Louis Erard 78 225 AA 06 – 1931 Chronograph


by Meehna Goldsmith  

Louis Erard WatchesDating back to 1816, the chronograph is one of the most useful complications in a watch even centuries after its invention. It was first developed by Louis Moinet and applied to astronomical equipment. Five years later it was commercialized by Nicolas Mathieu Rieussec, who designed one for King Louis XVIII in 1821 to time horse racing.

Even though the chronograph is a sporty complication, it can exude class and sophistication. All it takes is the right design to make it a timepiece that works in both casual and business environments. The Louis Erard 78 225 AA 06 chronograph from the 1931 collection hits that sweet spot allowing it to be a versatile player in any situation.

Louis Erard 78 225 AA 06 – 1931 Chronograph
Louis Erard 78 225 AA 06 1931
Click to Enlarge Image

Housed in a 42.5 mm stainless steel case, the Louis Erard 78 225 AA 06 timepiece features a rich chocolate brown dial. Brown dials aren’t commonly used, the default colors being silver, white or black. However, when the right tone of brown is chosen, it makes the watch a real standout—and Louis Erard really got this one right.

The chronograph dials are set against this beautiful brown dial with the 30 minute counter at 12 o’clock, the 12 hour counter at 6 o’clock and the crosshair running seconds at 9 o’clock. The watch’s yellow seconds hand adds nice contrast to the composition.

In the classic layout, the chronograph pushers surround the crown at 2 o’clock and 4 o’clock. In addition to the chronograph function, the Louis Erard 1931 78 225 AA 06 timepiece also provides the convenience of a date aperture at 6 o’clock within the 12 hour subdial. A watch isn’t finished until it’s got a strap, which can make or break the overall look of a watch. Louis Erard chose the right tone with the brown crocodile-pattern leather strap with a steel folding clasp.

All of Louis Erard’s watches are Swiss made and the Louis Erard 78 225 AA 06 employs a mechanical automatic ETA Valjoux 7750 calibre, one of the most reliable movements on the market. Part of the fun of a mechanical movement is seeing the moving parts, and the sapphire exhibition caseback allows this pleasure.

Louis Erard 78 225 AA 06 1931 Watch

Key Features:

  • Swiss made timepiece
  • Swiss mechanical automatic ETA Valijoux 7750 calibre movement
  • Stainless steel case, diameter 42.5 mm, transparent exhibition caseback
  • Brown dial, 12 hour and 30 minute counters at 6 and 12 o’clock, small seconds subdial at 9 o’clock, date window at 6 o’clock
  • Chronograph function
  • Anti-reflective sapphire crystal
  • Brown crocodile-pattern leather strap with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

For a chronograph that will up the game in any environment, the Louis Erard 1931 78 225 AA 06 competes at the highest level. Purchase your Louis Erard timepiece from an authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard 31218 AA 21 – 1931 Moon Phase Watch and Matching Cufflinks


by Meehna Goldsmith  

Louis Erard WatchesThe name Louis Erard might not be immediately recognizable to those not entrenched in the watch world. The brand flies a bit below the radar, but this is a good thing because now you can be let in on a secret not too many people know about. Louis Erard makes great Swiss watches and they have been doing it under their own name since 1931. While the majority of watch houses put resources into quartz movements, Louis Erard made the decision to make house only mechanical movements, putting the mechanics center stage.

Louis Erard 31218 AA 21 – 1931 Moon Phase
Louis Erard 31218 AA 21 1931 Moon Phase
Click to Enlarge Image

The Louis Erard 1931 Men’s Moon Phase watch and cufflinks combination pays homage to our glowing orb in the night sky. In a nice-sized 42 mm stainless steel case, the 1931 Men’s Moon Phase watch features a silver-toned dial with a glorious yellow moon against a starry background at 6 o’clock. While the eye pulls towards the shapely crescents of the moonphase, its design doesn’t overwhelm the composition. Time ticks away on blued hands circling Arabic numerals and dagger hour indexes plus a blued seconds hand with a moon-crescent at its tip.

Louis Erard MK BM AA 02 – 1931 Moon Phase Cufflinks
Louis Erard MK BM AA 02 1931 Moon Phase Cufflinks
Click to Enlarge Image

The Louis Erard 1931 Men’s Moon Phase is more than just its name implies. In addition, the timepiece also incorporates a calendar with a day and month window sitting side by side underneath 12 o’clock and a blued pointer index circling the dial to indicate the date. The black leather strap with folding clasp that complements the silvery dial secures the watch to the wrist. This watch is not only classy and well-designed, it’s also very functional.

True to the Louis Erard philosophy, the 1931 Men’s Moon Phase runs on an automatic ETA 2824 calibre with Dubois Dépraz 9000 complication. The mechanics can be seen on view through the sapphire crystal caseback.

Louis Erard 31218 AA 21 – 1931 Men’s Moon Phase Watch

Key Features:

  • Special edition Swiss made timepiece with matching cufflinks available
  • Swiss ETA 2824 automatic calibre movement, Dubois Dépraz 9000 complication
  • Stainless steel case, diameter 42 mm, transparent caseback
  • Silver toned dial, day and date window at 12 o’clock, moon phases at 6 o’clock
  • Anti-reflective sapphire crystal
  • Black leather strap, steel folding clasp
  • Delivered in special box with seal, wax and vintage stationary
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Putting icing on the cake, the Louis Erard 1931 Men’s Moon Phase watch comes with matching steel cufflinks composed of central moonphases under mineral glass. This special edition duo comes in a beautiful presentation box. Purchase your Louis Erard timepiece from an authorized Louis Erard dealer.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard 78 225 AA 01 – 1931 Vintage Chronograph


by Adrian Herscovici  

A Fitting Salute to 1931

Louis Erard WatchesIn 1931 Louis Erard and his eponymous Swiss company began making watches. Eighty years later the brand introduced its 1931 collection to pay homage to those early days. The 1931 collection includes watches that illustrate much of what was important to the brand then, and now: they balance tradition, sophistication and dependability. The Vintage Chronograph Reference 78 225 AA 01, a limited edition of 500 pieces, is a fine example.

Buy Louis Erard 78225AA01 1931 Vintage Chronograph WatchLouis Erard uses mechanical movements in its watches. The Vintage Chronograph contains the Swiss made ETA Valjoux 7750. For anyone unfamiliar, the 25-jewel Valjoux 7750 is among the most widely used automatic chronograph movements today. It operates by way of a three-cam system (as opposed to a column wheel) and is noted for being reliable and easy to service. In addition to the chronograph function, it features a quick-set day and date.

To get a glimpse of the 7750 in action, simply turn the watch over: the movement, including the customized oscillating weighted rotor with Geneva Stripes decoration, is visible through an exhibition caseback. The caseback also features the watch’s limited edition number (008/500) engraved into the case.

Louis Erard 78225AA01 1931 Vintage Chronograph – Front and Back
Louis Erard 78225AA01 1931 Vintage Chronograph - Front and Back
Click to Enlarge Image

Configuration of the sub-dials is characteristic of the 7750 movement, with 30-minute and 12-hour totalizers at 12 and 6 o’clock respectively, and a running small-seconds sub-dial at 9 o’clock. The day and date apertures appear at 3 o’clock.

The dial itself is balanced, tasteful and well detailed. The use of railroad-track-patterned rings is both visually stimulating and useful in delineating the sub-dials; i.e., the small-seconds track has 60 indexes whereas the indexes of the chronograph sub-dials are spaced wider apart to record minute and hour increments; the dial’s outer track measures passing minutes and chronograph seconds. Serifed Arabic numerals, blue hands and arrowheads add strong vintage appeal.

A few modern attributes indicate that this Vintage Chronograph is in fact a contemporary piece. For one, the stainless steel case is 42.5 mm in diameter (vintage watches are typically smaller), and the crystal is sapphire with anti-reflective coating on both sides. Elegances include curved and polished lugs, a polished bezel and crown, and polished caps on the chronograph pushers. The attractive black leather padded strap features cream stitching and a prong buckle.

Louis Erard delivers each of the 500 Vintage Chronograph watches in a special presentation box that includes a seal, sealing wax and vintage stationery.

Louis Erard 78225AA01 1931 Vintage Chronograph Box
Louis Erard 1931 Vintage Chronograph Box
Click to Enlarge Image

What remains in this discussion of the Vintage Chronograph Reference 78 225 AA 01 is its cost, and the good news is that Louis Erard is committed to offering its watches at affordable prices. Even with its value-added refinements and Swiss made automatic movement, the Vintage Chronograph can be had for a lot less than you might think. Contact an authorized dealer today to inquire.

Louis Erard 78 225 AA 01 – 1931 Vintage Chronograph Watch

Buy Louis Erard 78225AA01 1931 Vintage Chronograph WatchKey Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7750 automatic calibre movement, decorated oscillating weight
  • Stainless steel case, diameter 42.5 mm, transparent engraved caseback
  • Silver toned dial, day and date window at 3 o’clock, hour and minute counters at 6 and 12 o’clock, small seconds at 9
  • Chronograph function
  • Anti-reflective sapphire crystal
  • Black leather strap, cream topstiching, pin buckle
  • 500 piece limited edition
  • Delivered in special box with seal, wax and vintage stationary
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard 87221AA01.BDCL52 Men’s 1931 Automatic Retrograde Power Reserve Date Watch


by John Sealander  

The Louis Erard 1931 Collection continues to grow with this impressive new retrograde model.

Louis Erard WatchesBelieve it or not, retrograde* watch functions are not new. Pioneer watchmaker Abraham-Louis Breguet used a retrograde mechanism as early as the eighteenth century. After falling out of favor for a while, these retrograde styles have returned to the spotlight and have become a favored feature on some of today’s most popular models.

Buy Louis Erard 87221AA01.BDCL52 Men’s 1931 Power Reserve Date WatchThe latest member of the Louis Erard 1931 Collection, the exciting new Louis Erard 87221AA01.BDCL52 Men’s 1931 watch, is one of the most interesting retrograde designs available today. In the Louis Erard tradition of combining authentic period styling with modern mechanical movements, the small Swiss company has created a masterpiece.

In a concession to modern tastes and preferences, the oversize 44 mm watch is larger on the wrist than its 1931 counterparts, while still retaining authentic period styling. The beautiful waffle patterned guilloché dial showcases a symphony of well choreographed movement when a conventional three-hand configuration combines with a retrograde date display, a rotating disk that displays the day of the week, and a retrograde power reserve indicator. To complete the sophisticated look, the watch has been fitted with a handsome 22 mm calfskin strap fastened by a push-button deployment clasp.

Powering this mechanical complexity is a precision Swiss made ETA 2892-9094 movement with an integrated Soprod complication that controls the retrograde functions. The stainless steel case is water resistant to 165 feet and includes an exhibition back that allows you to view the intricate mechanical movement within. An anti-reflective, scratch resistant sapphire crystal protects the complex dial and the entire watch is covered by a 2-year manufacturer’s warranty.

Louis Erard Men’s 87221AA01.BDCL52 1931 Automatic Silver Dial Power Reserve Date Watch

Buy Louis Erard 87221AA01.BDCL52 Men’s 1931 Power Reserve Date WatchKey features:

  • Swiss made timepiece
  • Swiss ETA 2892/ 9094 Soprod automatic movement
  • Stainless steel case, diameter 44 mm, thickness 11.5 mm
  • Silver dial with retrograde day and date sub-dials, power reserve
  • Stationary stainless steel bezel
  • Anti-reflective sapphire crystal; exhibition window
  • Genuine brown calfskin strap, width 22 mm, push-button deployment clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

Louis Erard has had an obsession with quality and affordability ever since it introduced its first watch in 1931. 83 years later, the Louis Erard brand is still praised and prized by watch aficionados around the world. The new Louis Erard 87221AA01.BDCL52 1931 Men’s watch is destined to become one of the most popular pieces in the growing Louis Erard watch inventory. To put on one of these innovative retrograde timepieces on your own wrist, contact an authorized Louis Erard dealer immediately before supplies are gone.

*A retrograde watch function displays time, date or other information in a linear rather than a circular fashion. The hand travels along an arc instead of a circle. Then, when it gets to the end, it jumps back to the beginning and starts all over again.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.