For eighty-five years, Louis Erard has been determined to preserve Switzerland’s watchmaking heritage. This new Heritage model shows how successful they’ve been.
When Louis Erard and André Perret founded Louis Erard in 1929, they had a dream. They wanted to show the world that Switzerland’s heritage of fine craftsmanship and watchmaking expertise was still obtainable at an affordable price. Over the years, they never waivered from their initial concept of Haute Horlogerie, continuing to manufacture a highly prized collection of technically innovative and classically styled mechanical watches.
The new Louis Erard 69101AA05.BMA19 Men’s Heritage watch provides convincing proof that the company’s ongoing quest to preserve the Swiss watchmaking heritage has been an unqualified success. The clean, classic lines of the 39.5 mm Heritage are faithful to an era when quality craftsmanship was king. This is the type of watch that discriminating businessmen and sportsmen wore during the 60’s and 70’s.
This well-tailored watch features a simple three-hand configuration with a precisely etched minute scale circumscribed around the edge of a beautiful deep blue dial with contrasting Roman numbers. Luminous silver baton hands and a convenient date window between 4 and 5 o’clock complete the well designed display.
The 69101AA05.BMA19 Men’s Heritage is powered by a dependable, 25 jewel, Swiss-made ETA 2824 automatic movement with a 38-42 hour power reserve. The brushed and polished stainless steel case is water resistant to 165 feet and includes a 8 mm exhibition port on the caseback that provides a glimpse of the movement’s oscillating balance wheel. An anti-reflective, scratch resistant sapphire crystal protects the classically correct dial. To complete the classic look, the handsome Men’s Heritage has been equipped with a beautiful stainless steel bracelet with a convenient push button fold-over safety clasp.
Louis Erard 69101AA05.BMA19 Men’s Heritage Automatic Watch
- Swiss made timepiece
- Swiss Automatic self-winding movement, 25 jewels
- Round stainless steel case, diameter 39.5 mm, thickness 11 mm, exhibition caseback
- Blue stainless steel dial, luminous hands and hour markers, date window
- Stationary, stainless steel bezel
- Anti-reflective sapphire crystal
- Silver stainless steel band, width 19.5 mm, push button deployment clasp buckle
- Water resistant to 165 feet
- 2-year manufacturer’s warranty
This inspired design is one of the reasons why Louis Erard watches continue to be prized by watch aficionados and even other watchmakers. If you’ve been wondering where you can still find watchmaking expertise and flawless quality at an affordable price, the Men’s Heritage is exactly what you’re looking for. To put one of these classically correct creations on your own wrist, contact your authorized Louis Erard dealer immediately before supplies are gone.
Gevril Group US Agent for Louis Erard Watches
Gevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.
Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.
Please subscribe to the Gevril Group newsletter and blog digest.