Louis Erard Watches Enchant Baselworld 2015

Louis Erard Excellence Skeleton Baselworld 2015


Article by John Sealander  
Photography by Boris Pjanic  

Why the world’s largest watch and jewelry show is essential to a small watch company like Louis Erard.

Louis Erard WatchesWhen Louis Erard and André Perret began making watches in 1929, the pair were convinced that watchmaking expertise, a commitment to quality, and interesting complications could go hand-in-hand with affordable prices. Few of their competitors agreed with this philosophy, but the company persevered and began to attract a loyal band of followers.

Louis Erard timepieces were prized by watch aficionados and other watchmakers, but the brand never became popular with the general public until they started exhibiting at Baselworld. As a wider audience started to see and appreciate these original, high quality mechanical timepieces, the popularity of the brand and its unique philosophy grew. Louis Erard never disappointed their Baselworld fans, introducing imaginative new novelties each year.

If the reaction of Baselworld visitors is any indication, the brand is finally receiving the recognition it deserves. The beautiful Louis Erard booth attracted a steady stream of visitors during the recently completed eight-day show and sales were brisk for both new and existing collections.

Louis Erard Booth at Baselworld 2015
Louis Erard Booth Baselworld 2015
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Watch aficionados and retailers were impressed with the diversity and depth of the Louis Erard line. There were new additions to many popular collections including the superb 1931 and Excellence Collections. The new Excellence Skeleton and Regulator Power Reserve models got lots of buzz at the show, along with favorable reviews from some of the industry’s most respected watch writers.

Louis Erard Excellence Power Reserve Louis Erard Excellence Regulator
Louis Erard Excellence Power Reserve Baselworld 2015 Louis Erard Excellence Regulator Baselworld 2015
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Adding to the brand’s growing allure were several exciting new additions to the highly regarded 1931 Collection. This Collection, inspired by some of the very first Louis Erard timepieces, celebrates the watchmaker’s art with authentic retro styling and superb Swiss craftsmanship. Making their Baselworld debut this year were several 1931 vintage small seconds models along with a beautiful 1931 open-heart small seconds complication.

Interest in the new Louis Erard ladies line continues to grow with several beautiful new additions to the imaginative and popular Romance Collection. These exquisitely crafted timepieces are perfectly sized for a woman’s wrist and are bringing the brand’s reputation for old world craftsmanship at affordable prices to a whole new audience.

Louis Erard Romance Louis Erard Romance Chronograph
Louis Erard Romance Collection Baselworld 2015 Louis Erard Romance Baselworld 2015
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The excitement of Baselworld is over for another year, but the excitement generated at the Louis Erard booth is just beginning. It was clear this year that the world has finely discovered this 85-year-old brand. By the time Baselworld returns in 2016, there are going to be a lot more Louis Erard timepieces on people’s wrists.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard Watches Astound Baselworld 2014

Louis Erard at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Louis Erard Celebrates its Heritage with
A New Vintage Vibe at Baselworld 2014

Louis Erard WatchesThe annual Baselworld Watch and Jewelry Show can have a huge influence on the success of any watch brand. With estimates that 80 percent of global watch and jewelry sales are generated at Baselworld, success at this influential trade fair can be critical for a small company like Louis Erard.

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard Watches Invitation to Baselworld 2014

Louis Erard Watches is looking forward to welcoming you to their
new booth at Baselworld 2014 to view the new Louis Erard watch collection.

Invitation to the Louis Erard Exhibit, March 27 – April 3, 2014 at Baselworld 2014, Hall 1.1, Booth C-91

About Louis Erard Watches

Louis Erard Watches82 years after the first Louis Erard watches were introduced, the brand continues to celebrate the virtues of the mechanical movement. Louis Erard timepieces are prized by watch aficionados and other watchmakers around the world.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us March 27 – April 3, 2014 to view the Louis Erard exhibit at Baselworld 2014, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

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Louis Erard Dazzles at Baselworld 2013

Louis Erard Watches at Baselworld 2013


Article and Photography by Boris Pjanic

Louis Erard WatchesLouis Erard has become a giant success story in the Swiss watchmaking industry. Since the company’s purchase in 2003 by a group of private investors headed by Alain Spinedi, Louis Erard has produced well over 100,000 watches. In addition, Louis Erard is currently making their own watch movement for use in their classic designs.

Louis Erard’s Baselworld 2013 booth clearly reflected their unrivaled success. Last year’s booth was smaller and not as noticeable as this year’s, which was widely applauded as one of the most beautiful booths at Baselworld. The Louis Erard exhibit was packed within hours of opening on press day.

The success of Louis Erard was not only reflected by their stunning booth that was decorated with beautiful flowers, but also by their introduction of many new timepieces at Baselworld 2013. Pictured below are the Louis Erard Excellence 80231AA02 with a black dial and a contemporary 42 mm case, as well as the 1931 chronograph with a beautiful grey dial.

Many surprising innovations were also presented at the Louis Erard Baselworld booth. Below are the Louis Erard Moon Phase 31218AD03 and a new line of Louis Erard cufflinks that now accompany the 1931 watch line.

I thank Susanne Farner, Marketing Manager at Louis Erard, who generously spent much of her time showing me all the brand’s novelties. As there were so many new timepieces, I’m preparing a special article that will discuss each of them in detail.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Baselworld 2013 Attracts 120,000 Visitors From 100 Countries

by John Sealander  
photos by Boris Pjanic  

After a $450 million makeover and a record number of visitors, the world’s most important watch and jewelry show confirmed what many in our industry already knew: the world loves wristwatches!

Baselworld 2013 International Watch and Jewelry ShowThe Baselworld World Watch and Jewelry Show is over for another year. 120,000 visitors from over 100 different countries got their first look at the latest timepiece developments and innovations from over 1,450 different companies in a spectacular, newly renovated 1.5 million square foot exhibit space. After all the networking and parties were over, most participants agreed that this was the best Baselworld ever.

With a brand new two-story superstructure rising above Baselworld’s famous Messeplatz Exhibition Square, visitors, the press, and watch industry professionals enjoyed a sophisticated new ambience that left many looking forward to Baselworld 2014.

Baselworld 2013 was full of excitement and surprises for long time attendees. Rolex impressed everyone with a huge new exhibit space that was double the size of their 2012 exhibit area. The powerful Swatch Group dominated at the end of Hall 1, with a space large enough for their impressive roster of brands, which included familiar names like Rado, Omega, Breguet and Jaquet Droz.

The second floor of this impressive new Hall was devoted to the world of fashion, with an impressive showing by Gevril Group brands like Versace, Versus, and Salvatore Ferragamo. At the end of this hall was the beautiful booth of Gevril’s Louis Erard brand, which many attendees considered one of the nicest in the entire show. Gevril brands Bino, Catorex, Fortis, Jowissa, Laurens, and Lorenz also made an appearance at Basel 2013 in nearby offsite locations.

Baselworld 2013 Innovation

Baselworld has always been the place where manufacturers show off their most impressive new developments, and 2013 proved to be a banner year for innovation. Hublot showed off a mechanical marvel called LaFerrari with an amazing 50-day power reserve. Omega showed off a new type of balance spring created from a thin wafer of silicon. This precisely manufactured silicon spiral is perfectly symmetric and only one quarter the thickness of a metal spring, greatly improving the accuracy of the traditional mechanical watch. There were also scratchproof gold cases on display and some manufacturers even promised a maintenance-free mechanical movement.

With the Basel Fair behind them, watch aficionados and industry professionals are looking forward to an exciting year ahead. In a world where many had predicted that the wristwatch would become irrelevant, it is increasingly clear that watches are here to stay. The modern wristwatch has become much more than a way to tell the time. It is an essential fashion accessory and an extension of the wearer’s personality.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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