Edox Miss Geico Forced to Drop Out of Michigan City Race


Edox Miss Geico Michigan City DamageThe violent solo crash of Edox co-sponsored Miss Geico, the well-known turbine-powered 50-foot Mystic catamaran at the August 5-7 Michigan City, Indiana offshore race still has driver Marc Granet and throttleman Scott Begovich at a loss to explain exactly what happened. Granet described the conditions as rough but consistent and said the cat was traveling at 106 mph—a relatively low speed for a boat that runs consistently above 150 mph—when the incident occurred.

“It was like two miles of Sea Ray wakes, one after another,” said Granet. “It was one of oddest, strangest accidents. We weren’t even making power—we were below 80 percent. We were talking over the data with the crew on the radio. Then, one moment we’re looking at the sky, the next we’re looking at the water.”

Although the boat apparently “tripped” and left the water nose high, it did not “stuff” or flip when it landed. According to Begovich, incident happened so quickly and unexpectedly that it caught him and Granet by surprise.

Scott Begovitch“It wasn’t even scary because it happened so fast,” said Begovich. “We’ve put ourselves in much more dangerous positions hundreds of times. The odds finally caught up with us.

“If we’d gone upside down, the damage would have been much worse,” he added. On landing, the cat severely damaged the port side of its bow and blew off an engine hatch. It was left with one engine running.

Marc Granet“The forces were so great,” said Granet. “We have a velocimeter in the boat, and we were pulling two Gs on the way up. The impact was seven or eight Gs.

“It was a reality check of how quickly things can go bad in one of these boats,” he continued. “I mean, this boat is 50 feet long, 13,500 pounds full of fuel when it leaves the dock. It’s a big boat. We’ve done more than 100 races at 150 mph, and here we are on ‘cruise control’ at 106 mph, and look at the damage.”

Miss Geico was brought to Mystic Powerboats in Deland, Florida for repairs, which should take a couple of weeks. Granet and Begovich said they hope to have the boat ready for another exciting Edox Miss Geico Fantasy Adventure at the upcoming Offshore Powerboat Association event that’s scheduled to take place August 26-28 in Long Island, New York.

Edox Miss Geico Sponsorship

Edox Offshore Sport Watch Miss Geico Five Time World Champion Celebration ChronographHosting watch retailers and their customers at Miss Geico events is one of the many ways that Edox is making waves with their sponsorship the Miss Geico offshore powerboat racing team.

Edox is also producing an exclusive yellow and black Miss Geico World Champion Celebration Chronograph in a very limited edition of only 113 pieces, celebrating the famous number on the famous Mystic boat.

Edox Swiss WatchesWherever the Miss Geico team goes, Edox will be there as well. Edox was the first to develop a special race timing system that utilizes both satellite and GPS technology to provide a level of accuracy that was previously unheard of in powerboat racing. The famous watchmaker is now the official timekeeper for the Class-1 World Powerboat Championships as well as the official timekeeper of the FIA World Rally Championship.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Edox Miss Geico Guests Have Time of Their Lives on Full Throttle Boat Ride with Marc Granet


by John Sealander  

Brian Shubot Posing in the Edox Miss Geico CockpitLucky Edox VIP guests got the ride of their life on August 7 when world champion Miss Geico driver Marc Granet took them on an exciting full throttle ride in the Miss Geico Cigarette Boat during the third annual Michigan City Grand Prix.

As the driver of 210 mph Miss Geico Mystic, one of the most successful boats in offshore powerboat racing history, Marc definitely knew how to give his guests the ride of their life. Serendipitously, the Miss Geico Mystic was actually out on the water during the cigarette boat ride, so the guests had a unique opportunity to view and photograph the powerful turbine-powered craft up close.

Miss Geico and Cigarette Boat on Lake Michigan Thrill Edox VIP Guests


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Edox Miss Geico Fantasy Adventure

The cigarette boat ride was all part of an exclusive Edox Miss Geico Fantasy Adventure package for select Edox dealers that included two VIP event passes to the Michigan City Grand Prix, a Lamborghini roadster driving experience and exclusive race souvenirs.

Edox Group Posing on the Miss Geico Cigarette Boat

An Unfortunate Occurrence

Sadly, the Mystic hit a wave the wrong way during the Michigan City event and had to withdraw from the race due to hull damage. The Geico team expects to have Miss Geico Mystic repaired and back in full racing form before the Edox-Miss Geico Long Island race event, August 26-28.

Edox Miss Geico Sponsorship

Edox Offshore Sport Watch Miss Geico Five Time World Champion Celebration ChronographThis exclusive event is just one of the many ways that Edox is making waves with their sponsorship of the Miss Geico offshore powerboat racing team.

Edox is also producing an exclusive yellow and black Miss Geico World Champion Celebration Chronograph in a very limited edition of only 113 pieces, celebrating the famous number on the famous Mystic boat.

Edox Swiss WatchesWherever the Miss Geico team goes, Edox will be there as well. Edox was the first to develop a special race timing system that utilizes both satellite and GPS technology to provide a level of accuracy that was previously unheard of in powerboat racing. The famous watchmaker is now the official timekeeper for the Class-1 World Powerboat Championships as well as the official timekeeper of the FIA World Rally Championship.

Marc Granet and Maria Rinaldi Pose in front of the Miss Geico Mystic

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Announces Miss Geico Fantasy Adventure for Edox Dealers


by John Sealander  

For Immediate Release

Edox Swiss WatchesThe Gevril Group’s Edox brand is making waves in 2011 by supporting the world champion Miss Geico offshore powerboat racing team.

Miss Geico Five-Time World Champion Celebration — Limited Edition Chronograph

To celebrate their winning partnership, Edox is introducing a special limited edition commemorative Offshore Sport Watch. According to Gevril Group’s owner and president Samuel Friedman, this exclusive Miss Geico five-time world champion celebration chronograph will be produced in a very limited edition of only 113 pieces, celebrating the famous 113 on Miss Geico’s Mystic boat. This exclusive limited edition watch represents an extraordinary opportunity for both Edox dealers and their customers to experience the thrill of powerboat racing and the Edox way of winning.

Edox Miss Geico Five Time World Champion 113  Edox Offshore Sport Watch Miss Geico Five Time World Champion Celebration Chronograph

Miss Geico Fantasy Adventure for Edox Watch Dealers

Breaking News: Edox and Miss Geico Finalize PartnershipFor a limited time, new and existing Edox dealers who order three Edox watches during the company’s special Timing for Champions promotion currently underway will be able to have their own “Miss Geico Day.” This fabulous fantasy adventure will give some lucky dealers unprecedented “back stage” access to an upcoming Miss Geico race, such as the one to take place in Chicago on August 5-7, 2011.

This adrenaline packed adventure package includes two event passes to the race, VIP hospitality through the day, a full throttle ride in the Miss Geico Cigarette Boat on the actual race course, a Lamborghini roadster driving experience, exclusive event souvenirs, incredible memories and much, much more.

Edox Offshore Limited Edition Sport Watch — Equally Spectacular

The limited edition Edox Offshore Sport Watch is equally spectacular. This special limited edition commemorative chronograph is available exclusively from Gevril Group, sole US agent for Edox Watches. The 43mm watch features a dramatic black carbon fiber dial emblazoned with the Miss Geico Racing logo at 12 o’clock. There are easy to read 60 second and 30-minute sub-dials, plus a date window at 6 o’clock. Customers can choose to have their watch equipped with their choice of a Miss Geico yellow or black caoutchouc strap.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Breaking News: Edox and Miss Geico Forge Partnership


by John Sealander  

A Marriage of Technology, Precision and Speed

Edox Miss GeicoMiss Geico is legendary in the world of offshore powerboat racing. The extreme class boat is powered by twin Lycoming T-55 gas turbine engines and can reach speeds in excess of 210 miles per hour.

Driven by Marc Granet and throttled by Scott Begovich, Miss Geico has captured five consecutive World Championships in 2006, 2007, 2008, 2009 and 2010.

It’s not surprising that Edox would want to be associated with the legendary Miss Geico racing team. Edox was the first watchmaker to make a substantial commitment to motorized water sports. Working in close collaboration with Class-1 powerboat engineers, Edox developed a special timing system that utilizes both satellite and GPS technology to provide a level of accuracy that was previously unheard of in powerboat racing. The water-resistant, shockproof system has been tested in open seas at speeds of over 160 mph.

Edox Swiss WatchesAs a result of their timekeeping research, Edox is now the official timekeeper for the Class-1 World Powerboat Championships. Edox is already the official timekeeper of the FIA World Rally Championship and this new partnership solidifies their reputation for technical excellence and reliability serving major international sporting events.

Miss Geico Takes Season Opener

Edox Men's 10014 3N NIN Class-1 Black Big Date Chronograph WatchThe relationship between Edox and the Miss Geico racing team is already off to a rousing start at the June 19 season opener of the AMSOIL Offshore Powerboat Series at Sunny Isles Beach, near Miami. The 1,860-horsepower Miss Geico was neck and neck with the 1,450 horsepower Cintron boat for most of the race, but the Miss Geico team pulled out all the stops during the final laps to take the checkered flag.

This friendly rivalry between two super fast teams will likely continue in future challenges, but for now Miss Geico is clearly the team to beat. With a win in the season opener, the Edox sponsorship is clearly a win for Edox and it’s marketing partner The Gevril Group, and this unique marriage of technology, precision and speed has benefits for both Edox and Miss Geico.

The relationship could also be a big win for you when you play the new Powerboat Game on the Edox website. Winners with the highest score will receive a fabulous new Edox Class-1 Chronoffshore Big Date watch.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.