Gevril Group Astounded Retailers With a Fantastic Array of Watch Brands at Couture 2013 Las Vegas

by John Sealander  

With many exciting brands in one location, Couture’s Chambertin 2 Ballroom was the place to learn about emerging watch trends.

The annual Couture Show at the luxurious Wynn Hotel in Las Vegas is the most important event of the year for jewelers and luxury goods retailers. It is here that American luxury retailers discover the new and trend-setting items that their customers will be demanding in the year ahead.

At this year’s show, buyers got a chance to get to know some fantastic brands that may be new to North American customers, but are already popular in Europe. Gio Monaco, Jowissa, Viceroy, Gattinoni, and Catorex watches got a lot of attention at Couture 2013, and with the positive buzz they received, these European favorites are destined to become equally popular with fashion-forward American customers.

Giuseppe and Michele Ascione’s Italian flair made a big impression on Couture visitors. Their Gio Monaco brand combines Michele’s engineering expertise with his late brother’s artistic flair to produce some of the most stylistically original watches in recent history. The popular Gio Monaco Hypnos and 101 Collections both received rave reviews from the Couture crowds.

Everyone seemed to love Viceroy’s vibrant Spanish inspired styling. A wide range of celebrities, including Antonio Banderas and Shakira, already wear these popular, sporty watches. After the reception this Spanish brand received from buyers at Couture 2013, it’s a safe bet that they’re going to be appearing on a lot more fashionable wrists in the year ahead.

The ethereal beauty of famed Italian designer Fernanda Gattinoni’s timepieces definitely created a lot of buzz at Couture 2013. There is simply nothing comparable to Gattinoni’s spectacular Planetarium Collection. Each of these beautiful watches was inspired by Leonardo da Vinci’s drawings and use stylized images of stars, galaxies, planets and asteroids as metaphors for time. Many industry experts consider Gattinoni’s unique mixture of femininity and androgyny to be the hallmark of today’s “new luxury.”

Jowissa was another popular discovery at the Couture show. Although this company, based in Bettlach, Switzerland, has been making fabulously fashionable timepieces since 1951, it has only recently been discovered by American watch aficionados. European fashionistas describe Jowissa watches as fine jewelry you can wear on your wrist and it’s easy to see why. Many designs feature multi-faceted pyramid cut, tempered mineral glass crystals that glitter like diamonds from every angle. These wrist-worn jewels are the perfect accessories for both dressy and casual situations.

Swiss watchmaker Catorex has been widely recognized for bringing back the pocket watch, with a variety of innovative new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family owned company since its foundation in 1858, and Couture 2013 provided buyers with a great opportunity to re-discover the pocket watch themselves with a variety of great collections on display from the traditional to the Avant-garde.

Gevril Group currently represents all of these popular European brands, and Gevril Group founder Samuel Friedmann was very pleased at the reception they received at Couture 2013. “There is just no substitute for seeing, touching, and admiring a fine timepiece in person,” says Friedmann. “People were amazed at how many fine brands we offer, and a lot of these brands are going to be appearing on people’s wrists in the year ahead.”

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Gevril and GV2 Watches Shine at Couture Show 2013

by John Sealander  

Gevril and GV2 Headline a Stellar Array of
Gevril Group Brands at Couture Las Vegas

Gevril WatchesThe Wynn Hotel’s Chambertin 2 Ballroom was home to many popular Gevril Group brands during the recently concluded Couture watch and jewelry show, including Gevril’s own Gevril and GV2 timepieces.

When Samuel Friedmann acquired historic Swiss watchmaker Gevril Horlogerie, he was determined to build on this company’s illustrious watchmaking heritage. The company’s signature Avenue of the Americas line is still popular today and is based on a case design that was discovered in Gevril’s historical archives. The distinctive retro look of this luxury timepiece, with its beveled dial and beautifully hand painted numbers, got a lot of attention from visitors at the Couture show.

A newer Gevril design, the unique Columbus Circle model also received a lot of favorable buzz at the show. The dial of this spectacular watch immediately catches your attention with a day/date display featuring a rotating inner dial with seven astrological symbols representing each day of the week. This watch is engraved with a beautiful etching of New York’s famed Columbus Circle on the case back and features an observation window revealing the precision Swiss made ETA 2834-2 automatic movement inside.

Prominently displayed at the front of the Gevril display case was the spectacular Gevril Serenade 5850. This stylish Art Deco design features a dual time-zone dial with white gold hands for the primary time zone and a blue, skeletonized hand for the secondary zone. Unique to this watch are two day/night disks at 3 and 9 o’clock that indicate AM or PM hours in their respective time zone. This exclusive timepiece is available in white gold, rose gold, or platinum in editions that are strictly limited to just 50 pieces worldwide.

Gevril’s trend-setting GV2 line was well represented at the Couture show by popular collections, including the GV2 Corsaro, Powerball and Parachute. The striking looking Corsaro made a big statement at this year’s show with an oversized two-layer 316L stainless steel case that harmoniously combines two very different angular and round geometries. This stylish, precision chronograph features a unique double layer textured dial with three well-placed subdials for timing events.

The GV2 Powerball has been a popular favorite since it was initially introduced. It is hard to ignore the amazing three-dimensional dial that calls attention to a continuous small second hand at 6 o’clock and the big date indicator at 12 o’clock. With a beautifully partially skeletonized dial that reveals the two date wheels below, just telling the time with this amazing watch can be a mesmerizing experience.

The rugged looking GV2 Parachute Chronograph is a precision timing instrument that makes quite a fashion statement as well. This spectacular diver style watch features a dramatic two-tone rotating diver bezel marked in 60-minute increments and three well-placed subdials for timing events. The oversize 45 mm stainless steel case is water resistant to 165 feet.

The activity in the Chambertin 2 Ballroom during this year’s Couture show suggests that, despite what the ads say, everything in Vegas doesn’t necessarily stay in Vegas. If the Gevril and GV2 order books are any indication, there are going to be a lot more of these amazing watches on people’s wrists all over the country this year.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Directed by company founder and long-time creative force in the watch business Samuel Friedmann, Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Couture 2013 Las Vegas Huge Success for Gevril Group

Gevril Group Couture Show 2013 Banners


by John Sealander  

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

This Father’s Day it’s Time to Get Dad a Real Gift


by John Sealander  

Doesn’t Dad Deserve Something Special on his Special Day?

Father's DayFather’s Day is just around the corner. With all Dad has done for you, isn’t it time to do something special for him? This year, instead of another boring belt, tie or bathrobe, how about a really nice watch? Watches are in this year, and with so many exciting new timepieces to choose from, we can almost guarantee that there’s a watch that your Dad would be proud to wear on his wrist.

Today, it’s easy to find a fine timepiece in just about every price range to match your Dad’s personal taste. Is Dad a cyclist or a runner? Does he like the outdoors? Or is he a globe-trotting businessman? Whatever your Dad’s personality, there’s a watch that will suit him perfectly.

Johan Eric Helsingør

The Johan Eric Helsingør is a masterpiece of understated simplicity. This classic Danish design features a clean, easy-to-read two-hand dial with distinctively shaped triangular indices. This is a watch that is equally at home in both dressy and casual situations. The slim, modern lines of the 40 mm Helsingør will appeal to the Dad who appreciates quality, craftsmanship and great value. This distinctive watch is available in a wide variety of color combinations, including stainless steel, IP rose gold, and IP plated black. All models can be equipped with either an elegant genuine leather strap or an integrated stainless steel bracelet.

Giulio Romano Termoli

The massive 46 mm Giulio Romano Termoli will appeal to the man who likes a modern, European look. This stunning Italian design features a high-tech aluminum case with dramatic raised numbers on the bezel. The historic clock tower in Termoli, Italy served as the inspiration for this uncluttered, minimal three-hand configuration. There’s nothing old-fashioned about this fashion-forward watch, however. With a colorful case and dial and comfortable silicon strap, the Giulio Romano Termoli is perfect for the confident man who respects the past and has his eyes focused on the future.

Viceroy Real Madrid

The sporting Dad will love the distinctive Viceroy Men’s Real Madrid Chronograph. This distinctive Spanish design features the coat of arms of the popular Real Madrid professional soccer team engraved on the case back. The professional chronograph has two easy-to-read subdials that allow you to time virtually any event, plus a third subdial that indicates the date. There is also a handy tachymetre scale on the stainless steel chapter ring. For fans of the Real Madrid football club, the Viceroy Real Madrid Chronograph is a must have fashion accessory and precision timing instrument. For all other Dads, the Real Madrid is a brilliant, and seldom seen addition to any watch collection.

Viceroy Real Madrid – 432835-55 – $570
Viceroy Real Madrid - 432835-55
Click to Enlarge Image

Rudiger Dresden

Timepieces in the Rudiger Dresden Collection will appeal to the man who appreciates the masculine look of fine machinery. This German inspired design takes its inspiration from the German city that was the home of the Leica camera. Available in both three-hand and chronograph versions, Rudiger Dresden watches exemplify German engineering at its very best. This beautifully engineered timepiece can be equipped with an integrated stainless steel bracelet or a crocodile patterned leather strap. It’s perfect for the Dad who appreciates the masculine appeal of German engineering.

Rudiger Dresden – R1000-09-007 – $850
Rudiger Dresden - R1000-09-007
Click to Enlarge Image

Ferragamo 1898

The elegant Men’s Ferragamo 1898 is perfect for the Dad who insists on making a good impression on all occasions. With its sophisticated white textured dial and brushed and polished stainless steel bracelet, this classic three-hand configuration with the designer’s signature on the bezel conveys an unmistakable sense of luxury that only Ferragamo can provide.

Ferragamo 1898 – F62LBQ9902 S099 – $995
Ferragamo 1898 - F62LBQ9902 S099
Click to Enlarge Image

GV2 Parachute

Last, but certainly not least, is the boldly styled GV2 Parachute. This rugged looking 48 mm professional diver chronograph features a unique high-visibility black and yellow unidirectional rotating bezel, along with a textured black dial with three well-placed subdials for timing events. If Dad enjoys water sports or diving, this is the perfect watch for him. With a dial that is easy-to-read under the most adverse conditions and a case that’s water resistant to 165 feet, this is a watch that’s ready for anything.

GV2 Parachute – 3000B – $1995
GV2 Parachute - 3000B
Click to Enlarge Image

How to Buy

Your Dad is special. Give him some quality time this year. A fine timepiece is something that your Dad will enjoy for a lifetime. With Father’s Day only a week away, you don’t want to wait much longer to get Dad the watch he really deserves. It’s time to find a reputable watch retailer near you and show Dad the time of his life.

For help with your decision or with making your purchase, contact Mimi by email or call her at 845-425-9882.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Mimi, Customer Service Representative, by email or call her at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.