New Gevril Watches Showcasing April 13 on Evine Live


by John Sealander  

Don’t miss this opportunity to get a new Gevril Tribeca or Avenue of Americas Sport at an amazing price.

Gevril WatchesMark your calendars now! Whenever Gevril offers some of their most popular timepieces on Evine (formerly ShopHQ), they don’t last long. On April 13, this highly anticipated Evine event, hosted by Steven Jay, will feature two of Gevril’s most popular new timepieces, the Tribeca and Avenue of Americas Sport.

Steven JayYou can join the fun on the Evine TV channel or watch the event streaming live online. Either way, this is the best chance you’ll have this year to get an unbelievable deal on some of Gevril’s most desirable luxury timepieces and see them close up.

The last time Gevril timepieces were featured on Evine, they sold out quickly. You’ll definitely want to be among the first callers to take advantage of the amazing Tribeca and Avenue of Americas Sport timepieces that Steven Jay will be offering on the show.

Gevril Tribeca

The impressive new Tribeca Chronograph, based on a famous triple register design from the 60’s and 70’s, features a 51 jewel automatic movement that pairs a high quality ETA 2824 movement with a Dubois & Dépraz 2020 chronograph module. This limited edition chronograph is ready to time virtually any event with a free running small seconds display along with 30-minute and twelve hour totalizers. There is a convenient tachymeter scale engraved on the bezel and two conveniently placed screw down pushers to control the timing functions.

Gevril A2109 Tribeca Gevril A2112 Tribeca
Gevril A2109 Tribeca Gevril A2112 Tribeca
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Gevril A2114 Tribeca Gevril A2115 Tribeca
Gevril A2114 Tribeca Gevril A2115 Tribeca
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Gevril Avenue of Americas Sport

The popular new Avenue of Americas Sport is the latest addition to Gevril’s signature timepiece line. Until now, the Avenue of Americas has primarily been worn as a dress watch. The new Sport Collection gives the classic rectangular case a more casual appearance with broad arrow shaped hands and a unique circular date display that designates the date using a small two-pronged fork at 4 o’clock secured with a hexagonal screw. The IP black or gunmetal stainless steel case and bright red sweep second hand further enhance the sporty appearance of this versatile limited edition timepiece.

Gevril 5050 Avenue of Americas Sport Gevril 5051 Avenue of Americas Sport
Gevril 5050 Avenue of Americas Sport Gevril 5051 Avenue of Americas Sport
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Tune in to Evine on Monday April 13

Watch Evine Live OnlineDon’t miss this exclusive Gevril event, airing on Evine Monday evening, April 13 starting 8pm EST (5pm PST), both on TV and streaming live online. Steven Jay will have a great selection of Tribeca and Avenue of Americas Sport watches available, but due to the popularity of these models, they are expected to sell fast.

If you’d like to see a Gevril Tribeca or Avenue of Americas Sport on your wrist this Spring, please make time to join Steven Jay on April 13.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Avenue of Americas Sport Watch Collection

Gevril Avenue of Americas Sport Watch Collection - 5050


by Adrian Herscovici  

A New Sport Version of a Gevril Classic

Gevril WatchesMost people with an eye for fine watches are familiar with Gevril’s Avenue of Americas collection, the jewel in the brand’s crown since 2001. Like other Gevril collections, these watches are named after a famous New York landmark, in this case a prominent lower Manhattan thoroughfare called Avenue of the Americas, also known as Sixth Avenue.

Until now the Avenue of Americas lineup consisted primarily of highly refined dress watches. This year, however, Gevril is adding a slightly more casual version with the introduction of the men’s Avenue of Americas Sport. Even at a distance the overall look of the watch remains unmistakable, with a rectangular curved case measuring 44 x 34 mm, large scripted numerals and art deco style.

Gevril 5050 Avenue of Americas Sport
Gevril 5050 Avenue of Americas Sport
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Two variations comprise the Avenue of Americas Sport collection, each a limited edition release of 500 pieces worldwide. The first has an IP black stainless steel case; the second has an IP “gun metal” stainless steel case.

The big difference in the appearance of the Avenue of Americas Sport versus other Avenue of Americas watches is the design of the dial. Unlike previous editions that have numeral markers at every hour, the Sport model has numerals only at 12 and 6 o’clock. The remaining hour markers are represented by luminous white bars, proportional to the numerals and stemming from the dial’s circular core. An open date wheel, exposed in four sections, is the focal point. The current date is marked at 4 o’clock by a small two-prong fork affixed by way of a hexagonal screw, one of four such screws connecting the center plate above the date wheel. At the center of this plate is an engraved pattern featuring a circular web, which complements the engraved concentric ring pattern on the outer part of the dial.

Gevril 5051 Avenue of Americas Sport
Gevril 5051 Avenue of Americas Sport
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The hour and minute hands are also much sportier, with wide skeletonized bodies and large luminous triangular tips that are easy to read, day or night. A red sweeping seconds hand adds a burst of color on the otherwise tonal palette.

The introduction of the Sport collection means there is now an alternative within the Avenue of Americas lineup for those who want to own a less formal version of this classic timepiece. The look is quintessential Avenue of Americas, including familiar components such as the padded leather calfskin strap with tang buckle, anti-reflective sapphire crystal and Swiss made automatic movement visible through an exhibition caseback. But the dial design completely changes its personality and adds to its versatility, making it a watch that many collectors will appreciate and want to own. Contact your local authorized Gevril dealer to inquire about availability.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Avenue of Americas Men’s Watch Collection

Gevril Avenue of Americas Watch Collection- 5100


by John Sealander  

This American classic is the culmination of over 265 years of Swiss watchmaking expertise.

Gevril WatchesGevril Avenue of Americas timepieces have been the brand’s flagship model ever since watch industry insider Samuel Friedmann acquired the historic Swiss company in 2001. Based on a case design that was discovered in Gevril’s historical archives, the iconic Avenue of Americas Collection is unmistakable. By combining a classic art deco design with sophisticated refinements like a curved anti-reflective sapphire crystal, a beautiful beveled dial and hand painted applied numbers in a variety of fashion forward colors, the Swiss made Gevril Avenue of Americas has become a modern American classic.

The superbly crafted rectangular 316L surgical stainless steel case houses a precision Swiss-made ETA 2892 automatic movement favored by master watchmakers around the world. This renowned mechanical movement has been designed to last a lifetime with proper care and has been used by famous names like Bulgari, Omega, Girard Perregaux and many others.

Gevril 5002
Avenue of Americas
Gevril 5003
Avenue of Americas
Gevril 5100
Avenue of Americas
Gevril 5002 Avenue of Americas Gevril 5003 Avenue of Americas Gevril 5100 Avenue of Americas
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The Avenue of Americas signature three hand configuration is available with your choice of white. blue, black, silver, or beige dials with rose gold, blue PVD, black, or stainless steel details. Oversized Arabic numerals surround a clearly marked sixty minute scale with the Gevril logo at 12 o’clock and a convenient date window at 6 o’clock.

The 44mm x 34mm Avenue of Americas has an exhibition back so you can easily see the intricate movement at work and is water resistant to 165 feet. A brown, blue, or black padded calfskin strap secured with a traditional tang buckle has been fitted to complement the dial color of each watch. In addition to the popular three-hand configuration, the Avenue of Americas is also available in chronograph, dual time, GMT, Moon phase, ladies, and special limited edition variations. Like all Gevril timepieces, Avenue of Americas watches are backed by a two-year manufacturer warranty.

This distinctive retro-inspired design isn’t for everybody, but discriminating watch aficionados will appreciate the Avenue of Americas masterful blend of old and new. If quality, old world craftsmanship, and classic good looks appeal to you, you’ll definitely want one of these American classics on your wrist. Since each Avenue of Americas timepiece is produced in very limited numbers, we urge you to contact an authorized Gevril dealer immediately and reserve your own Avenue of Americas timepiece today.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Criminal Minds Jennifer Love Hewitt Wears Gevril

Jennifer Love Hewitt


by Meehna Goldsmith  

Gevril WatchesGoing into its 10th season the police procedural Criminal Minds is getting a fresh face and character with Jennifer Love Hewitt joining the cast alongside Joe Mantegna and Shemar Moore. Starting in October, she will be introduced to audiences playing FBI agent Kate Callahan, whose work has gotten her an invitation to the coveted Behavioral Analysis Unit (BAU). The unit tracks the most dangerous criminal minds, studying them in attempts to stop them from wreaking terror and havoc on the public. These people are referred to as unsubs or “unknown subjects”.

Though one of the younger agents, Hewitt’s character Callahan is wise and savvy from her eight years on the force. She has a background in criminal psychology and works from the heart to make the world a safer place. In her backstory, Callahan has endured a lot of personal loss that makes her not only an ardent patriot but also a nurturing person.

Hewitt started her career out in commercials but vaulted to the public’s attention with her role on the popular television series Party of Five. She later achieved stardom on the screen with the horror film I Know What You Did Last Summer. In addition to acting, Hewitt is also a writer, director and producer. This talented actress even sings. Atlantic Records and Jive Records both have signed her to their labels in the pop genre. Her most successful single thus far was the 1999 release How Do I Deal.

Actors obviously create their characters through behavior but wardrobe, including accessories, also contributes to defining a character. Callahan reveals her more feminine side by the watch she chooses to wear. Around her wrist is the Gevril Avenue of Americas Glamour model 6209NE. It makes not only practical sense for a BAU agent to wear a watch but also makes symbolic sense since time is of the essence in tracking a criminal.

Jennifer with Her Gevril Avenue of Americas Glamour 6209NE
Jennifer with Her Gevril Avenue of Americas Glamour 6209NE Gevril 6209NE Avenue of Americas Glamour
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Hewitt is very enthusiastic about her Gevril. She says, “I love this watch so much! Makes watching time fly more fun.”

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Avenue of Americas Mini Watch Collection


by John Sealander  

Everything you’ve grown to love about the Gevril Avenue of Americas is now available in a smaller size.

Gevril WatchesThe familiar Gevril Avenue of Americas rectangular design has become a modern classic. Based on a historic case design that was discovered in Gevril’s Swiss archives, this signature watch has a distinctive retro look that has been updated with an elegant beveled dial featuring beautiful raised serif numbers.

Gevril Avenue of Americas Mini Watch CollectionMen and women alike have grown to love this luxuriously elegant design, but some women always wished their favorite watch were available in a size more suitable for a tiny wrist. Now it is! Like the original Gevril Avenue of Americas, the Mini Collection is hand crafted by master watchmakers at the company’s manufacturing facilities in Switzerland. These hand crafted timepieces feature top-quality Swiss made quartz movements, surgical grade 316L stainless steel cases, natural mother of pearl dials, and on some models, even full cut genuine Wesselton diamonds.

Gevril 7246NE Avenue of Americas Mini Gevril 7247NL Avenue of Americas Mini
Gevril 7246NE Avenue of Americas Mini Gevril 7247NL Avenue of Americas Mini
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A gracefully curved scratch-resistant sapphire crystal protects the elegant rectangular dial with its intricate guilloché finishing and distinctive deco inspired serif numbers. This classic three-hand configuration is water resistant to 165 feet, has a convenient quick-set date window at 6 o’clock, and has been equipped with a luxurious Alligator textured calfskin band in six available fashion forward colors.

A deluxe edition of the Avenue of Americas Mini is available with a genuine mother of pearl dial, along with a bezel and lugs embedded with up to 131 top Wesselton full cut diamonds. Each of these fine diamonds is precisely calibrated and set using state-of-the-art CNC machines for a uniformity that is unmatched in the industry. These amazing watches blur the boundaries between a fine watch and the finest jewelry.

Gevril 7248RT Avenue of Americas Mini Gevril 7249NL Avenue of Americas Mini
Gevril 7248RT Avenue of Americas Mini Gevril 7249NL Avenue of Americas Mini
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Gevril Avenue of Americas Mini Watch CollectionSince the production of Gevril fine timepieces is strictly limited, only a few select individuals will ever have the opportunity to own a Gevril Avenue of Americas Mini. One of those lucky people could be you, so if you’ve been wishing that the Avenue of Americas were available in a smaller size, the time to act is now. To put one of these classic beauties on your wrist, contact an authorized Gevril dealer immediately.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Avenue of Americas Women’s Super Mini Mother of Pearl Watch Collection


by Meehna Goldsmith  

Gevril WatchesThose who are in the watch business or students of horologic history know that Gevril is a brand with roots dating back to the mid 1700’s. Founder Jacques Gevril and his descendants were quite talented fellows, standing out from other watchmakers of the day. King Ferdinand VI was so impressed with Jacques Gevril that he appointed him Royal Swiss Watchmaker to the Spanish Crown. In fact, Gevril made his first chronometer, a watch that must keep very accurate time to qualify for the designation, in 1743, and a minute repeater, a watch that tells time through acoustics, in 1758. More than just a master of mechanics Gevril also gained a reputation for making fine dials.

As the centuries moved on, the Gevril brand faded… until watch veteran Samuel Friedmann decided he wanted to own it. Looking into the annals of history he discovered Gevril and its combination of traditional foundations that combined potential for modern relevance. He first presented the new incarnation of the Gevril brand in 2001, all of whose collections have been named in deference to New York City, one of the most spectacular places in the world.

Gevril Avenue of Americas Super Mini Watch CollectionThe Avenue of Americas Super Mini Mother-Of-Pearl Collection takes its name from one of the grand streets that runs through New York City. Also referred to as Sixth Avenue, Avenue of the Americas has witnessed the growth of the City with buildings such as Macy’s department store, Rock Center and Radio City Music Hall taking up residence there.

Gevril 8247NE
Avenue of Americas Super Mini
Gevril 8248RE
Avenue of Americas Super Mini
Gevril 8247NE Avenue of Americas Super Mini Gevril 8248RE Avenue of Americas Super Mini
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The Avenue of Americas Super Mini Mother of Pearl collection comes in a delicate 22 mm rectangular case that features a blue or pink-colored mother-of-pearl centerpiece framed by stylized Salvador Dali-esque type hour markers, giving it an avant-garde look. The date window at 6 o’clock blends in seamlessly with the design yet remains at the ready for easy reference. 42 top Wesselton full cut diamonds totaling .45 carats are tastefully embedded on the horizontal sides of the case and lugs, adding just the right amount of sparkle to the Avenue of Americas Super Mini Mother of Pearl to be appropriate in either casual or more formal environments.

Gevril Avenue of Americas Super Mini Watch Collection These two Avenue of Americas blue and pink mother-of-pearl dial models are limited to 500 pieces each and are matched with a corresponding blue or pink calfskin leather band. Reliability is assured with a solid Swiss quality quartz movement.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.



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