September 21, 2012
Claude Bernard Debuts New Ad Campaign
Celebrating a Time For Champions
After winning gold in the 100-meter backstroke, gold in the 400-meter medley relay, and silver in the 4×100 meter freestyle relay at the 2012 Summer Games, American swimmer Matt Grevers is the kind of champion the world can be proud of. Matt’s impressive performance added to his long string of wins in major international competition and enhanced his reputation as a man driven by adrenaline.
It’s no surprise that this champion swimmer would choose another world champion to wear on his wrist: the Claude Bernard Aquarider. To celebrate this partnership of champions, celebrated Chicago lifestyle photographer Jim Prisching captured a relaxed Matt Grevers in a dramatic black and white image, wearing his three medals and his Claude Bernard Aquarider timepiece. This memorable photo will be a fixture of the new Claude Bernard ad campaign featuring the celebrated “Watch of Champions.”
An athlete like Matt Grevers could easily have his choice of any timepiece he wanted. Matt chose the Aquarider because this unique combination of traditional Swiss quality and fine craftsmanship was a timepiece that met his own high standards for performance.
Claude Bernard and Matt Grevers are both driven by adrenaline to be the best that they can be. If you’d like to be the best that you can be, look for the Watch of Champions at your nearest authorized Claude Bernard dealer.
About Gevril Group
Gevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.
Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.
June 21, 2012
International Ad Campaign Captures Essence of Paris in Unique Style
Since 1885, the saint Honoré watch brand has been synonymous with the famous Paris Style, manufacturing unrivaled timepiece creations.
At the Baselworld 2012 international watch and jewelry show, saint Honoré unveiled a striking new advertising concept that brings three “stars” together into one image: the Eiffel Tower, French model Laurine, and the Opéra Watch. The new saint Honoré campaign, conceived by the Parker&Parker agency and shot by fashion photographer Sébastien Cottereau, celebrates the saint Honoré woman.
“This new campaign is all about style and dreams. It is dedicated to women and to Paris, two major themes of the saint Honoré brand. Around the world, Paris is recognized as the capital of trends and fashion. From Tokyo to New York, Dubai to Moscow, women everywhere have a great admiration for the French capital. It is an incredible asset and we wanted to show it at its best in an elegant, high-impact visual. The colors, the diamond pattern, the Eiffel Tower, Laurine herself — all come together to create a magical dream,” explains Olivier Birault, the brand’s CEO.
The campaign is as innovative as the saint Honoré brand, and introduces the “French-damier” diamond motif, a new theme for the brand, and presents the very glamorous “Diamond Éclair” version of its best-selling Opéra watch.
The saint Honoré elegant style and watchmaking expertise attract lovers of contemporary design world over. Its timepieces have a unique character and are crafted with the finest materials, eye-catching details and the assurance of Swiss made quality.
Saint Honoré watches are like Parisian women: elegant, seductive and contemporary — and like the City of Light itself: a savvy blend of tradition, with its majestic avenues and attractive buildings, and innovation, with its trendy districts, fashion shows and festivals.
About Gevril Group
Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 30+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.
Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.
May 5, 2011
Over the past year, taxi cabs displaying Fortis watch illustrations have been cruising through London, a metropolitan area whose population exceeds seven million. This form of advertising, if used in places with many points of sale, has potential for increasing brand awareness.
Fortis Watches Displayed on London Taxis
 |
|
 |
| Fortis Watches Spaceleader Taxi |
|
Fortis Watches Calculator Taxi |
Gevril Group US, Canada and Caribbean Fortis Watches Agent
Gevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact Miriam Tress, Fortis Brand Manager, by email or by calling 845-425-9882.
Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.
