Fortis — 100 Years of Variety and Quality

Fortis 100th Anniversary 1912-2012


by William Moss  

Fortis Watches: Adventurous and Artistic

Fortis WatchesFortis was established in 1912 and is now in the process of celebrating 100 years of history. Fortis has always been known for making a quality product, using the best materials combined with an eye for the creative. Fortis has done a wonderful job using accent colors and designs on their dials, as well as being consumer-friendly by offering private label customization. The quality of the dial workmanship has always been first class. What exemplifies Fortis’ dedication to quality and artistic variety is a pair of 100th anniversary limited edition models: the Fortis B-47 Big Black and the Andora.

Fortis B-47 Big Black Limited Edition

I have always been a fan of well-made sports watches. If you like a timepiece that makes a strong statement, the Fortis B-47 Big Black is for you. The 47 mm black PVD case is brushed and eye catching; the rubber strap screws into the lugs fitting up against the side of the case. Even the screws are PVD-coated — a nice touch. The 120 turn ratchet bezel is aggressively oversized making it easy to use even while wearing gloves. The star of this piece, however, is the dial. Black and transparent, it covers a day-and-date set of sub-dials with cut-outs at 9 for the day and 3 for the date.

What sets this all-black watch aside from most others is that the hands and the day date function are easy to read because of an ample coating of Super-LumiNova. In short, if you are looking for a well-built all black sport watch which will attract attention, the Fortis B-47 Limited Edition has your name all over it.

Fortis Andora Emotions Limited Edition

The Andora Emotions Limited Edition offering by Fortis is what truly sets them aside from other brands. Fortis commissioned the pop artist Andora to apply his impressionist art skills to design a watch which could be used to celebrate their 100th anniversary.

True to form for both the artist and the brand, there was no shortage of color and detail to this piece. This automatic chronograph with a Valjoux 7750 movement is also one of the latest editiosn to the Fortis Art Edition Series. Pop art is not my domain; with that said, I find the watch visually interesting, including the sub dials. Each time you look at the watch, your eye drawn to something different. The use of color works well and is not overbearing. One appreciates the thoughtfulness in bringing the art work onto the bracelet. As a watch geek, the rubber pushers and crown are nice accents that point to the quality of the build. The brushed case and bracelet set up nicely against the vibrant art work on the dial. The 42 mm case is an excellent choice, making the piece easy to wear and display.

If you like well-made timepieces that will pique the interest of both art and watch aficionados, this watch is for you. This Andora Limited Edision will be equally at home displayed in a winding box on your mantel as it will be on your wrist.

With the issuing of the B-47 and the Andora, Fortis has shown us what the brand has stood for since 1912: the quality of the build, the range in styling and the uncompromising willingness to be creative. It’s no surprise that Fortis is celebrating its 100th birthday. One hundred candles — that’s one big birthday cake!

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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Haurex Brings Its Fresh Modern Look to the World’s Largest Timepiece Event


by John Sealander  

Haurex WatchesFor over 30 years the Hong Kong Watch and Clock Fair has been an important meeting place for leaders in the watch industry. With over 700 exhibitors from 14 different countries, many now consider this to be the worlds’ largest timepiece event.

Hong Kong Watch and Clock Fair


The importance of this annual event was not lost on Haurex. Although the company is only 24 years old, co-founders Maurizio Bianchini and Giuseppe La Guisa quickly learned the importance of international exposure. Haurex began exhibiting its watches at Baselworld in 2000 and is now distributing the brand in over 40 different countries worldwide, including distribution in the United States by the Gevril Group.

Haurex Ladies PP342DPP Purple Plasteramic Quartz Fashion WatchHong Kong is already the world’s second largest watch and clock exporter, with over $3.2 billion in sales during the first five months of 2011 alone. With exports to the Chinese mainland growing at a rate of 27% a year, demand is expected to grow dramatically in the years ahead. Haurex knew that it couldn’t afford to ignore this dynamic emerging market.

At this year’s fair, Haurex watches will be proximately displayed in The Brand Name Gallery. This gallery, located in the fair’s prestigious Grand Hall, is the fair’s centerpiece and will showcase 100 of the world’s leading brands. With a display pavilion right next to the popular Wine Cellar, the Haurex 2011 line is expected to garner a lot of attention.

Haurex 6A283DGN Unisex Double-Time Fashion WatchThe Brand Name Gallery also provides manufactures with a unique opportunity to do some real-world market research, since the gallery is open to the public on the last day of the fair. Visitors can preview and buy the new collections on display, giving exhibitors a preview of what to expect in a retail environment.

The importance of fashion in the watch industry will be a general theme of this year’s Hong Kong Watch and Clock Fair, providing Haurex with a fabulous opportunity to showcase its fashion-forward and extremely wearable designs. With exciting new designs like the dramatic plasteramic Ladies Quartz Analog and the Unisex Analog Double-Time Watch, Haurex expects to be among the 80% of exhibitors who receive new orders during this important show.

Gevril Group US Agent for Haurex Watches

Gevril GroupGevril Group is the sole US agent for Haurex Watches. Contact us by email or call 845-425-9882.

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Fortis Spacematic Limited Edition 2012 Day/Date Automatic Luxury Swiss Watches

50 Years of Space Exploration

Fortis Watches50 Years of Space ExplorationSince the beginning of space age in the 60’s, Fortis Spacematic watches have been among the most distinctive models in the Fortis collection, exemplified by both form and function. Individual design, high functionality, clear legibility, robustness, easy handling and perfect manufacturing are notable features.

Inside a highly precise Swiss automatic movement with bilingual day/date indication and center stop second is setting the pace. The watch and the additional bracelet are made of high grade steel with a micro-sandblasted finish.

The white dial model is appealing in a special way as the whole dial is coated with luminous material and gives a blue afterglow in the darkness; the white hands, numbers and indexes of the black model create a green afterglow in diffused light guarantying perfect legibility.

The salient feature of this FORTIS line, apart from the recognizable “face,” is the cylindrical case design integrating a screw-down handy crown to provide maximum protection and optimal handling. Different attachments like sportive textile straps, a smooth steel bracelet, bands made of leather, rubber, or silicon in several colors and equipped with a butterfly clasp allow a further individualization of this unisex timepiece.

Fortis Unisex 623.22.42 Spacematic Limited Edition 2012 Day/Date Automatic Luxury Swiss Watches     Fortis Unisex 623.22.41 Spacematic Limited Edition 2012 Day/Date Automatic Luxury Swiss Watches

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.