Re-Introducing Eterna 1948

by John Sealander  

In 1948, Eterna revolutionized the automatic watch with five ball bearings. In 2012, Eterna reminded the world that some things are eternal.

Eterna WatchesIn 1948, Eterna took a major step forward in self-winding watch technology when it developed the revolutionary Eterna-matic automatic movement. Using five strategically placed ball bearings; they significantly reduced friction and resistance on the oscillating weight that wound the mainspring. This reduced the wear and tear on internal parts, increasing the watch’s accuracy and increasing its useful life. Within months, the new watch became an instant hit and set new sales records for the company. The 1948, with its revolutionary mechanism, became so popular that Eterna adopted the image of five ball bearings as its corporate logo.

The clean looks and superb performance of the original Eterna 1948 timepiece never really went out of style. In fact, the Eterna-matic self-winding movement that the 1948 was based on remained in continuous production until 1998. It should come as no surprise that Eterna has decided to re-release this iconic timepiece. To this day, the 1948 remains one of the most significant timepieces in horological history.

Eterna 1948 – 2950.41.11.1175 Eterna 1948 – 2950.41.41.1175
Eterna 1948 - 2950.41.11.1175 Eterna 1948 - 2950.41.41.1175
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The new 1948 remains faithful to the original design. The watch features a precision, 25 jewel Swiss made ETA 2824-2 mechanical movement fitted with a ball-bearing rotor similar to the original Eterna-matic design. Like its predecessor, the 1948 revival features the same elegant curved and facetted lugs that give the watch its classic appearance. In deference to popular taste, the 1948 now features a transparent sapphire porthole on the case back, revealing the intricate mechanical movement inside.

Today’s larger 44mm timepiece is available with a choice of a silver-toned or black sunray dial with rhodium plated baton indices. The watch is equipped with a scratch resistant sapphire crystal and is water resistant to 165 feet. The new 1948 retains the signature Eterna crown and is equipped with an elegant black alligator strap.

Eterna Watch Company is widely recognized as one of a small handful of companies that never abandoned the mechanical movement. For more than 150 years the company has been combining traditional craftsmanship with technical innovation to create unexpected solutions to watchmaking challenges. If you weren’t around to welcome the 1948 the first time it was introduced, don’t miss this unique opportunity to celebrate one to the true milestones of the watchmaker’s art. To obtain your own Eterna 1948, contact an Eterna dealer today.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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ShopHQ October 10th Luxury Brand Event


by John Sealander  

Make Plans Now to Spend Some Time Enjoying a Luxurious
Evening With ShopHQ on Wednesday, October 10th

How many times have you wished there was a beautiful luxury timepiece on your wrist? Well, there’s no need to wait any longer to make that wish come true. Starting at 8pm Eastern time (5pm Pacific) on Wednesday, October 10th, both on TV and streaming online, the popular ShopHQ shopping channel will be featuring some of the world’s most popular luxury timepieces at prices that will be almost impossible to resist.

ShopHQ’s resident watch expert Daniel Green and Gevril Group’s Steven Jay will co-host this special luxury timepiece event. This will be your chance to obtain fabulous luxury watches by famous manufacturers.

ShopHQ Host Daniel Green Gevril Group’s Steven Jay
Daniel Green Steven Jay

This special luxury event is a unique opportunity to find the watch of your dreams. Almost every time that a product of this quality is featured on the popular ShopHQ program, it sells out very quickly. Quantities of these top-of-the-line timepieces are strictly limited, so you’ll want to be among first callers to take advantage of the amazing deals that The Gevril Group’s own Steven Jay will be presenting during this exclusive luxury event.

Would you like to own an exclusive Meccaniche Veloci Men’s Quattro Valvole Automatic? How about an elegant Ferragamo Gancino Sport or an Eterna Kontiki? You’ll even have an opportunity to purchase a rare Fortis Official Cosmonauts Chronograph. All these fabulous luxury timepieces and many more will be available at special event prices only during the October 10th ShopHQ show, so make plans now to tune-in and take advantage of some amazing deals.

Fortis Official Cosmonauts Chronograph Ferragamo Gancino Sport
Fortis Official Cosmonauts Chronograph 630.10.92 M Ferragamo Gancino Sport F66LCQ5R44 S117
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Eterna Kontiki Meccaniche Veloci Quattro Valvole
Eterna Kontiki 1210.69.43.1183 Meccaniche Veloci Quattro Valvole W123K140378017
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Remember that the show begins at 8pm Eastern time (5pm Pacific) on Wednesday, October 10th. This is an event that any watch aficionado won’t want to miss! Put this special event on your calendar now and make plans to tune-in on October 10th . As viewers of previous ShopHQ events already know, when Daniel Green and Steven Jay start talking about watches, you’re going to want to join the conversation.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Introducing The Eterna Tangaroa

by John Sealander  

An Adventure In Design and Worthy Successor to the Fabled Kon-Tiki

Eterna WatchesEver since Thor Heyerdahl’s epic 1947 adventure across the Pacific in his primitive balsa wood Kon-Tiki raft, there has been an enduring bond between Eterna and the South Pacific. Heyerdahl wore an Eterna watch during his journey. Thor Heyerdahl chose Eterna watches for himself and his crew because he believed they were the only watch company that had mastered the art of making a watch case watertight. In 1958, Eterna paid tribute to this historic journey by introducing the iconic Eternamatic Kon-Tiki model.

Now, Eterna has introduced another iconic timepiece celebrating a famous South Pacific voyage: The Eterna Tangaroa. Tangaroa watches celebrate the 2006 voyage of the raft Tangaroa that followed on the heels of the Kon-Tiki’s fabled South Pacific adventure.

Eterna Tangaroa Classic Three-Hand Watch Eterna Tangaroa Moon-Phase Chronograph
Eterna Tangaroa Classic Three-Hand 2948.41.41.1261 Eterna Tangaroa Moon-Phase Chronograph 2949.41.16.0277
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In some ways, the Tangaroa’s adventure across the Pacific was even more demanding than that of it’s predecessor, the Kon-Tiki. The same can be said for the watch that bears the Tangaroa name. With its many innovations and superlative craftsmanship, the Eterna Tangaroa is already destined to be a full-fledged classic.

For starters, the Tangaroa features an entirely new type of case. Conceived by an architect, based on his drawings of intersecting circles, the 42 mm Tangaroa case does not have a single linear or flat surface. The fluid, flowing lines of this remarkable case contribute to the watch’s classic, almost timeless appearance.

The impressive new Tangaroa is currently available in two configurations: a classic three-hand model, and a more elaborate moon-phase chronograph. Both models feature the Tangaroa’s trademark curved stainless steel case with a scratch resistant sapphire crystal and caseback. This durable case is water resistant to 165 feet.

The three-hand model is powered by a Sellita SW 200-1 automatic movement with a 38-hour power reserve, and come equipped with a luxurious, topstitched black leather strap. The chronograph is powered by a Valjoux 7751 movement with a 48-hour power reserve, and is equipped with an integrated stainless steel bracelet. Both timepieces, designed by Elliott Littman, share Eterna’s heritage of superlative craftsmanship and innovation. If you’ve got an appreciation for good design and a taste for adventure, you’ve going to love the Eterna Tangaroa. To put one of these fine timepieces on your own wrist, contact an authorized Eterna dealer today and reserve your favorite Tangaroa model immediately.

Eterna Watches Distributed Exclusively by Gevril Group in the US

Gevril GroupGevril Group is the sole US agent for Eterna Watches. Contact us by email or call 845-425-9882.

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Eterna Appoints Patrick Kury, Developer of the Spherodrive, as Acting Chief Executive Officer


by John Sealander  

Patrick Kury, New Acting CEO of Eterna and Porsche Design TimepiecesIn Grenchen, Switzerland, watchmakers Eterna and Porsche Design announced the appointment of Patrick Kury as their acting CEO, effective right away.

Patrick has literally spent a lifetime preparing for his new role. He grew up in a family of watchmakers. When he told his parents that he wanted to go to watchmaking school, his father was somewhat concerned, for he knew that the watch industry was full of risks. However, Patrick persevered and learned his chosen trade well.

Eterna SpherodrivePatrick’s first watchmaking position was at the Omega service center in Biel, Switzerland, where he repaired and rebuilt Omega calibers, chronographs and pocket watches.

The intimate knowledge of watch construction acquired by Patrick at Omega served him well, because when he joined Eterna, he was instrumental in the development of the revolutionary Eterna Spherodrive. This groundbreaking new mainspring barrel uses ceramic ball bearings to virtually eliminate friction, greatly extending the reliability and long-term accuracy of the watch.

Eterna WatchesPatrick has served as Eterna’s Chief Technology Officer since 2005 and has been serving as the company’s Deputy Executive Director since 2008. Patrick holds many patents for watch design, including one that Eterna is currently developing that will produce a constant power force on a watch’s gear train. This innovation will allow Eterna’s precision mechanical timepieces to maintain even great accuracy and reliability.

Calibre Eterna 3030 Movement Calibre Eterna 3501 Movement Calibre Eterna 3510 Movement
Calibre Calibre Calibre


Patrick Kury’s lifelong fascination with watches, not only as practical tools to measure time, but also as instruments of artistic beauty and historical significance that can evoke strong emotions, make him the ideal person to take Eterna and Porsche Design Timepieces into the future.

Eterna Mens 1942.41.62.1177
Pulsometer Limited Edition 1942
Eterna Mens 1210.69.4.1183
Kontiki Rose Gold Anniversary Watch
Eterna Womens 2410.48.67.0264
Contessa Two-Hands Watch
Eterna Mens 1942.41.62.1177 Pulsometer Limited Edition 1942 Watch Eterna Mens 1210.69.4.1183 Kontiki Rose Gold Anniversary Watch

Eterna Womens 2410.48.67.0264 Contessa Two-Hands Watch


Eterna is one of a small handful of watch manufacturers who still believe it is possible, through the use of innovation and new materials, to improve on the traditional craft of watchmaking. The Eterna Spherodrive was the first genuine innovation in mechanical watchmaking in 40 years. With Patrick Kury at the helm, Eterna is confident that the company will continue to maintain its leadership position in the watch industry and set new standards for horological excellence in the years to come.

Eterna Mens 7720.41.13.1229
Madison Eight-Days with Spherodrive
Eterna Mens 8340.41.41.1186
Soleure Moonphase Chronograph
Eterna Mens 7710.69.10.1178
Madison Rose Gold Limited Edition
Eterna Mens 1942.41.62.1177 Pulsometer Limited Edition 1942 Watch Eterna Mens 8340.41.41.1186 Soleure Moonphase Chronograph Watch

Eterna Men's 7710.69.10.1178 Madison Rose Gold Limited Edition Watch


About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Gevril Group Sees Exciting New Opportunities for Eterna Brand


by John Sealander  

For Immediate Release

Eterna Watches. Nothing by Watchmaking. Since 1856.Samuel Friedman, owner and president of Gevril Group, sees new opportunities for their Eterna brand after its recent acquisition by International Volant Limited, a wholly owned subsidiary of China Haidian Holdings.

According to Mr. Friedman, this acquisition will allow Eterna to grow and pursue new markets around the world, while still retaining the autonomy that has made the brand one of the watch industry’s technological leaders.

Calibre Eterna 3510 MovementEterna is one of a small handful of watch manufacturers that still design and produce their own watch movements. Without Eterna, there wouldn’t be an ETA movement in the vast majority of today’s fine mechanical watches.

ETA was originally a division of Eterna that manufactured Ebauche mechanisms for other watch companies. When ETA became an independent company, it took with it a treasure trove of technological innovations developed by Eterna.

It is this technological and manufacturing expertise that China Haidian Holdings was looking for when it purchased Eterna AG. There are currently only four watch brands in China that have achieved international recognition and China Haidian Holdings owns two of them: Ebohr and Rossini.

The Eterna acquisition is a win-win for everyone. The new parent company gets access to over 150 years of Eterna technological expertise, while Eterna gets access to new and better manufacturing methods, along with an opportunity to market their products to a much wider audience.

Eterna SpherodriveEterna continues to be one of very few companies in the world that still produces their own movements. This ongoing commitment to building the finest quality mechanical watches has resulted in the first genuine innovations in movement design in decades.

Eterna’s groundbreaking Calibre 2505 and Calibre 3510 movements were designed entirely in-house and feature the company’s revolutionary new Spherodrive. The Spherodrive is an entirely new type of mainspring barrel that uses ceramic ball bearings to virtually eliminate friction, greatly extending the reliability and long-term accuracy of the watch.

In the future, Eterna will continue to set new standards for mechanical excellence. Happily, as a result of the company’s recent acquisition, a lot more people will be able to enjoy the pleasure of wearing an Eterna watch.

Gevril Group US Agent for Eterna Watches

Gevril GroupGevril Group is the US agent for Eterna Watches. You can email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog summary.

Eterna Watches Fully Acquired by Chinese Holding Company Group

Joint Press Release

F.A. Porsche Beteiligungen GmbH
International Volant Limited

Eterna Watches. Nothing by Watchmaking. Since 1856.Today, International Volant Limited, a wholly-owned subsidiary of China Haidian, has acquired all shares in ETERNA AG Uhrenfabrik, Grenchen from F.A. Porsche Beteiligungen GmbH.

ETERNA AG is a premium manufacturer of watches, components of watches, clockwork, electronic precision time measuring devices and its components. Oliver Porsche, managing director of F.A. Porsche Beteiligungen GmbH, says that he is very confident that the new owner will continue the determined path ETERNA AG has begun to follow and will further strengthen ETERNA AG’s position as one of the premium manufacturers of watches.

Mr. Hon Kwok Lung, Chairman of the buyer, International Volant Limited, stated that this acquisition is an important step in the strategy of China Haidian to continue its sustainable development in Mainland China and overseas. We believe that mechanical watch movements will more and more become a limiting factor in the watch industry. Therefore, ETERNA AG, being able to manufacture its own mechanical watch movements, is a key addition to the group’s portfolio.

The parties agreed to keep the details of the transaction strictly confidential.

Gevril Group US Agent for Eterna Watches

Gevril GroupGevril Group is the US agent for Eterna Watches. You can email us or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog summary.



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