The New Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph


by John Sealander  

This superb Louis Erard three-register chronograph is a celebration of Switzerland’s watchmaking heritage.

Louis Erard WatchesWhen Louis Erard and André Perret founded Louis Erard in 1929, they were determined to continue the Swiss tradition of crafting innovative, high quality mechanical timepieces. They also wanted to do something nobody had done before: offer Swiss made quality and interesting complications at an affordable price.

Their success at turning this dream into a reality has made Louis Erard timepieces a favorite of discriminating watch aficionados and even other watchmakers. These people know that Louis Erard’s technically innovative, classically styled, all mechanical watches are an exceptional value.

The new Louis Erard Héritage Chronograph introduced at Baselworld 2014 provides an excellent example of why this small Swiss watchmaker is so highly regarded. This sophisticated three-register chronograph offers authentic vintage styling in a larger 42 mm size preferred by today’s watch fans. A beautiful silver-toned dial incorporates well-placed 30-minute and 12-hour totalizers, along with a continuous small seconds display at 9 o’clock. These beautiful, blue sub-dials provide the perfect contrast to the silver dial with its precisely engraved minute scale on the beveled chapter ring. There is also a large day/date display at 3 o’clock.

Louis Erard 78 104 AA11 Héritage Chronograph
Louis Erard  78 104 AA11 Héritage Chronograph
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The Héritage 78 104 AA 11 is powered by a precision automatic Valjoux 7750 chronograph movement and protected by a massive stainless steel case that is water resistant to 165 feet. The chronograph is equipped with an anti-reflective, scratch resistant sapphire crystal and has an exhibition back so you can view the intricate movement at work. Breaking with tradition, Louis Erard has fitted this traditionally styled chronograph with a modern black fabric strap with contrasting white top stitching that is secured by a convenient folding deployment clasp.

Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph

Key Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7750 calibre movement
  • Round stainless steel case, diameter 42 mm
  • Silver-toned dial with exhibition caseback
  • Date window at 3 o’clock and 3 blue chronograph counters
  • Anti-reflective sapphire crystal
  • Black fabric strap with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

The craftsmanship and attention to detail on this fine, all-mechanical timepiece is simply amazing. The new Louis Erard Héritage 78 104 AA 11 is the perfect way to experience the joy of wearing a fine vintage timepiece without any of the expensive repair and maintenance issues. Only you need to know that you’re wearing a brand new watch designed to provide a lifetime of reliable service. If you’re ready to celebrate Switzerland’s watchmaking heritage with a fine mechanical timepiece, contact an authorized Louis Erard dealer today and reserve your own Héritage 78 104 AA 11 chronograph while they’re still available.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Louis Erard 69101AA05.BMA19 Men’s Heritage Automatic Watch


by John Sealander  

For eighty-five years, Louis Erard has been determined to preserve Switzerland’s watchmaking heritage. This new Heritage model shows how successful they’ve been.

Louis Erard WatchesWhen Louis Erard and André Perret founded Louis Erard in 1929, they had a dream. They wanted to show the world that Switzerland’s heritage of fine craftsmanship and watchmaking expertise was still obtainable at an affordable price. Over the years, they never waivered from their initial concept of Haute Horlogerie, continuing to manufacture a highly prized collection of technically innovative and classically styled mechanical watches.

Buy Louis Erard 69101AA05.BMA19 Heritage WatchThe new Louis Erard 69101AA05.BMA19 Men’s Heritage watch provides convincing proof that the company’s ongoing quest to preserve the Swiss watchmaking heritage has been an unqualified success. The clean, classic lines of the 39.5 mm Heritage are faithful to an era when quality craftsmanship was king. This is the type of watch that discriminating businessmen and sportsmen wore during the 60’s and 70’s.

This well-tailored watch features a simple three-hand configuration with a precisely etched minute scale circumscribed around the edge of a beautiful deep blue dial with contrasting Roman numbers. Luminous silver baton hands and a convenient date window between 4 and 5 o’clock complete the well designed display.

The 69101AA05.BMA19 Men’s Heritage is powered by a dependable, 25 jewel, Swiss-made ETA 2824 automatic movement with a 38-42 hour power reserve. The brushed and polished stainless steel case is water resistant to 165 feet and includes a 8 mm exhibition port on the caseback that provides a glimpse of the movement’s oscillating balance wheel. An anti-reflective, scratch resistant sapphire crystal protects the classically correct dial. To complete the classic look, the handsome Men’s Heritage has been equipped with a beautiful stainless steel bracelet with a convenient push button fold-over safety clasp.

Louis Erard 69101AA05.BMA19 Men’s Heritage Automatic Watch

Buy Louis Erard 69101AA05.BMA19 Heritage WatchKey features:

  • Swiss made timepiece
  • Swiss Automatic self-winding movement, 25 jewels
  • Round stainless steel case, diameter 39.5 mm, thickness 11 mm, exhibition caseback
  • Blue stainless steel dial, luminous hands and hour markers, date window
  • Stationary, stainless steel bezel
  • Anti-reflective sapphire crystal
  • Silver stainless steel band, width 19.5 mm, push button deployment clasp buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

This inspired design is one of the reasons why Louis Erard watches continue to be prized by watch aficionados and even other watchmakers. If you’ve been wondering where you can still find watchmaking expertise and flawless quality at an affordable price, the Men’s Heritage is exactly what you’re looking for. To put one of these classically correct creations on your own wrist, contact your authorized Louis Erard dealer immediately before supplies are gone.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard Mens 67258AA01.BDC21 Héritage Silver Dial Large Day Watch

by Boris Pjanic  

Louis Erard WatchesLouis Erard Mens 67258AA01.BDC21 Heritage Silver Dial WatchOne of the most useful complications in watchmaking is the day and date. How many times in your life have you caught yourself wondering what day it was? I know it has happened to me many times, and that is reason enough to acquire a timepiece with a day-date complication. Next time you look at the date on your watch and ask yourself what day of the week it is, consider this watch with the day prominently displayed.

Louis Erard has created a watch which has an elegant and classic look, while inside of the polished 40 mm steel case an automatic movement keeps the watch alive, as long as you’re wearing it on your wrist. Obviously, the day complication will always be accurate, but you will need to adjust the date in every month that has fewer than 31 days. As the crown allows for separate day setting, this is a quick and easy operation. Only in a perpetual calendar watch would you not need to adjust the date. However, a perpetual calendar is a rather complicated complication. Only small number of such watches are made by the world’s most expert watchmakers.

This timepiece comes in different variations, such as silver, bronze or black dial. The silver and black dials come with stick or roman markers. While the stick markers have a timeless look, the roman markers exude a beautiful elegance which few watches possess. The bronze dial sticks out and presents a more feminine appearance which is probably the reason why it features a steel bracelet as opposed to the leather straps on the other versions.

Louis Erard Mens 67258AA01.BDC21 Héritage Silver Dial Large Day Watch

List Price: $1,075

Key features:

  • Swiss automatic movement
  • Stainless steel case, diameter 40.5 mm, thickness 10 mm
  • Stationary stainless steel bezel
  • Round silver dial with roman numeral indices
  • Large day and date functions
  • Anti-reflective sapphire crystal
  • Brown leather strap with deployment buckle, width 20 mm
  • Water resistant up to 165 feet
  • 2-Year warranty

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Louis Erard Mens 78269AA03.BDC36 Héritage Orange Accents Gray Dial Chronograph Watch

by Boris Pjanic  

Louis Erard WatchesLouis Erard Mens 78269AA03.BDC36 Héritage Orange Accents Gray Dial Chronograph WatchI remember Louis Erard as one of the classic mechanical Swiss watch manufacturers. Many years ago, I set my eye on a particular Louis Erard timepiece, and although I never acquired it, I have this watch on my mind should I come across it again.

The new Louis Erard Héritage Chronograph combines classic and elegant watch design with fine mechanical refinement. The beautiful movement can be viewed through the see-through caseback. Inside of this Chronograph is a highly reliable Valjoux 7750 Swiss automatic movement ticking away, which is considered to be the workhorse of Swiss watchmaking, especially for chronographs.

This timepiece possesses a 40mm case without the crown. The dial shows the day and date, which I find a very useful function. In addition, there are three gauges. The gauge at 12 o’clock shows the passing minutes of the chronograph while the gauge at 6 o’clock shows the passing hours of the chronograph. The lug width is 21 mm, a bit larger than usual as most 40mm timepieces have a lug width of 20 mm. The case thickness of this chronograph is 13.5 mm.

The orange skeleton hands and numbered indices give the watch a flair of Hermes, an indescribable elegance similar to the orange color which Hermes uses on its boxes and bags. This orange accent represents an elegant contrast to the grey dial and increases legibility.

Louis Erard Mens 78269AA03.BDC36 Héritage Orange Accents Gray Dial Chronograph Watch

List Price: $2,475

Buy Louis Erard Men's 78269AA03.BDC36 Héritage Orange Accents Gray Dial Chronograph WatchKey features:

  • Valjoux 7750 Swiss automatic movement with chronograph function, day and date
  • Stainless steel case with exhibition caseback, diameter 40.5 mm, thickness 13.5 mm
  • Stationary stainless steel bezel
  • Gray dial with rose gold tone Arabic numerals and second sub-dial
  • Anti-reflective sapphire crystal
  • Gray leather band with deployment buckle, width 20 mm
  • Water resistant up to 165 feet
  • 2-Year warranty

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact us, by email or at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.