The Fashionable Future of Smart Watches

Moto 360 Smartwatch


by Adrian Herscovici  

The Shapes of Things to Come

So called smartwatches are appearing at an accelerated pace on the production lines of tech manufacturers and traditional watch manufacturers alike. Fueled by the desire to make headway into the market for new and different portable technology, each manufacturer hopes to be the first to design a device that consumers feel they actually need. But what should the ultimate smartwatch look like? The answer: it doesn’t matter, because function will dictate form.

The Latest Smartwatches

On January 1, 2015 Montblanc introduced its e-Strap, with smartwatch technology built into the strap rather than into the watch itself. Theoretically the e-Strap is interchangeable with all sorts of watches, and could therefore be classified as more of a smartwatch accessory. The e-Strap uses Bluetooth wireless technology to provide notifications and track physical activity in conjunction with a smartphone.

Montblanc E-Straps Adds Functionality to Luxury Watches
Montblanc E-Straps Adds Functionality to Luxury Watches
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Other companies are opting to integrate smartwatch technology directly into more traditional looking cases, which may be an attractive compromise for people who want high-tech functionality but don’t want an unattractive gadget on their wrists. The Withings Activaté watch is a good example; it has a stainless steel case mounted on a fine leather strap, a Swiss made dial and a sapphire crystal. The Activaté is also compatible with a smartphone.

Withings Activaté Watches
Withings Activaté Watches
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And last year the world took note when Apple made its first foray into smartwatches with the introduction of the Apple Watch, a unique device that is at once totally futuristic in appearance but incorporates classic elements of watch design including high-end case finishing, interchangeable straps and an external crown. The Apple Watch rolls out this year and, no surprise, works exclusively with an iPhone.

Apple Smartwatches
Apple Smartwatches
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Ambiguous Value Propositions

The one thing that all of the aforementioned examples have in common (along with the numerous other smartwatches on the market), is that their “smart” functions work only with a smartphone – the human race’s standard equipment in every demographic from pre-teen to septuagenarian. If the smartwatch is going to complement, let alone eclipse, the smartphone, it needs to work more independently or offer more meaningful enhancements.

Sure, there are tech-savvy people who will adopt smartwatches immediately; yes, there are purists who have no interest whatsoever in wearing a wrist computer; and yes, there are those in between who require a compelling reason to consider switching from what they already wear, or to wearing any watch at all.

Sony Smartwatch User
Sony Smartwatch User
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Current smartwatches offer few luxuries of convenience to drive anyone’s willingness to adopt them as mandatory equipment. Figuring out the value of the smartwatch to the consumer is therefore the obvious million-dollar question. Whatever the “ultimate” smartwatch does, be certain that this functionality will have a greater impact on dictating its shape than whether or not the device is 50 or 100 mm wide. Ultimately, the decision to wear a smartwatch is about function, not form.

Function First

Companies like HYT, MB&F and Urwerk already produce mechanical watches that stretch the imagination about how a watch looks and displays time. Some of the watches by these companies are impractical and all of them are exclusive and expensive, but they do indicate that people have an inherent interest in new shapes, sizes and designs if the device’s purpose is clear – all of the watches by these companies are high-end timepieces designed to tell time and appeal to their respective audience.

Once there is a smartwatch with a clear purpose that offers essential advantages to the wearer, fashion will adopt the form and people will make the shape – whatever it is – fit within their daily lives, just like smartphones. The bottom line is: first, create something that people need and then experiment and refine the shape and style.

Maybe designing a strap to attach a smartphone to the wrist is a smarter approach than trying to transform the smartphone into some type of wrist device; maybe shirts with custom sleeve lengths to accommodate such a smartphone strap will become commonplace. We’ll find out soon enough.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Gevril Group Teams Up With Local Sports Complex

Valley Cottage Little League Braves


by Adrian Herscovici  

Gevril Group announced today that it is now an official sponsor of the Herb Reisman Sports Complex. The complex, located in the Town of Ramapo in Rockland County — close to Gevril Group head office in Valley Cottage — is home to several amateur sports leagues and teams.

Samuel Friedmann, owner and president of Gevril Group, is an advocate of strong partnerships and believes collaboration is a key success factor in both business and community development. By supporting youth and youth programs in the Rockland County area, Gevril Group is helping to build and sustain the vibrant community in which it is based. In 2013, Friedmann was presented with a Certificate of Achievement from Rockland County in appreciation of his service rendered to the county.

“Community matters,” says Friedmann. “It is our sincere belief that one of the best ways to ensure Rockland County thrives is to give back. We are fortunate to live and work in an area rich in parklands, and it is important that these public spaces be maintained for youth activity now, and in the future. We want to ensure that teams like the Valley Cottage Braves and other little leaguers have a place to exercise, play and compete.”

Rockland County Little League Herb Reisman Sports Complex
Rockland County Little League Herb Reisman Sports Complex
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The Herb Reisman Sports Complex provides youth and adults with a huge play surface spanning multiple sports. The complex includes a recreation center, two baseball diamonds, tennis courts, basketball courts, sand volleyball courts, a walking path and an all-purpose football and soccer field. The sports complex is adjacent to the Eugene Levy Memorial Park, which has additional facilities.

Two Gevril Group banners are prominently displayed in one of the baseball diamond outfields. The first is a promotion for Haurex, an Italian brand that produces trendy and affordable sport watches like the Turbina II pictured on the banner. The second banner shows one of Gevril’s signature models, the Avenue of Americas Glamour.

Haurex Banner Gevril Banner
Haurex Banner Gevril Banner
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About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Watch Repair Marks 15 Years of Service

Expert Watchmaker at Work


by Adrian Herscovici  

Gevril Group Authorized Watch Repair and Service Center

As Gevril Group marks the 15th anniversary of its authorized watch repair and service center, the company is reminding customers — and watch owners everywhere — about the benefits of using its authorized repair shop to service all types and brands of mechanical and quartz watches.

“When you own a fine watch, such as a Fortis from the B-42 series, servicing the movement at regular intervals is the best way to ensure that it lasts a lifetime,” says Gevril Group owner and president, Samuel Friedmann. “A Gevril Group watchmaker will clean, regulate and polish the watch, and return it looking and functioning as if it were almost new to ensure that it provides many more years of reliable service to its owner.”

Watchmaker Repairing Fortis Movement
Watchmaker Repairing Fortis Movement
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Why Gevril Group Watch Repair?

Gevril Group’s talented team of watchmakers has more than 70 years of combined experience and handles every type of major or minor repair and service, from watch battery, watch band and crystal replacements to complex electronic and mechanical movement repairs, dial refinishing and even custom alterations. The Gevril Group repair center uses genuine OEM parts as supplied by manufacturers, and any work it completes is guaranteed for a full year.

“Fine workmanship and expeditious service are chief concerns to our customers,” says Friedmann. “We want to spare people from having to part with their watches for several weeks while the watches travel to and from Europe for service. Our repair center operates here in the U.S., so turnaround times on most services are much shorter.”

The Official Advantage

In addition to quicker turnaround, servicing watches within the U.S. avoids the dangers and costs associated with international shipping, and customers receive as good -– or better -– service than they would if their watches were sent overseas.

Another important consideration for watch owners is warranty validation. Allowing an unsanctioned watchmaker to work on a watch that is under warranty often voids the balance of the watch’s warranty.

Gevril Group is the official repair center for quite a few of brands, providing authorized watch repair and service for Gevril, GV2, Fortis, Ferragamo, Versace, Versus, Haurex, Rüdiger, Johan Eric, Calibre, Louis Erard, Catorex, JOWISSA, Gattinoni, Just Cavalli, Viceroy, Hush Puppies and Giulio Romano among other brands.

“In the end it’s about customer satisfaction,” Friedmann adds. “The quality of the work performed in our service center is simply top-notch. After 15 successful years, we are confident that we will continue to meet the growing demand for watch maintenance and repair for many years to come.”

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Adds Glam Rock Watches to Impressive Array of Brands

Glam Rock Watches


by Adrian Herscovici  

Gevril Group announced today that it has added Glam Rock watches to its lineup of fine watch brands. Gevril Group becomes the exclusive representative of Glam Rock watches in the United States, Canada and the Caribbean.

Glam Rock was founded by Italian designer Enrico Margaritelli and his wife and business partner Isabelle Maujean, both formerly of Fossil. Glam Rock watches are stylish, innovative and immensely popular worldwide.

“We are delighted to represent Glam Rock,” says Gevril Group owner and president Samuel Friedmann. “This is a partnership based on shared core values. Glam Rock isn’t about selling a label – it’s about offering Swiss made quality with luxurious finishings at an affordable cost. Gevril Group applauds this approach and welcomes Glam Rock to our family of brands.”

A survey of Glam Rock’s watch collections illustrates this mutual standpoint. The Bal Harbour, Miami and Vintage Glam collections, with their sultry and colorful south-Florida personas, fit well within Gevril Group lineup of vibrant fashion watches, a roster that already includes Calibre, Ferragamo, Gattinoni, GV2, Haurex, Hush Puppies, Johan Eric, Jowissa, Just Cavalli, Rüdiger, Versace, Versus and Viceroy.

“Glam Rock watches speak for themselves. These are watches with an independent spirit and style. They appeal to people who want to own well-made watches with imaginative designs, much like Versus by Versace or our own proprietary GV2 brand.” Friedmann adds.

Quality and customization are two important attributes of Glam Rock watches that impressed Gevril Group from day one. In addition to Swiss made movements, Glam Rock uses fine leathers, Techno Silk fabric, patterned silicon and stainless steel to create its interchangeable case covers, straps and bracelets. These qualities are not overlooked by trendsetters, either: Glam Rock watches are popular among celebrities and other demanding clientele who value detailed craftsmanship and up-to-the-minute styles in their fashionable, public lives.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Internet Sales Rep Jobs in Rockland County, NY at Gevril Group


Rockland County, NY manufacturer, importer and distributor of high-end luxury and fashion watch brands is looking for full-time online sales reps who will open new accounts and manage sales.

  • You are motivated, detail oriented and innovative.
  • You have a basic knowledge of Excel and QuickBooks and are a fast learner.
  • Any e-commerce experience with Amazon, eBay or Groupon, etc. would be a plus.


This job opportunity is perfect for someone who wants to grow and enjoys a challenging position. Good environment. Immediate openings. Please email your cover letter and resume to careers@gevrilgroup.com.

About Gevril Group

Gevril GroupWatchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Impact of Climate Change on the Retail Supply Chain


by Bonnie McEwan  

Climate change disrupts the retail industry by creating volatility in the business environment, which impacts resource availability and prices, as well as stimulating regulatory shifts. Perhaps the most vulnerable part of the retail business is the supply chain, particularly for sources and infrastructure located in the developing world.

Vulnerabilities

The main vulnerabilities to the retail supply chain include the cost and availability of secure energy sources and water, along with weather events that disrupt the transportation of goods from Asia to the US and the EU. Companies that have just-in-time inventory systems may rely heavily on air transport for the rapid shipment of goods, but air transport alone contributes more than 3% of global greenhouse gas emissions. Increasingly, national governments are taking steps to limit those emissions, including here in the US, despite political opposition.

Alternative and Sustainable Energy from Wind Turbines


Even companies that already have sustainability strategies in place are finding that their initial efforts are not suitable for the long term, since ecological changes take place over time. What works today may not be effective a few years down the line.

For example, some companies that switched from carbon fuels to renewable hydropower later faced energy shortages due to reduced water runoff associated with drought. US businesses that reduced their use of air transport in favor of rail freight recently learned of a phenomenon called sun kinks, in which intense heat causes tracks to buckle and trains to derail.

Railroad Track With Sun Kinks

Also, changes made at one point in the supply chain may spark a domino effect, causing problems in another. One example is unanticipated changes in substitute materials. If, say, enough manufacturers switch from synthetic fibers — dependent on petrochemicals — to cotton, the price of cotton will rise along with demand. And this also creates a new vulnerability because the cotton crop is affected by floods, extreme heat and other unpredictable weather conditions.

Opportunities

Depending on your point of view, the challenges posed by climate change may also present some opportunities. Agile, forward-looking companies have an opportunity to gain competitive advantages by using new technologies and business models. Smart sustainability strategies can deliver benefits in brand prestige, increased sales, cost savings and investment capital. Take these examples:

Wal-Mart and Tesco have been applauded for addressing climate change throughout their value chains and there is evidence that consumers have responded.

• Upstart Tesla Motors became California’s third-bestselling luxury car in 2013, pushing BMW to speed up development of its own luxury electric vehicle.

Tesla Model S Luxury Electric Car

• Major retailer Marks & Spencer estimates that its global supply chain accounts for about 80% of its carbon footprint. Through a sustainability initiative called Plan A, M&S sources sustainable packaging from Sweden, works with fish suppliers on marine stewardship, and has set up eco-factories in the UK, Turkey and China, among other activities. It has paid off: In 2010 and 2011 alone, Plan A delivered £70 million in net benefits, which M&S has reinvested in its sustainability work.

Some companies have formed business coalitions, whose strength lies in their ability to scale through the pooling of finances, sharing of best practices, and incubation of innovation.

Richemont, the world’s third largest luxury goods company, is partnering with IKEA, the world’s largest furniture-maker, to take the lead on developing internal corporate carbon pricing structures in which all of a company’s business groups pay a fee for carbon. That money is reinvested into sustainable energy.

Ikea Invests in the Environment

• Denmark-based companies DONG Energy and Novo Nordisk formed a partnership in which DONG Energy helped Novo Nordisk improve energy efficiency in exchange for investment of energy savings into DONG’s wind farm. Novo Nordisk saved about US$12 million between 2007 and 2012. The company’s investments made the wind farm financially feasible.


Alex Niemeyer, a director at McKinsey, sums it up:

“One thing that has structurally changed in the world is that historic supply chains tended to be more stable. They dealt with normal volatility…not radical events like Fukushima or the Iceland volcano. Today’s supply chains need to be set up to deal with big volatility all the time. And that doesn’t just mean risk—that also means opportunity to take advantage when a competitor is affected or when a new market opens up.”

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.



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