Louis Erard Excellence Small Seconds Power Reserve

by Boris Pjanic  

Louis Erard WatchesOne of the new introductions of Louis Erard as Baselworld 2012 was the latest timepiece of the Excellence Collection with small seconds and power reserve, a module developed by Louis Erard that works in conjunction with the hand-wound ETA 7001 RM 10 movement.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchThe Small Seconds Power Reserve comes either in a limited edition of 80 pieces in 18k rose gold, or unlimited in steel. I had the pleasure of seeing both models at Baselworld, and the rose gold really gives a very warm yet elegant impression. It’s possibly the perfect watch to wear dressed in a suit, while the steel version has a bit of a classic appearance combined with a sporty more youthful feeling.

The clean dial layout increases legibility and ease on the eyes; the classic black roman numerals on the white dial reminds me of the elegance of an old Patek Philippe timepieces.

The 40 mm case is more than adequate in size, even today when many people like to wear large watches. The watch is water-resistant to 165 feet, enough to shower or swim while wearing it. Although, I personally wouldn’t submerge a watch that has a leather strap.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchLouis Erard is expressing its vocations as a traditional watch “manufacture” developing modules such as the power reserve with exclusive in-house complications. Last but not least, the blued hands on the Small Seconds Power Reserve are to me a very special touch.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Reader comments are welcome.

Louis Erard Excellence Line


by Meehna Goldsmith

Louis Erard WatchesI admit I wasn’t all that familiar with the brand Louis Erard, but it isn’t a new kid on the block by any means. It actually has quite a history, dating from 1931 and even crossed the threshold of producing 100,000 watches in 2008, which was a banner year. While many companies merely case up watches using ready-made movements, Louis Erard does not. Though it isn’t a movement maker, 2008 saw the unveiling of their own in-house power reserve module. To show its commitment to classical horology, Louis Erard only produces mechanical watches, but it’s the hand-wound watches that are a favorite and therefore these get the privilege of the modules.

Louis Erard Excellence CollectionThis year the company, located in Le Noirmont, is having a birthday and what better way to celebrate than to give yourself and your customers a present. In honor of its 80th year, the brand has added Excellence to its portfolio, launching it at Baselworld 2011. With the addition of this line, Louis Erard now has a total of four collections: Excellence, 1931, Heritage and Emotion.

Jacques-Louis DavidNeo-Classical Inspiration

Exemplified by the paintings of Jacques-Louis David, the Louis Erard Excellence line takes inspiration from the Neo-Classical period with its elegance and clean lines combined with modern details to reflect current tastes.

It is marked by elements such as a round case, understated white dial, hour-markers and Roman numerals.

Choice of Styles

Louis Erard Mens 53 230 AA 11  Excellence Collection Steel Power Reserve Mechanical Hand-Winding WatchWithin the collection are seven models: five for men and, not forgotten, women get two to choose from. The men’s include the Power-Reserve display and Regulator or simple Power-Reserve variations, a chronograph with moon phases and 24-hour indicator, and time-only iterations. All are offered in a 42mm steel or rose gold.

The ladies receive a sporting chronograph that is sprinkled with diamonds around the bezel, giving it some glam and sparkle. In a tri-compax layout, the dial with a window at 4 o’clock comes in white or white mother of pearl, while the 36mm case is in red gold or stainless steel—the look completed with a white leather strap.

All of the models are attractive, but the men’s piece that stands out is the regulator. The off-center hour indicator at 12 o’clock harmonizes well with the large seconds dial at 6 o’clock, while the power reserve provides a nice balance to the Louis Erard insignia at 3 o’clock.

Though the men have more styles to place on their wrist, these are so classic and pure that I wouldn’t be surprised if women took these 42mm as their own.

Technicality in Reach

Louis Erard Excellence CollectionIf you want to purchase a good watch, there are a plethora of possibilities at your disposal. But, you might have to dig deep into your wallet to get the complications and quality you desire. Louis Erard prides itself on producing watches that not only contain good mechanics at affordable prices but also in-house designed modules, making technicality in reach.

Louis Erard Men’s 54 230 OR 01 Excellence
Gold Regulator Mechanical Hand-Winding Watch
Louis Erard Men’s 80 231 OR 01 Excellence
Gold Mechanical Automatic Chronograph
Louis Erard Mens 54 230 OR 01 Excellence Collection Gold Regulator Mechanical Hand-Winding Watch Louis Erard Mens 80 231 OR 01 Excellence Collection Gold Mechanical Automatic Chronograph Watch

Louis Erard Men’s 68 233 OR 01 Excellence
Gold Mechanical Automatic Watch
Louis Erard Women’s 84 234 OS 04 Excellence
Gold Mechanical Automatic Chronograph
Louis Erard Mens 68 233 OR 01 Excellence Collection Gold Mechanical Automatic Watch Louis Erard Ladies 84 234 OS 04 Excellence Collection Gold Mechanical Automatic Chronograph Watch

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the US agent for Louis Erard. You can email us or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.