a technical leader and there is a renewed interest in fine mechanical timepieces.”
Visitors to the Fortis display were impressed with the brand’s long list of accomplishments in the world of aviation and space exploration. There is a very short list of genuine space watches, and Fortis is at the very top of this list. Space proven timepieces, like the Fortis B-42 Official Cosmonaut Chronograph, received considerable attention at the show. This precision instrument is still issued to all cosmonauts and astronauts leaving the Yuri Gagarin Cosmonaut Training Center in Russia.
Space and aviation watches like the B-42, Spacematic and Flieger, weren’t getting all the attention however. There was a lot of buzz about Fortis as a fashion accessory. Fortis has a long tradition of collaboration with well-known artists to create special, limited edition “art watches” that are based on proven Fortis mechanisms. Couture visitors were fascinated by these fashion-forward designs, including several innovative new “jumping hours” models on display at the show.
Retailers who made an appointment with Fortis at Couture 2013 got a special treat this year. Each of these visitors received a free Fortis Colors suitcase, complete with an exciting new Fortis Colors watch and 10 different brightly colored watch bands. The Fortis Colors Collection was a hit with everyone. This re-introduction of the legendary Fortis Flipper is a fun and affordable way to put Fortis quality and craftsmanship on thousands of new wrists.
Miriam Tress was delighted at the reception Fortis received during Couture 2013. “I observed a constant excitement and buzz in the air from our many current and new customers,” she said at the conclusion of this year’s show. If new orders are any indication, there are going to be a lot of new Fortis fans in the year ahead.