Couture 2013 Las Vegas Huge Success for Gevril Group

Gevril Group Couture Show 2013 Banners


by John Sealander  

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Meccaniche Veloci’s New Sponsorship Inspires New Watch Colors

Meccaniche Veloci Scuderia 27 Ferrari F430 GT Championship Car


by John Sealander  

Meccaniche Veloci Continues its Quest for Speed With a New
Sponsorship and Exciting New Limited Edition Watch Colors

Meccaniche Veloci WatchesEverything about the Meccaniche Veloci brand is a celebration of speed. Ever since these iconic luxury timepieces first became available in 2006, Meccaniche Veloci has become known as the perfect watch for someone who wants to be in the driver’s seat of life and not waste a second of it. Meccaniche Veloci timepieces are not only inspired by racing drivers, they are proudly worn by racing drivers, pilots, and other aficionados of the world of speed.

Meccaniche Veloci is already associated with world famous racing circuits like the Ginetta Supercup and the GT Cup. Now, through a new sponsorship deal with Italy’s Scuderia Baldini & Company racing team, the Meccaniche Veloci name and logo will be prominently displayed on the team’s Scuderia 27 Ferrari F430 GT Championship car. Like team drivers Matthew Malucella and Flavio Pierleoni, Meccaniche Veloci is fiercely competitive and is looking forward to joining these illustrious drivers on the highest steps of the winner’s podium during the upcoming Italian GT championship season.

Meccaniche Veloci Limited Edition Car Fairing Watch Models

Quattro Valvole
44 Chronograph W123K270
Quattro Valvole
44 Chronograph W123K271
Quattro Valvole
44 Chronograph W123K272
Meccaniche Veloci Quattro Valvole 44 Chronograph W123K270 Meccaniche Veloci Quattro Valvole 44 Chronograph W123K271 Meccaniche Veloci Quattro Valvole 44 Chronograph W123K272
Click to Enlarge Image Click to Enlarge Image Click to Enlarge Image

To celebrate their continuing association with racing legends like Scuderia Baldini and team drivers Matthew Malucella and Flavio Pierleoni, Meccaniche Veloci is adding new colors to its Limited Edition Car Fairing watch models. These exclusive timepieces are available in strictly limited editions of Meccaniche Quattro Valvole 48 Four Strokes, 44 Chronograph and Due Valvole models. Like previous Car Fairing timepieces, these new models feature specially fabricated dials using the same paint and varnishing techniques used in some of the world’s most famous racing cars.

If you’re a racing fan and don’t already have a Meccaniche Veloci timepiece on your wrist, why wait any longer? Now is the perfect time to start sharing the excitement of championship GT racing with an exclusive limited edition Meccaniche Veloci Racing Fairing watch on your wrist. Since these new editions are crafted using genuine fairings taken from a luxury automobile, production is strictly limited. If you would like to secure one of these exclusive timepieces for yourself, you’ll have to act fast. Fortunately, that won’t be a problem for most Meccaniche Veloci watch fans.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril GroupGevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Meccaniche Veloci – New Limited Edition Colors

by John Sealander  

If You Haven’t Already Acquired a Meccaniche Veloci Timepiece,
Maybe You Just Haven’t Found the Right Color

Meccaniche Veloci WatchesAlthough Meccaniche Veloci timepieces have only been available since 2006, they have already established an enviable reputation for quality and style among the world’s leading watch aficionados. Each of these handcrafted timepieces is a masterpiece of industrial design and watchmaking innovation. With strong ties to Italian motor racing, this iconic brand has captured the essence of speed in an exclusive collection of timepieces that pay homage to the world’s fastest cars, aircraft, and helicopters.

To celebrate the holiday season, Meccaniche Veloci has introduced three new limited edition colors to their iconic line. Intense blue, brilliant white and bright orange versions of the Quattro Valvole 48 Four Strokes, 44 Chronograph and Due Valvole will be available in strictly limited editions of 250 pieces each. These exciting new shades are taken directly from the luxury sports car industry, using prestigious cars as the starting point.

Meccaniche Veloci
Quattro Valvole
44 Chronograph W123K270
Meccaniche Veloci
Quattro Valvole
44 Chronograph W123K271
Meccaniche Veloci
Quattro Valvole
44 Chronograph W123K272
Meccaniche Veloci Quattro Valvole 44 Chronograph W123K270 Meccaniche Veloci Quattro Valvole 44 Chronograph W123K271 Meccaniche Veloci Quattro Valvole 44 Chronograph W123K272
Click to Enlarge Image Click to Enlarge Image Click to Enlarge Image

These new limited edition timepieces feature a 44mm black IPB titanium case and scratch resistant sapphire crystal. The blue, white and orange dials join Meccaniche Veloci’s popular red and yellow dials, along with a variety of carbon fiber and brushed metal configurations. Like all Meccaniche Veloci timepieces, each of these new limited edition designs is powered by a precision, Swiss made mechanical movement.

If you are a fan of the world of speed and have always wanted a watch as unique as you are, you need a Meccaniche Veloci timepiece on your wrist. With the addition of intense blue, brilliant white and bright orange editions to the Quattro Valvole 48 Four Strokes, 44 Chronograph and Due Valvole collections, Meccaniche Veloci has made it possible for discriminating watch aficionados to wear a timepiece that truly reflects their personality.

Since each of these new editions is crafted from a genuine fairing taken from a luxury automobile, production is strictly limited to 250 copies each. If you would like to see one of these exciting designs on your own wrist, you’ll have to act fast. You probably already knew that though. Meccaniche Veloci is all about speed.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril GroupGevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Meccaniche Veloci CCM Limited Edition


by John Sealander  

The same high performance material that brings Formula 1
racing cars to a stop breathes new life into one
of the world’s most exclusive timepieces.

Meccaniche Veloci WatchesBrembo, one of the world’s leading producers of disk brakes for luxury and sports cars, knows what it takes to bring a 200 MPH Formula 1 racer to a stop. They have developed a super-resistant carbon ceramic material that can handle the extreme stress and high temperatures associated with professional racing.

Working together with Brembo, Meccaniche Veloci has been able to utilize this unique, high-performance material from the world of racing to fabricate one of the worlds most exclusive and desirable timepieces. The new Meccaniche Veloci CCM Limited Edition is built around a custom dial made of the same high performance carbon ceramic material that Brembo uses to make their world famous disk brakes. This carbon ceramic material is so hard that Meccaniche Veloci needed to develop specialized high pressure water jet technology to cut the material and transform it into the thin plates that are used for the dials of the special collection.

Meccaniche Veloci Quattro Valvole 44 Chronograph CCM Limited Edition
Meccaniche Veloci Quattro Valvole 44 Chronograph CCM Limited Edition

This unique manufacturing technique leaves the physical appearance of the carbon ceramic material unchanged, giving each watch a one-of-a-kind appearance. Carbon ceramics are so difficult to work with that only a few of these watches will ever be produced, making this special limited edition even more exclusive. Each of these unique timepieces has been rigorously documented and certified by Meccaniche Veloci. The CCM Limited Edition is available in special versions for the Meccaniche Veloci 48 Four Strokes, 44 Chronograph and Due Valvole. Each of these timepieces comes with special packaging that includes a genuine Arrabbiata pen inspired by Brembo.

Meccaniche Veloci, which literally means “mechanical speed,” was founded in 2006 to bring the excitement of motor racing to discriminating watch aficionados worldwide. This iconic line of technically advanced and hand fabricated timepieces lives up to its name with the exclusive new CCM Limited Edition. Meccaniche Veloci and Brembo represent Italian excellence at its very best. If you’d like to see the result of this amazing partnership on your own wrist, contact an authorized Meccaniche Veloci dealer immediately. Meccaniche Veloci is all about speed, and you’ll have to act fast to secure one of these exclusive beauties.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril GroupGevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.