JOWISSA J1.040.XL Safira 24 Watch

by Meehna Goldsmith

JOWISSA, founded by certified watchmaker Josef Wyss, is an independent company with over a half century of heritage. It was established with the philosophy to produce quality watches for women that were fashionable yet also affordable, although recently they have expanded into the men’s market too.

Unlike brands under the umbrella of big conglomerates, JOWISSA, still a family run business, has the freedom to let their imaginations flow and that’s why their watches are so distinctive. From traditional to daring and whimsical, there is always a nice surprise from JOWISSA. The JOWISSA J1.040.XL Safira 24 is a woman’s timepiece that straddles the line between traditional and modern in a beautiful blending of elements.

JOWISSA J1.040.XL Safira 24

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The JOWISSA J1.040.XL Safira 24 uses monochromatic tones to great effect. Though simple in design the white dial gives off a very modernist look. Round silver hour indexes frame the white lumed hands outlined in black, while a convenient date aperture framed in silver features a black date numeral on a white background to match the color scheme. A white center seconds hand ticks off the seconds. Balancing out the black and white theme, the JOWISSA brand name, situated at 12 o’clock, and the Swiss Made indication, at 6 o’clock, are colored black.

JOWISSA is known for using fashion forward materials such as Swarovski crystals, ceramic and sapphire. The JOWISSA J1.040.XL Safira 24 uses sapphire to great effect, giving the watch particular poise and avant-garde elegance. Composed of faceted sapphire, the bezel adds dimension and an architectural aesthetic to the timepiece. The genuine patent leather calfskin band with stainless steel buckle rounds out the aesthetic, keeping the design clean and consistent. This is a watch that can be worn in a casual or more formal environment and fit right in.