Edox Named Official Timekeeper of the Dakar Rally-Raid


by Ivo Jackson

Dakar Rally-RaidDakar Rally-Raid Current RouteInternationally renowned Swiss-precision sports watchmaker Edox has been named the official timekeeper of the 2012 Dakar Rally-Raid, the world-famous off-road, multi-terrain auto and motorcycle adventure race across a large part of South America.

The exclusive title of official timekeeper has been extended to Edox for 2012 and coming years, which will no doubt translate into lucrative media exposure for the luxury sports watch brand.

The Dakar Rally-Raid intra-continental racing event is covered by approximately 2,300 media journalists and is televised in almost 90 countries to an audience of roughly one billion worldwide.

The Dakar Rally-Raid, while serving to entertain and inspire racing fans, will also introduce millions of extreme sports enthusiasts to high performance Edox timepieces.

Dakar Rally-Raid Adventure

Dakar Rally-Raid Action Scene Dakar Rally-Raid Action Scene
Dakar Rally-Raid Action Scene Dakar Rally-Raid Action Scene
Dakar Rally-Raid Action Scene

Edox Preeminent Timekeeper for Water and Extreme Sports

Edox Swiss WatchesSwiss Jura-based Edox, founded in 1884, has been a leader and innovator in the watch industry for over a century, building its reputation on precise timekeeping and waterproof design. The company has forged a path to the prevalence of its Edox brand in water and extreme sports.

In 1966, Edox became the official timekeeper of the Vuelta bicycle race in Spain, in 1968, Edox was named the official watch of the Olympics, in November 2006, Edox was heralded official timekeeper for the Class-1 World Powerboat Championship, and in 2011, Edox became the official timepiece of the legendary Miss Geico superboat.

Already an official partner of the FIA World Rally Championship (WRC), Edox reigns supreme in the world off-road racing with timepieces that can withstand the harshest of conditions. Competing against the clock crossing dunes, mud, camel grass, rocks and other terrain, contestants can count on Edox to keep accurate time without stopping and without breaking; fans can count on learning more about the Edox brand and being charmed by the fusing of Swiss precision engineering and high end luxury with durable, sports-grade construction that is the calling card of the Edox global watch brand.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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