Gevril Avenue of Americas Women’s Super Mini Mother of Pearl Watch Collection


by Meehna Goldsmith  

Gevril WatchesThose who are in the watch business or students of horologic history know that Gevril is a brand with roots dating back to the mid 1700’s. Founder Jacques Gevril and his descendants were quite talented fellows, standing out from other watchmakers of the day. King Ferdinand VI was so impressed with Jacques Gevril that he appointed him Royal Swiss Watchmaker to the Spanish Crown. In fact, Gevril made his first chronometer, a watch that must keep very accurate time to qualify for the designation, in 1743, and a minute repeater, a watch that tells time through acoustics, in 1758. More than just a master of mechanics Gevril also gained a reputation for making fine dials.

As the centuries moved on, the Gevril brand faded… until watch veteran Samuel Friedmann decided he wanted to own it. Looking into the annals of history he discovered Gevril and its combination of traditional foundations that combined potential for modern relevance. He first presented the new incarnation of the Gevril brand in 2001, all of whose collections have been named in deference to New York City, one of the most spectacular places in the world.

Gevril Avenue of Americas Super Mini Watch CollectionThe Avenue of Americas Super Mini Mother-Of-Pearl Collection takes its name from one of the grand streets that runs through New York City. Also referred to as Sixth Avenue, Avenue of the Americas has witnessed the growth of the City with buildings such as Macy’s department store, Rock Center and Radio City Music Hall taking up residence there.

Gevril 8247NE
Avenue of Americas Super Mini
Gevril 8248RE
Avenue of Americas Super Mini
Gevril 8247NE Avenue of Americas Super Mini Gevril 8248RE Avenue of Americas Super Mini
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The Avenue of Americas Super Mini Mother of Pearl collection comes in a delicate 22 mm rectangular case that features a blue or pink-colored mother-of-pearl centerpiece framed by stylized Salvador Dali-esque type hour markers, giving it an avant-garde look. The date window at 6 o’clock blends in seamlessly with the design yet remains at the ready for easy reference. 42 top Wesselton full cut diamonds totaling .45 carats are tastefully embedded on the horizontal sides of the case and lugs, adding just the right amount of sparkle to the Avenue of Americas Super Mini Mother of Pearl to be appropriate in either casual or more formal environments.

Gevril Avenue of Americas Super Mini Watch Collection These two Avenue of Americas blue and pink mother-of-pearl dial models are limited to 500 pieces each and are matched with a corresponding blue or pink calfskin leather band. Reliability is assured with a solid Swiss quality quartz movement.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

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Historic Gevril Sea Cloud Watch Collection


by John Sealander  

A Sportsman’s Watch that a Gentleman Would Appreciate

Gevril WatchesWhen watch industry insider Samuel Friedmann acquired 265 year old Gevril Horlogerie in 2001, he was determined to build on this historic company’s illustrious watchmaking heritage by creating a collection of contemporary luxury timepieces that maintained the high quality and craftsmanship established by the Swiss company’s master watchmakers.

The impressive Gevril Men’s Sea Cloud Collection offers ample proof that Samuel Friedmann’s vision has been realized. Each of these professional diver timepieces has been hand crafted with such care and detail that sportsmen and gentlemen alike would be proud to wear one. The 40 mm Sea Cloud has been made available in chronograph or GMT configurations with a choice of a unidirectional 60-minute diver bezel, or a bi-directional 24-hour multi-time-zone bezel.

This precision timing tool is engineered to provide a lifetime of reliable service with professional features like a screw-down crown and a massive 316L surgical stainless steel case that is water resistant to 660 feet. The rotating stainless steel bezel features raised, cast steel numbers that that can be read by touch as well as sight. An anti-reflective, scratch resistant sapphire crystal protects a highly readable dial with bright, luminous indices and sword style hands.

Gevril 3102 Sea Cloud
GMT Diver Watch
Gevril 3106 Sea Cloud
GMT Diver Watch
Gevril 3103 Sea Cloud
Chronograph Diver
Gevril 3102 Sea Cloud Gevril 3106 Sea Cloud Gevril 3103 Sea Cloud
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Genuine Swiss-made automatic movements power both the chronograph and GMT Sea Cloud models, and each has been equipped with an appropriate module for the added chronometer or 24-hour time complication. These beautifully crafted timepieces come with a solid 316L stainless steel bracelet that is secured with a fashionable deployment safety clasp.

Like all Gevril timepieces, the production of Sea Cloud GMT and Chronometer models has been strictly limited to maintain quality standards. A Gevril watch isn’t for everybody. According to Gevril founder Samuel Friedmann, these exclusive timepieces were created to meet the needs of very discriminating customers who are looking for something unique. If you’ve been looking for a professional diver watch that you could wear to a board meeting, you may be that special customer.

To put one of these superlative timing tools on your wrist, contact your authorized Gevril watch dealer immediately and ask to see the Sea Cloud Collection. You’ll have to act fast, because you’re probably not the only sportsman, or gentleman, who appreciates this kind of quality, and there are very few pieces of this historic watch remaining to be purchased.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Astounded Retailers With a Fantastic Array of Watch Brands at Couture 2013 Las Vegas

by John Sealander  

With many exciting brands in one location, Couture’s Chambertin 2 Ballroom was the place to learn about emerging watch trends.

The annual Couture Show at the luxurious Wynn Hotel in Las Vegas is the most important event of the year for jewelers and luxury goods retailers. It is here that American luxury retailers discover the new and trend-setting items that their customers will be demanding in the year ahead.

At this year’s show, buyers got a chance to get to know some fantastic brands that may be new to North American customers, but are already popular in Europe. Gio Monaco, Jowissa, Viceroy, Gattinoni, and Catorex watches got a lot of attention at Couture 2013, and with the positive buzz they received, these European favorites are destined to become equally popular with fashion-forward American customers.

Giuseppe and Michele Ascione’s Italian flair made a big impression on Couture visitors. Their Gio Monaco brand combines Michele’s engineering expertise with his late brother’s artistic flair to produce some of the most stylistically original watches in recent history. The popular Gio Monaco Hypnos and 101 Collections both received rave reviews from the Couture crowds.

Everyone seemed to love Viceroy’s vibrant Spanish inspired styling. A wide range of celebrities, including Antonio Banderas and Shakira, already wear these popular, sporty watches. After the reception this Spanish brand received from buyers at Couture 2013, it’s a safe bet that they’re going to be appearing on a lot more fashionable wrists in the year ahead.

The ethereal beauty of famed Italian designer Fernanda Gattinoni’s timepieces definitely created a lot of buzz at Couture 2013. There is simply nothing comparable to Gattinoni’s spectacular Planetarium Collection. Each of these beautiful watches was inspired by Leonardo da Vinci’s drawings and use stylized images of stars, galaxies, planets and asteroids as metaphors for time. Many industry experts consider Gattinoni’s unique mixture of femininity and androgyny to be the hallmark of today’s “new luxury.”

Jowissa was another popular discovery at the Couture show. Although this company, based in Bettlach, Switzerland, has been making fabulously fashionable timepieces since 1951, it has only recently been discovered by American watch aficionados. European fashionistas describe Jowissa watches as fine jewelry you can wear on your wrist and it’s easy to see why. Many designs feature multi-faceted pyramid cut, tempered mineral glass crystals that glitter like diamonds from every angle. These wrist-worn jewels are the perfect accessories for both dressy and casual situations.

Swiss watchmaker Catorex has been widely recognized for bringing back the pocket watch, with a variety of innovative new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family owned company since its foundation in 1858, and Couture 2013 provided buyers with a great opportunity to re-discover the pocket watch themselves with a variety of great collections on display from the traditional to the Avant-garde.

Gevril Group currently represents all of these popular European brands, and Gevril Group founder Samuel Friedmann was very pleased at the reception they received at Couture 2013. “There is just no substitute for seeing, touching, and admiring a fine timepiece in person,” says Friedmann. “People were amazed at how many fine brands we offer, and a lot of these brands are going to be appearing on people’s wrists in the year ahead.”

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Gevril and GV2 Watches Shine at Couture Show 2013

by John Sealander  

Gevril and GV2 Headline a Stellar Array of
Gevril Group Brands at Couture Las Vegas

Gevril WatchesThe Wynn Hotel’s Chambertin 2 Ballroom was home to many popular Gevril Group brands during the recently concluded Couture watch and jewelry show, including Gevril’s own Gevril and GV2 timepieces.

When Samuel Friedmann acquired historic Swiss watchmaker Gevril Horlogerie, he was determined to build on this company’s illustrious watchmaking heritage. The company’s signature Avenue of the Americas line is still popular today and is based on a case design that was discovered in Gevril’s historical archives. The distinctive retro look of this luxury timepiece, with its beveled dial and beautifully hand painted numbers, got a lot of attention from visitors at the Couture show.

A newer Gevril design, the unique Columbus Circle model also received a lot of favorable buzz at the show. The dial of this spectacular watch immediately catches your attention with a day/date display featuring a rotating inner dial with seven astrological symbols representing each day of the week. This watch is engraved with a beautiful etching of New York’s famed Columbus Circle on the case back and features an observation window revealing the precision Swiss made ETA 2834-2 automatic movement inside.

Prominently displayed at the front of the Gevril display case was the spectacular Gevril Serenade 5850. This stylish Art Deco design features a dual time-zone dial with white gold hands for the primary time zone and a blue, skeletonized hand for the secondary zone. Unique to this watch are two day/night disks at 3 and 9 o’clock that indicate AM or PM hours in their respective time zone. This exclusive timepiece is available in white gold, rose gold, or platinum in editions that are strictly limited to just 50 pieces worldwide.

Gevril’s trend-setting GV2 line was well represented at the Couture show by popular collections, including the GV2 Corsaro, Powerball and Parachute. The striking looking Corsaro made a big statement at this year’s show with an oversized two-layer 316L stainless steel case that harmoniously combines two very different angular and round geometries. This stylish, precision chronograph features a unique double layer textured dial with three well-placed subdials for timing events.

The GV2 Powerball has been a popular favorite since it was initially introduced. It is hard to ignore the amazing three-dimensional dial that calls attention to a continuous small second hand at 6 o’clock and the big date indicator at 12 o’clock. With a beautifully partially skeletonized dial that reveals the two date wheels below, just telling the time with this amazing watch can be a mesmerizing experience.

The rugged looking GV2 Parachute Chronograph is a precision timing instrument that makes quite a fashion statement as well. This spectacular diver style watch features a dramatic two-tone rotating diver bezel marked in 60-minute increments and three well-placed subdials for timing events. The oversize 45 mm stainless steel case is water resistant to 165 feet.

The activity in the Chambertin 2 Ballroom during this year’s Couture show suggests that, despite what the ads say, everything in Vegas doesn’t necessarily stay in Vegas. If the Gevril and GV2 order books are any indication, there are going to be a lot more of these amazing watches on people’s wrists all over the country this year.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Directed by company founder and long-time creative force in the watch business Samuel Friedmann, Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.