Louis Erard Excellence Small Seconds Power Reserve

by Boris Pjanic  

Louis Erard WatchesOne of the new introductions of Louis Erard as Baselworld 2012 was the latest timepiece of the Excellence Collection with small seconds and power reserve, a module developed by Louis Erard that works in conjunction with the hand-wound ETA 7001 RM 10 movement.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchThe Small Seconds Power Reserve comes either in a limited edition of 80 pieces in 18k rose gold, or unlimited in steel. I had the pleasure of seeing both models at Baselworld, and the rose gold really gives a very warm yet elegant impression. It’s possibly the perfect watch to wear dressed in a suit, while the steel version has a bit of a classic appearance combined with a sporty more youthful feeling.

The clean dial layout increases legibility and ease on the eyes; the classic black roman numerals on the white dial reminds me of the elegance of an old Patek Philippe timepieces.

The 40 mm case is more than adequate in size, even today when many people like to wear large watches. The watch is water-resistant to 165 feet, enough to shower or swim while wearing it. Although, I personally wouldn’t submerge a watch that has a leather strap.

Buy Louis Erard Excellence Small Seconds Power Reserve WatchLouis Erard is expressing its vocations as a traditional watch “manufacture” developing modules such as the power reserve with exclusive in-house complications. Last but not least, the blued hands on the Small Seconds Power Reserve are to me a very special touch.

Louis Erard Watches Distributed Exclusively by Gevril Group in the US

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog digest. Reader comments are welcome.

Geneva Time Exhibition 2012

Article and Photography by Boris Pjanic

Every year in January, Geneva, Switzerland becomes the hub for watch dealers, jewelers, enthusiasts and collectors from around the world. Two large fairs, SIHH is primarily organized by the Richemont Group at the Palexpo Center, and GTE presents independent watchmakers and top emerging watch brands, such as Louis Erard, RSW and Saint Honoré Paris. Many regard GTE as a creativity incubator.

Louis Erard Mens 1931 Collection
Power Reserve Regulator
RSW Mens Consort Collection
Dual Time Zone
Saint Honore Paris Ladies
Haussman Collection
Louis Erard Mens 1931 Collection Power Reserve Regulator - 54209AS11.BDC25
RSW Mens Consort Collection Dual Time - 9140.PP.PP.1.00
Saint Honore Paris Ladies Haussman Collection - 766080 6Y8DR
Click to Enlarge Image Click to Enlarge Image Click to Enlarge Image

The bright red building that houses GTE can be seen from far away. It’s located not very far from both SIHH and Geneva Airport. There is parking by the entrance to the building, which is very convenient. Walking through the entrance, there’s a counter at the left where you pick up your entrance ticket.

One needs to obtain an invitation from one of the exhibiting watchmakers. I was lucky enough to have been invited by Quinting, an old watchmaking firm known for invisible movements. Many famous people including American presidents have worn Quinting. I know that President Bill Clinton wore a Quinting, as did UN Secretary General Kofi Annan and actor Gérard Depardieu.

RGM, one of the few American watchmakers, was also presenting their new timepieces. I had a long and very pleasant conversation about their watches with company founder Roland Murphy. The latest RGM watch is derived from an airplane clock, positioned behind the watch in the picture.

GTE Exhibition – Quinting Watch GTE Exhibition – RGM Watches
GTE Exhibition - Quinting Watch GTE Exhibition - RGM Watches

Last but not least, I discovered Reuge, a Basel-based mechanical music manufacturer who is worldwide renowned, exhibited some great pieces.

GTE Exhibition - Reuge Basel-Based Mechanical Music Manufacturer


I wanted to give you a brief look at this interesting watch fair, which some consider a side event of the larger SIHH fair. However, I do not think that it’s just a side event, as there are quite a number of attractive watch presentations there. I very much enjoyed my visit to GTE.

Now, I have my sights set on Baselworld 2012 coming in March. Hope to see you there!

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business, Samuel Friedmann, is the exclusive US agent for select European watch brands — distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. In addition, Gevril Group maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2012 to familiarize you with our many watch brands that will exhibit at the show. Contact us by email or at 845-425-9882.

Subscribe to the Gevril Group newsletter and blog digest. Your comments are welcome.

Louis Erard Watches at Baselworld 2011


Gevril Group is the US agent for Louis Erard Watches. Contact Michela Bonincontri by email or at 845-425-9882 x115. Set an appointment with us at Baselworld 2011.

Louis Erard will be situated in the Hall of Dreams 2.0, Booth C30.

Louis Erard Watches at BASELWORLD 2011 - March 24-31, Hall of Desires 2.0, Booth C30


Please Subscribe

Subscribe to the Gevril Group newsletter and weekly blog summary.

Also, feel free to comment on this post.