Above All, An Expression of Your Own Personal Style
Laurens has a pedigree that goes all the way back to 1934, when master watchmaker Tullio Bolletta combined his love of Italian design and Swiss watchmaking precision to create something new in the watch world, the Lorenz brand, which quickly developed a reputation for innovation and technical excellence. By 1952, the company was ready to bring their vision to a wider audience, and Laurens was born.
Laurens used everything its parent company had learned to begin manufacturing an original line of sophisticated, contemporary watches that brought together elegance, style and Swiss precision at an accessible price. Using the best Italian designers, carefully selected materials, and the manufacturing techniques perfected by their parent company, Laurens began to measure time with their own unique style.
The entire development of new Laurens collections takes place at the company’s LorenzLab research laboratory near Milan. New collections are conceived each year and introduced to the market throughout the year. These product introductions culminate each year at Baselworld, where a special limited edition representing each new collection is debuted.
This concept has been very successful for the company and Laurens now offers a variety of distinctly different lines that distinguish themselves from anything else on the market. Each collection is an expression of the Laurens philosophy that a watch is not just an instrument for measuring time, or even a fashion accessory. It is a direct expression of the personality and style of the person who wears it.
Each of these distinctive collections is both an expression of Tullio Bolletta’s original vision as well as your own. As new Laurens collections are introduced in the years to come, they will continue to combine the brand’s unique style, craftsmanship and value in a totally original way.
Gevril Group US Agent for Laurens Watches
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