Luxury Swiss Timepieces Since 1758

Close this search box.

Sting Wears Gevril Avenue of Americas GMT Power Reserve Watch

by John Sealander

With a dual time zone Gevril Avenue of Americas GMT Power Reserve on his wrist, Sting won’t need to worry about forgetting his birthday again.

Legendary singer, songwriter, actor and activist Sting is one of the most recognizable musicians in the world. On his own and as a member of The Police, Sting has received sixteen Grammy Awards, plus a Golden Globe, an Emmy and several Oscar nominations. This globe-trotting rocker is a member of both the Rock and Roll Hall of Fame and the Songwriters Hall of Fame.

With a career that has taken him around the world many times, it is not surprising that Sting occasionally loses track of the time. Once, while playing a concert in California, Sting glanced down at his watch and tried to calculate the time difference to London. It was only when he realized that it was already eight hours later in London, that he knew he had forgotten his own birthday.

When Steven Jay of Gevril Group heard this story from his friend and fellow Sting band member Chris Botti, he knew it was time for a belated birthday present. Botti, who had played trumpet with Sting’s touring band for over three years, agreed to set up a meeting between Sting and Steven Jay.

Sting Sporting His Gevril “Avenue of Americas”
Sting Sporting His Gevril Watch
Click to Enlarge Image


Chris Botti felt like Sting’s October 19th 2004 “Sacred Love” concert at Madison Square Garden would be the perfect time to present the singer with a surprise birthday present. After the concert, Gevril representative Steven Jay was warmly welcomed backstage where Sting was presented with a special, handmade, limited edition, Gevril Avenue of Americas GMT Power Reserve timepiece with dual time zones.

Sting loved the impressive looking watch and immediately exclaimed “an early Christmas present?!” It was at this point that Steven revealed the story of how he had learned of Sting’s difficulties in calculating London time on his old watch at the California concert. He then told Sting that the Avenue of the Americas timepiece was in fact a belated birthday gift from his friends at Gevril.

Now, wherever Sting’s travels take him, he’ll never need to worry about forgetting his birthday again. In its own way, the massive 18K rose gold Avenue of Americas timepiece is a superstar as well. This special limited edition dual time zone watch is one of the finest timepieces ever made and has long been a favorite of celebrities. On stage and off, this Swiss made performer seems right at home on the wrist of the one and only Gordon Matthew Thomas Sumner.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Related Stories

View All Topics