Gevril Group Adds Glam Rock Watches to Impressive Array of Brands

Glam Rock Watches


by Adrian Herscovici  

Gevril Group announced today that it has added Glam Rock watches to its lineup of fine watch brands. Gevril Group becomes the exclusive representative of Glam Rock watches in the United States, Canada and the Caribbean.

Glam Rock was founded by Italian designer Enrico Margaritelli and his wife and business partner Isabelle Maujean, both formerly of Fossil. Glam Rock watches are stylish, innovative and immensely popular worldwide.

“We are delighted to represent Glam Rock,” says Gevril Group owner and president Samuel Friedmann. “This is a partnership based on shared core values. Glam Rock isn’t about selling a label – it’s about offering Swiss made quality with luxurious finishings at an affordable cost. Gevril Group applauds this approach and welcomes Glam Rock to our family of brands.”

A survey of Glam Rock’s watch collections illustrates this mutual standpoint. The Bal Harbour, Miami and Vintage Glam collections, with their sultry and colorful south-Florida personas, fit well within Gevril Group lineup of vibrant fashion watches, a roster that already includes Calibre, Ferragamo, Gattinoni, GV2, Haurex, Hush Puppies, Johan Eric, Jowissa, Just Cavalli, Rüdiger, Versace, Versus and Viceroy.

“Glam Rock watches speak for themselves. These are watches with an independent spirit and style. They appeal to people who want to own well-made watches with imaginative designs, much like Versus by Versace or our own proprietary GV2 brand.” Friedmann adds.

Quality and customization are two important attributes of Glam Rock watches that impressed Gevril Group from day one. In addition to Swiss made movements, Glam Rock uses fine leathers, Techno Silk fabric, patterned silicon and stainless steel to create its interchangeable case covers, straps and bracelets. These qualities are not overlooked by trendsetters, either: Glam Rock watches are popular among celebrities and other demanding clientele who value detailed craftsmanship and up-to-the-minute styles in their fashionable, public lives.

Gevril Group US, Canada and Caribbean Glam Rock Watches Agent

Gevril GroupGevril Group is the sole US, Canadian and Caribbean distributor for Glam Rock Watches. Contact us by email or by calling 845-425-9882.

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Internet Sales Rep Jobs in Rockland County, NY at Gevril Group


Rockland County, NY manufacturer, importer and distributor of high-end luxury and fashion watch brands is looking for full-time online sales reps who will open new accounts and manage sales.

  • You are motivated, detail oriented and innovative.
  • You have a basic knowledge of Excel and QuickBooks and are a fast learner.
  • Any e-commerce experience with Amazon, eBay or Groupon, etc. would be a plus.


This job opportunity is perfect for someone who wants to grow and enjoys a challenging position. Good environment. Immediate openings. Please email your cover letter and resume to careers@gevrilgroup.com.

About Gevril Group

Gevril GroupWatchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Impact of Climate Change on the Retail Supply Chain


by Bonnie McEwan  

Climate change disrupts the retail industry by creating volatility in the business environment, which impacts resource availability and prices, as well as stimulating regulatory shifts. Perhaps the most vulnerable part of the retail business is the supply chain, particularly for sources and infrastructure located in the developing world.

Vulnerabilities

The main vulnerabilities to the retail supply chain include the cost and availability of secure energy sources and water, along with weather events that disrupt the transportation of goods from Asia to the US and the EU. Companies that have just-in-time inventory systems may rely heavily on air transport for the rapid shipment of goods, but air transport alone contributes more than 3% of global greenhouse gas emissions. Increasingly, national governments are taking steps to limit those emissions, including here in the US, despite political opposition.

Alternative and Sustainable Energy from Wind Turbines


Even companies that already have sustainability strategies in place are finding that their initial efforts are not suitable for the long term, since ecological changes take place over time. What works today may not be effective a few years down the line.

For example, some companies that switched from carbon fuels to renewable hydropower later faced energy shortages due to reduced water runoff associated with drought. US businesses that reduced their use of air transport in favor of rail freight recently learned of a phenomenon called sun kinks, in which intense heat causes tracks to buckle and trains to derail.

Railroad Track With Sun Kinks

Also, changes made at one point in the supply chain may spark a domino effect, causing problems in another. One example is unanticipated changes in substitute materials. If, say, enough manufacturers switch from synthetic fibers — dependent on petrochemicals — to cotton, the price of cotton will rise along with demand. And this also creates a new vulnerability because the cotton crop is affected by floods, extreme heat and other unpredictable weather conditions.

Opportunities

Depending on your point of view, the challenges posed by climate change may also present some opportunities. Agile, forward-looking companies have an opportunity to gain competitive advantages by using new technologies and business models. Smart sustainability strategies can deliver benefits in brand prestige, increased sales, cost savings and investment capital. Take these examples:

Wal-Mart and Tesco have been applauded for addressing climate change throughout their value chains and there is evidence that consumers have responded.

• Upstart Tesla Motors became California’s third-bestselling luxury car in 2013, pushing BMW to speed up development of its own luxury electric vehicle.

Tesla Model S Luxury Electric Car

• Major retailer Marks & Spencer estimates that its global supply chain accounts for about 80% of its carbon footprint. Through a sustainability initiative called Plan A, M&S sources sustainable packaging from Sweden, works with fish suppliers on marine stewardship, and has set up eco-factories in the UK, Turkey and China, among other activities. It has paid off: In 2010 and 2011 alone, Plan A delivered £70 million in net benefits, which M&S has reinvested in its sustainability work.

Some companies have formed business coalitions, whose strength lies in their ability to scale through the pooling of finances, sharing of best practices, and incubation of innovation.

Richemont, the world’s third largest luxury goods company, is partnering with IKEA, the world’s largest furniture-maker, to take the lead on developing internal corporate carbon pricing structures in which all of a company’s business groups pay a fee for carbon. That money is reinvested into sustainable energy.

Ikea Invests in the Environment

• Denmark-based companies DONG Energy and Novo Nordisk formed a partnership in which DONG Energy helped Novo Nordisk improve energy efficiency in exchange for investment of energy savings into DONG’s wind farm. Novo Nordisk saved about US$12 million between 2007 and 2012. The company’s investments made the wind farm financially feasible.


Alex Niemeyer, a director at McKinsey, sums it up:

“One thing that has structurally changed in the world is that historic supply chains tended to be more stable. They dealt with normal volatility…not radical events like Fukushima or the Iceland volcano. Today’s supply chains need to be set up to deal with big volatility all the time. And that doesn’t just mean risk—that also means opportunity to take advantage when a competitor is affected or when a new market opens up.”

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Impact of Climate Change on Inventory Control and Management

Inventory Warehouse


by Bonnie McEwan  

Just a few weeks ago, the mainstream media began to cover climate change in greater depth than ever before. Following a report from The White House on how climate change is affecting every region of the US, most Americans now understand that climate change is real. Interestingly, the retail industry is ahead of most sectors in addressing climate change, a topic we are covering in this blog. In this post, we take a look at how climate change impacts inventory control and management.

Throughout the world, Earth’s changing climate has caused temperatures and sea levels to rise, storms to become more frequent and severe, growing seasons to shift, drinking water to become more scarce and land to become less stable. These changes affect the food supply, health and living conditions of us all, but especially of the world’s poor and near-poor, many of whom produce the garments we wear, mine the raw materials we use and work in the nations where we source key products. Here are three ways these changes affect inventory management.

1) Disruptions in deliveries. Whether moved by train, truck, air or ship, storms and abrupt changes in the weather delay deliveries and sometimes destroy cargo. Buying trips are delayed. Inventory may not arrive when retailers need it.

2) Factory conditions, already bad in many nations, are likely to worsen. Travel to and from work will be more difficult for workers, especially those in the developing world. There may not be enough drinking water or food to sustain workers and maintain their productivity. Disease, particularly malaria, will increase. Worse than merely arriving late, your inventory may not arrive at all.

3) When poverty worsens in response to climate change, other problems are exacerbated. These include increases in conflict, crime and piracy. Black markets, graft and theft raise the price of goods and may also lower their quality. Perishable products like fruits and flowers and fragile items such as china and stemware are more likely to arrive spoiled or damaged.

Actions to Take

1) Review traditional formulas for inventory turn and order control. Identify the 20% of your inventory that drives sales, then reduce or don’t stock the 80% that doesn’t. Narrower inventory is easier to source and to manage.

2) Along similar lines, examine the ways you balance inventory levels against possible stock outs. If you are losing sales because customers won’t tolerate back orders, perhaps you need to accept a lower turn. Figure out which costs more, carrying larger inventories or missing out on sales due to stock outs.

3) Develop multiple sources for each product. Try to identify sources in various parts of the world so that bad weather or armed conflict in one area don’t make it impossible to obtain a popular item.

4) Investigate alternative distribution locations. Adding regional warehouses may raise top line costs, but having secure inventory, reducing fuel costs and offering prompt delivery to customers could increase sales and profits.

5) Ditto for investments in technology that streamline distribution, increase product tracking and decrease the risk of wayward inventory.

Some businesses have taken these or related actions and achieved good results. However, the lion’s share of adaptive innovation to climate change has occurred in the area of supply chain management, which we’ll look at in an upcoming post.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Impact of Climate Change on Retailing

Climate Change


by Bonnie McEwan  

4 Lessons in Meeting Consumer Needs and Wants

A number of companies in the retail industry are ahead of the curve on adapting to climate change. This may be because retailers are very close to the end point of the consumption process. They see and learn firsthand from customers what they want and how they use the products they buy. For retailers who have less experience in this area, here are five lessons learned from the leaders about the ways climate is changing consumer needs and how to respond to them.

1) Seasonal merchandise is becoming less seasonal. These days, customers in the global north are likely to need snow shovels in April or running shorts on Thanksgiving. Retailers need to reconsider their ordering patterns and inventory management practices. This is a global challenge felt throughout the developed world This year, even Alaska ran out of snow shovels!

2) Increased frequency of weather emergencies means that people will need to stock up on basic supplies more often. The recent spate of 79 tornadoes in two days in the US Midwest is a good example. People need batteries, bottled water, generators and other survival equipment more often than in the past.

3) Consumer purchasing power may shrink, especially in areas that are hard hit by weather emergencies. People will favor products and companies that sell durable merchandise. They may buy less often, and when they do they will expect quality. Patagonia, a retail leader in responding to climate change, has capitalized on this with a campaign called The Common Threads Partnership. Patagonia pledges to make “useful gear that lasts” and the consumer pledges not to buy what s/he doesn’t need.

4) Consumer awareness of climate change and its causes has spurred demand for sustainable products. A Harris Interactive survey in May 2012 found that 69 percent of American adults purchase green products or services and nearly one third believe such products are the norm and a required expectation. This offers an opportunity for retailers to meet an emerging need. Luxury brand Gucci took note and launched its “Sustainable Soles” line of footwear made with biodegradable plastic. Gucci also offers biodegradable liquid wood sunglasses, which combine wood fibers from sustainably managed forests, lignin from paper manufacturing and natural wax.

Responding to consumers is not the only challenge that climate change presents to retailing. The PwC 17th Annual Global CEO Survey (Feb. 2014) found that more than half of the retail CEOs surveyed (51%) believe that “resource scarcity and climate change” will transform their businesses over the next five years. This compares to 46% of CEOs in all business sectors. A particular concern of retail CEOs is that supply chain disruptions could threaten growth. A whopping 88% said they were either “aspiring to change” or already had a “program underway” to make changes in their supply chains. This will be the focus of a future blog post.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Will Google Win the Smartwatch War?

Google Android Wear


by John Sealander  

Will the company with the best hardware win the smartwatch wars? Or will it be the company with the most data?

GoogleAlmost everybody agrees that wearable technology will be the next big thing. What is unclear at this point is who will come up with the winning formula for a successful smartwatch. Pundits and industry insiders could learn a lot by looking at what has happened to Blackberry. This popular platform actually incorporated very sophisticated technology when it was introduced. It was left behind in the dust however, when other manufacturers discovered that software was much more important to smartphone customers than the hardware.

Innovative and inexpensive apps turned the modern smartphone into a versatile tool that could do virtually anything. Ten years later, the same thing could be happening with the emerging market for wearable technology. This time, it won’t be the apps that make the difference; it will be how effectively these apps will be able to access and utilize vast amounts of data.

A Data Goldmine

Who has access to the most data these days? One company stands head and shoulders above the rest is Google. Google has access to such an enormous amount of data that they already have the capacity to do things that other companies can’t. This is why when Google announced recently that it was exploring a new line of Android Wear, it caused a lot of speculation within the watch industry.

Imagine a watch with motion sensors and a microphone. It might figure out that you’re dancing and tell you what song is playing. A Google smartwatch could interface with your online calendar and not only remind you about upcoming events, it could also suggest what you might bring to the party, based on what stores are nearby. Google is all about putting data in context. Instead of a long list of Apple style apps, a Google smartwatch might continually track what you are doing and suggest an appropriate response, based on the context of your actions at the time.

Instead of traditional apps, a Google smartwatch will probably be based on a set of actions. This is what Google is already exploring with its innovative Google Glass wearable project. Using context based actions, you could quickly and easily use your watch for calling a cab, exploring a new city, finding nearby friends, or planning an alternate route to the airport. Google’s innovative creative team lives in a world where cyborgs are cool and talking to your gadgets is as normal as striking up a conversation with the person next to you. They want to go beyond technology and create a watch that becomes an extension of you.

Google in the Driver’s Seat?

Just as Apple understood what a new generation of customers wanted better than Blackberry, Google seems to understand what future generations are going to want better than most current technology companies.

The smartwatch wars have just begun and there won’t be a single winner. Companies as diverse as Sony, Apple, Motorola, Samsung, and even watchmaking giant Swatch, are all planning to introduce their own versions of wearable technology in the near future. Anything could happen at this point, but it would be unwise to count Google out. Google has something that other companies don’t. Google has all the data.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

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Forget About Tourbillons! Watch Aficionados Finally Embrace Technology

Seiko Astron GPS Watch


by John Sealander  

A Brief History of High-Tech Watches

There have been high-tech timepieces for almost as long as there have been advancements in technology. First to become popular in the early 1970’s were watches that displayed the time using LED diodes like the Hamilton Pulsar worn by Roger Moore in “Live and Let Die.” Later, calculator watches, fitness watches, and hiking and adventure watches became popular for a time.

Although some of these timepieces are still prized by collectors, very few were ever taken seriously by watch aficionados. Sophisticated watch fans have always preferred the precision gears, jeweled bearings, and tiny springs found in traditional mechanical movements.

The love of old world craftsmanship is still strong, but there is a new appreciation for technology among fans of luxury timepieces. High-tech timepieces are finally beginning to be taken seriously.

A New Generation of High Tech Watches

The current crop of high-tech timepieces has caught the attention of prestigious watch journals and sophisticated fans with their unique combination of great design, superb craftsmanship, and advanced features. Watches like the Casio Pro Trek PRW6000, the Seiko Astron, and the Citizen Skyhawk AT are getting rave reviews by offering battery-free solar power, atomic clock accuracy, and sophisticated chronograph features in a beautiful, well-designed package that rivals the best high-end mechanical watches.

In a world where your cell phone and computer always display the correct time to the exact second, many younger watch aficionados are starting to expect the same type of accuracy from the watch on their wrist. Unlike earlier generations of technology watches that displayed their information in an ugly plastic case, the latest high-tech watches are beautifully crafted masterpieces.

Seiko’s Foresight and Continuing Excellence

When Seiko introduced the Astron, the first commercially available quartz timepiece in 1969, they said “Someday, all watches will be made this way.” Now Seiko is saying the same thing about a brand new Astron. This amazing timepiece, housed in a stylish titanium case, is powered by the sun, automatically adjusts to the time zone you’re in using GPS satellite signals, and features a perpetual calendar that is always correct until February 28, 2100.

The Astron recognizes all 39 of the world’s time zones by determining its current location using GPS, then comparing that information with an onboard database that divides the Earth’s surface into one million squares, each of which is assigned to a particular time zone. This is something even $100,000 mechanical watches can’t do. Even the most sophisticated mechanical watch will only display 37 time zones with a manual reset.

High-Tech Watch Popularity Continues to Grow

Less expensive high tech watches like the Casio Pro Trek PRW6000 and Citizen Skyhawk AT use radio signals from an atomic clock instead of GPS satellites to maintain split-second accuracy. What they share with the Seiko Astron is great design and superbly crafted cases. Maybe that’s why they are showing up on the wrists of more and more sophisticated watch aficionados.

The latest generation of high-tech timepieces has raised the bar for all timepieces. When it becomes possible to provide more, people tend to expect more. There will always be a place for traditional mechanical timepieces, but these types of watches are already becoming fashion items instead of functional tools. Although the best mechanical watches are already just as collectible as a vintage Ferrari or couture gown, you might not be wearing one to work much longer. They are ultimately museum pieces. When you can wear a precisely crafted, impeccably styled timepiece that runs forever on solar power and tells you the exact time to the millisecond even if you are in the middle of the Atlantic Ocean, why would you want to wear anything else?

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

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The Emerging Market for Chinese Made Luxury Goods

Chinese Shopper Go On a Luxury Clothing Shopping Spree


by John Sealander  

When Chinese Manufacturers Stop Copying and Start Innovating

China became a global manufacturing powerhouse largely by copying the ideas of others. The Chinese became experts at creating knock-offs of popular brands and the copies became so good that the luxury labels they copied began manufacturing their own products in China as well. Now, practically every major brand manufacturers many of their products in China.

The tremendous demand for China’s ability to manufacture almost anything less expensively than their competitors in other countries has created a large and increasingly wealthy Chinese middle class. These newly affluent Chinese quickly developed an appetite for luxury and began buying the most popular high-end labels from around the world. As Chinese sophistication and buying power continued to increase, some Chinese designers began wondering why China couldn’t create their own high quality luxury goods.

Chinese pride, a booming economy, and the rise of Chinese creativity, has created a growing demand for products that are not only manufactured in China, but designed there as well. Chinese fashionistas are no longer flocking to the West for the latest trends. They are turning to exciting original collections by a new generation of emerging Chinese designers instead. Designers like Uma Wang have already been profiled in Italian Vogue. Chinese designer Qiu Hao was a recent Woolmark Prize winner, a prize that was previously reserved for European luminaries like Karl Lagerfeld and Yves Saint Laurent.

Chinese Develop Luxury Taste Buds

Everywhere you look, the Chinese are making the transition from fashion followers to emerging tastemakers. The huge changes in tastes and attitudes of the growing Chinese middle class has created opportunities for a new generation of talented Chinese designers who are extremely proud of the “made in China” label. These designers are not satisfied with creating knock-offs. They are determined to be the best on the world stage.

“My heritage is full of beautiful craftsmanship and history with a strong understanding of femininity and luxury,” says influential Chinese designer Huishan Zhang. “It is only a matter of time before the avant-garde taste for individuality in China further evolves into a ‘Made in China,’ homegrown style that will be applauded at home and abroad.”

Luxury Watch Manufacturing in China

Chinese watchmakers were quick to recognize the almost insatiable demand for tourbillon movements by their Chinese customers. About 15 years ago, they decided to meet this demand by manufacturing their own tourbillons. As their expertise in manufacturing tourbillon movements grew, the reputation of their intricate timepieces grew among the world’s watch aficionados. Now, the demand for a Chinese made tourbillon timepiece is almost as high outside China as it is among the Chinese.

High quality Chinese-designed watches and clothing are relatively new to the global market but are growing in importance every day. The Chinese have become self-aware and are proud of their heritage and skills. They no longer are satisfied to make economical goods for the rest of the world. They are determined to design and create the world’s best products and have customers comes to them.

China Produces Its Own Luxury Watch Brands

The Chinese love wristwatches and Chinese watch manufactures have already made the transition to producing high quality luxury products of their own. Although every major watch manufacturer has manufacturing facilities in China, the Chinese are doing something that none of them expected. They are no longer satisfied with copying and are starting to produce their own high quality timepieces filled with genuine homegrown innovation.

The Chinese Fiyta Spacemaster timepiece is prized by collectors around the world and has a reputation that puts it in the same league with popular Fortis and Omega space watches. The limited edition Spacemaster features a superb mechanical moment of Chinese design and includes innovations like an anti-clockwise locking crown to prevent accidental crown release and a unique 8-hour rotating bezel that serves as a life support indicator for the Chinese Feitian EVA spacesuit. Chinese Taikonauts wear this watch on space missions and a growing number of sophisticated collectors are starting to wear them as well.

The Future of China’s Growing Luxury Market

The emergence of Chinese creativity and a new appreciation for Chinese excellence has implications for every manufacturer of luxury goods. The world has already seen the power of the Chinese economy. When the Chinese turn their energies to producing top-quality, original designs, the world better watch out. The Chinese are already learning, as the Europeans and Americans did before them, that creativity is the key to homegrown success. Combine China’s emerging appreciation for the role of creativity with China’s proven manufacturing prowess and you’ve got the recipe for a true luxury powerhouse.

Will “China made” eventually replace “Swiss made” on the dial of your favorite timepiece? Only time will tell.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

5 Reasons Why Every Millennial Needs a Good Watch

Millennials


by Bonnie McEwan  

When Your Phone Is Not Enough

Picture a classroom full of undergraduates at one of New York City’s progressive universities. Everyone in the room is of the Millennial Generation, which means they were born between 1982 and 2000. Most students are about 19 years old. Many are hoping to snare summer internships in the city’s fashion, financial or professional service sectors.

The professor has forgotten her watch and, unaware that she is about to show her age, asks for the time by saying, “Does anyone have a watch?” Several students pull out their smart phones and call out the time. “We have our phones,” someone says, “not watches.” It turns out that, of 25 students, only one is wearing a watch. This is more than just a sign of the times. For aspiring Millennials, it’s a lost opportunity.

Here are five reasons why every Millennial should have a good watch:

1) A watch is functional and easy to access. With just a twist of your wrist you learn the time and, depending on what brand you choose, perhaps the current phase of the moon or how many seconds it took you to chase after that cross town bus. No rummaging around in your pocket or backpack for a phone. No moving through multiple screens before you can simply find out what time it is.

2) A watch makes a statement. It signals what kind of person you are — a focused minimalist (Johan Eric); a fashion-forward creative (Versus Versace); an athletic executive (GV2). An interesting watch is a conversation starter. It gives little hints about your unique blend of professionalism and personality. A watch is distinctive.

3) A good watch is a fashion accessory. You can change watches to match outfits. Watches offer thousands of options and features for you to choose from. Colors, shapes, dials, metals, leather, diamonds, solar, atomic, bangles and buttons, in just about any combination you can imagine. Meanwhile, everyone’s phones look pretty much the same.

4) Watches signal achievement. They say you got that great job. Passed the bar. Made it to an office with a real door that closes. A good watch is a gift worthy of marking an occasion. Engrave it, treasure it, wear it as an emblem of success.

5) A quality watch becomes a family heirloom. If you’re lucky, you inherit one from your grandfather. If not, start your own tradition by investing in a watch you love that you can pass down to your children. Watches get better with time, but nobody hands down an old smartphone.

There’s one other big advantage of a watch over a phone. Watchmakers don’t take their customers hostage with a two-year contract. They don’t send you a bill every month and no matter how much you use your watch, there will never be any overage charges.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Will Swatch Sistem51 Revolutionize the Watch Industry or Be Rejected by It?

Swatch Sistem51

by John Sealander  

Is the watch world ready for a super accurate, maintenance free, “Swiss made” mechanical timepiece that is mass-produced with only 51 parts?

SwatchThirty years ago Swatch revolutionized the watch industry with the introduction of the world’s first line of stylish, inexpensive quartz watches. Now, many say they’ve turned the world upside down again with the introduction of the world’s first high quality, all-mechanical movement assembled entirely by machine.

The innovative Swatch Sistem51 is unlike any mechanical watch ever made. There are only 51 components, compared to over 600 in most modern mechanical watches. The assembly of this watch has been 100% automated, using high-tech robots to weld together the individual components to create a single assembly centered on one screw. This unique timepiece has no regulator and is adjusted for life at the factory using a laser. The all-mechanical movement features a 90-hour power reserve and is hermetically sealed so that no moisture, dust or foreign objects can enter the watch or interfere with its operation.

Swatch Sistem51 Red Swatch Sistem51 White
Swatch Sistem51 Red Swatch Sistem51 White
Click to Enlarge Image Click to Enlarge Image

The watch is 100% Swiss made, is self-lubricating, and is accurate to 5 seconds a day. Typically a Swiss made mechanical watch with these specifications will cost thousands of dollars, but the Sistem51 is expected to retail for less than $100. This mass-produced mechanical marvel is made using a special alloy of copper, nickel and zinc. It is non-magnetic, so the movement will never need adjusting. Since all the components are attached using a single screw, there is very little wear and tear.

Is There a Demand?

The big question now is whether there is a market for such a watch. Although extremely reliable and accurate, it has none of the snob appeal of its pricy handmade Swiss cousins. The Sistem51 is more expensive than equivalent Swatch quartz watches, yet offers far fewer features than the latest generation of “smart watches” that are starting to hit the market.

What the Swatch Sistem51 does offer is a super accurate, extremely reliable, all mechanical Swiss made movement in an inexpensive plastic case. Like any Swatch design, the Sistem51 can be easily customized with an unlimited number of color variations and face designs. Although the innovative watch has received wide praise for it’s technological innovations, it remains to be seen whether it will be commercially viable.

Does the market really want an inexpensive all-mechanical watch, or will people continue to prefer the exclusivity of handmade mechanical timepieces costing thousands more? Since the technology itself is revolutionary, it would not be surprising to see Swatch incorporate the new movement in some of its own high-end brands. Will there eventually be an Omega, Breguet, or Blancpain watch with a Sistem51 movement? Only time will tell.

Potential Game-Changer

The Japanese and Chinese already offer a wide variety of affordable mechanical timepieces. Currently however, when a watch says Swiss made on the dial, it is usually quite expensive. The breakthrough Sistem51 design might change all that.

If the Sistem51 design turns out to be as reliable as has been initially claimed, it could even cut into the sale of quartz watches. Why would people want to keep changing batteries when they could get a high quality self-winding mechanical watch for the same price?

Although the Swatch Sistem51 was introduced over a year ago at Baselworld 2013, it has only recently become available in retail markets. As people begin to discover this revolutionary new design, it could have a major impact on the entire watch industry. Nobody denies that this watch is a breakthrough. The only uncertainty at this point is whether it will be a commercial success.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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