Gevril Story

Horology at Its Best

Gevril Group and New Dover GroupGevril and GV2, are handmade and limited edition timepieces, expertly crafted at our factory in Switzerland, for the enjoyment of watch aficionados world over.

Gevril Group and New Dover Group are exclusive distributors in the US, Canadian and Caribbean markets for select European watch brands, including Gevril and GV2. We carry exceptional casual, dressy, and sporty timepieces for men, women, and children at low, mid-range, and luxury price points. Gevril Group’s full-service watch repair department is staffed by master Swiss watchmakers.

The Gevril Story Video


Gevril History

In the historic location of La Chaux-de-Fonds, Switzerland, Gevril is a symbol of tradition in the world of fine Swiss watch making.

From the expert artisans who design our movements, to the most minute detail on our exquisite dials, at Gevril we spare no expense to bring our customers a timepiece that they will be proud to wear today, tomorrow, and infinitely.

In 1758, Jaques Gevril became the first exporter of Swiss timepieces when he was called upon by the King of Spain, Ferdinand VI. Gevril became known for his impeccable craftsmanship and for creating timepieces of unmistakable quality.

During the 1800s, the Gevril family expanded their skill to include enameling as well as creating dials for their watches and clocks.

Today the Gevril name can be found in numerous European museums and history books that attest to the strong influence of Jacques Gevril on watch making history. Jacques Gevril is recognized as an important contributor to the history of Swiss watch making, earning the Gevril name esteemed recognition and prestige until today.

Come see us at work in our 7,000 square foot corporate headquarters situated in the rolling hills northwest of New York City. We look forward to meeting you.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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