With many exciting brands in one location, Couture’s Chambertin 2 Ballroom was the place to learn about emerging watch trends.
The annual Couture Show at the luxurious Wynn Hotel in Las Vegas is the most important event of the year for jewelers and luxury goods retailers. It is here that American luxury retailers discover the new and trend-setting items that their customers will be demanding in the year ahead.
At this year’s show, buyers got a chance to get to know some fantastic brands that may be new to North American customers, but are already popular in Europe. Gio Monaco, Jowissa, Viceroy, Gattinoni, and Catorex watches got a lot of attention at Couture 2013, and with the positive buzz they received, these European favorites are destined to become equally popular with fashion-forward American customers.
Giuseppe and Michele Ascione’s Italian flair made a big impression on Couture visitors. Their Gio Monaco brand combines Michele’s engineering expertise with his late brother’s artistic flair to produce some of the most stylistically original watches in recent history. The popular Gio Monaco Hypnos and 101 Collections both received rave reviews from the Couture crowds.
Everyone seemed to love Viceroy’s vibrant Spanish inspired styling. A wide range of celebrities, including Antonio Banderas and Shakira, already wear these popular, sporty watches. After the reception this Spanish brand received from buyers at Couture 2013, it’s a safe bet that they’re going to be appearing on a lot more fashionable wrists in the year ahead.
The ethereal beauty of famed Italian designer Fernanda Gattinoni’s timepieces definitely created a lot of buzz at Couture 2013. There is simply nothing comparable to Gattinoni’s spectacular Planetarium Collection. Each of these beautiful watches was inspired by Leonardo da Vinci’s drawings and use stylized images of stars, galaxies, planets and asteroids as metaphors for time. Many industry experts consider Gattinoni’s unique mixture of femininity and androgyny to be the hallmark of today’s “new luxury.”
Jowissa was another popular discovery at the Couture show. Although this company, based in Bettlach, Switzerland, has been making fabulously fashionable timepieces since 1951, it has only recently been discovered by American watch aficionados. European fashionistas describe Jowissa watches as fine jewelry you can wear on your wrist and it’s easy to see why. Many designs feature multi-faceted pyramid cut, tempered mineral glass crystals that glitter like diamonds from every angle. These wrist-worn jewels are the perfect accessories for both dressy and casual situations.
Swiss watchmaker Catorex has been widely recognized for bringing back the pocket watch, with a variety of innovative new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family owned company since its foundation in 1858, and Couture 2013 provided buyers with a great opportunity to re-discover the pocket watch themselves with a variety of great collections on display from the traditional to the Avant-garde.
Gevril Group currently represents all of these popular European brands, and Gevril Group founder Samuel Friedmann was very pleased at the reception they received at Couture 2013. “There is just no substitute for seeing, touching, and admiring a fine timepiece in person,” says Friedmann. “People were amazed at how many fine brands we offer, and a lot of these brands are going to be appearing on people’s wrists in the year ahead.”
About Gevril Group
Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.