A Journey Through Time

Gevril – A Swiss Luxury Watch Company Creating Exquisite Timepieces since 1758


by Keverne Denahan

Watchmaking for over 260 years brings with it a certain obligation to those that appreciate and understand Master Craftsmanship.  Gevril is one of the Top Swiss Watchmakers in the world with the panache of tradition and honor.

At its core is the established history of a young watchmaker, Jacques Gevril, who presented his watches and clocks to King Ferdinand VI of Spain in the 1700’s.  He was later appointed as Royal Watchmaker to the King.  That set the tone for the intricate workmanship defined by Swiss movement in every Gevril watch.  The endurance of such a long-lasting brand comes from just one thing:  deep-rooted quality.

The exquisite quality of a Gevril watch is of the utmost importance to the company.  After all, Gevril has hundreds of years of artisanal watchmaking under their proverbial watchband.  Many generations later, Gevril watches are still Swiss made at their workshop, Gevril Horlogerie, in Switzerland, at its founding roots.

Gevril Swiss Watches come in a variety of styles catering to the luxury client, while the level of quality has not changed since the inception.  Gevril is now reckoning with the renaissance of this historic brand while instilling glamour and modernity with new collections that appeal to more contemporary tastemakers.

Features such as the dual-time zone are perfect for travelers.  The newest collection is based on the longstanding history of architecture in New York City.  The influence of the Art Deco buildings led to the contemporary Avenue of the Americas Gervil Watch Collection.  They are in keeping with the time-honored tradition of limited editions for every collection by Gevril.

When choosing a Gevril watch over another Swiss watch company, what would be your motivation?  Wearing a bespoke timepiece that holds value is one reason that Gevril is consistently unique from other luxury Swiss watch brands.

Because of its enduring quest for quality, Gevril watches and timepieces review at five-stars consistently.  It is this adherence to the highest of standards and founders’ aesthetic using traditional Swiss watchmaking techniques that has created a valuable market for pre-owned Gevril watches.

Adding to their iconic branding and rich historical heritage, is their use of creating limited edition watch collections.  With only five hundred to a maximum of one thousand pieces per collection worldwide, exclusivity reigns supreme in limited numbers.

This scarcity is one element that has led to the highly collectible value of a Gevril watch. What one may consider an indulgence into the depths of luxury, another would consider a sound investment.

The most sought-after Gevril watches are those with gold cases thereby retaining or increasing their value for after-market and collectors.

An example of the value of a pre-owned vintage stainless steel watch, is the sale of the Gevril Tribeca “Paul Newman Daytona Tribute” watch, limited edition 247/500, which was sold at Christie’s Auction House in October, 2019 for $9,375.00.

Additionally, Gevril watches are sophisticated, serious and playful yet still considered to be one of the most sought-after Swiss watch brands.  Their legendary watchmaking history has combined ingenuity with technology which is reflected in their watches with ever-changing styles and collections.

This is why it comes as no surprise that Gevril was discovered by Hollywood.

With international notoriety and heritage brand recognition, Gevril watches suddenly became the go-to accessory for notable celebrities worldwide such as Denzel Washington, Mario Andretti, Anne Hathaway and Heidi Klum, to name a few.

Gevril Swiss Timepieces are rooted firmly in the present with deep ties to the past.  The quality is unshakeable with a profound sense of style.

It is with this keeping of honoring the traditions of the past while creating heirloom quality that can be passed down from generation to generation, that the Gevril watch ticks on.

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