Introducing the Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch


by John Sealander  

This superb vintage Louis Erard timepiece not only keeps you on time, it also takes you back in time.

Louis Erard WatchesThe 1930’s were a time when major changes were sweeping the world. When the first Louis Erard watches were introduced in 1931, the Empire State Building had just been completed and The Star-Spangled Banner had recently been adopted as the United States national anthem. It was a time when many men were beginning to replace their trusty pocket watches with something new: a practical, reliable wristwatch.

The elegant 40 mm limited edition Louis Erard Vintage Small Seconds 66 226 AA 01 introduced at Baselworld 2014 celebrates those momentous times with a nostalgic re-interpretation of the classic men’s wristwatch. The vintage three-hand configuration features a beautifully finished silver-tone dial with a traditional small seconds sub-dial at 9 o’clock, along with an easy-to-read and completely modern date window at 3 o’clock.

Louis Erard 66 226 AA 01 Limited Edition
1931 Vintage Small Seconds Watch
Louis Erard 66 226 AA 01 Vintage Small Seconds
Click to Enlarge Image

This innovative marriage of vintage styling and modern engineering is powered by a superlative Sellita SW-290 calibre automatic movement designed to provide a a lifetime of reliable service. The durable stainless steel case is water resistant to 165 feet and includes an exhibition style case back that lets you view the beautifully engraved oscillating weight and other moving parts of this handcrafted watch.

Produced in an individually numbered edition of only 500 pieces worldwide, this nostalgic tribute to the early days of wearing a watch on your wrist features an anti-reflective scratch resistant sapphire crystal and has been fitted with a luxurious padded black leather strap with cream colored top stitching. The watch is presented in a wonderful nostalgic box with an authentic wax seal and vintage stationary.

Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch

Key Features:

  • Swiss made timepiece
  • Swiss Sellita SW-290 calibre mechanical movement
  • Round stainless steel case, diameter 40 mm
  • Silver-toned dial, date window at 3 o’clock, exhibition caseback
  • Anti-reflective sapphire crystal
  • Black leather band, cream top stitching, steel pin buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

If you desire the traditional styling and craftsmanship of yesterday’s finest mechanical watches in the larger 40 mm size preferred by today’s watch aficionados, you’re going to insist on wearing a Louis Erard 1931 Vintage Small Seconds 66 226 AA 01 on your wrist.

Only 500 of these superb mechanical masterpieces will ever be available, so if you want one of your own, the time to act is now. To reserve your 1931 Vintage Small Seconds 66 226 AA 01, we urge you to contact an authorized Louis Erard dealer immediately.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Gevril 2405L Gramercy Men’s Automatic Yellow Gold Brown Leather Watch


by Meehna Goldsmith  

Gevril WatchesHere’s a handsome chap from Gevril officially called the Gevril 2405L Men’s Gramercy Automatic Yellow Gold Brown Leather Watch. If you’re familiar with Gevril, you’ll know that every model in the line is named after the Big Apple. What better city to inspire a watch’s aesthetics and spirit.

The Gevril 2405L Gramercy takes its name from the area in Manhattan referred to as Gramercy Park because of the 2-acre park that defines the neighborhood. Originally enclosed in 1833, actual construction of the surrounding homes on the lots didn’t begin until the 1840’s. An interesting fact is that it’s the only private park in New York City reserved for people owning property surrounding the park. They pay an annual fee to get a key that unlocks the environs inside. The general public isn’t allowed in; however, they can gaze upon the beauty as they jog or walk on the sidewalk that surrounds the park—and it is a popular place to find joggers and strollers.

Gevril 2405L Men’s Grammercy
Gevril 2405L Men's Grammercy

Gevril made a good choice giving the Men’s Gramercy Automatic Yellow Gold an affiliation with the exclusive park because indeed the watch has an old world rich and upscale feel. The white watch dial features a regulator configuration. A regulator setup separates out the hours, minutes and seconds onto separate indicators. This configuration was first used at the end of the 17th century to give watchmakers an accurate reference to regulate their watches. Minutes took center stage as the most important element, since at the time, technology didn’t allow for accuracy down to the seconds. That’s why the minutes are the largest indication going around the outside of the dial and the easiest to read at a glance.

In a 40 mm 18K gold round case with faceted lugs, the Gevril 2405L Gramercy separates the hours indicator at 12 o’clock balanced by the seconds indication at 6 o’clock. As described above, the timepiece follows the historical layout of the regulator configuration with the minutes hand the largest feature as it circles the dial. Because of the advancement of watch technology, you can be assured that the Gramercy will be within seconds of accuracy. As a bonus, you can view the automatic movement ticking away through the exhibition back. Finishing off the look is a brown calfskin strap with a gold buckle that beautifully complements the gold case.

Gevril 2405L Gramercy Men’s Automatic Yellow Gold Brown Leather Watch

Key features:

  • Swiss made timepiece
  • Swiss automatic movement, 31 jewels
  • 18K yellow gold case, diameter 20 mm, thickness 12 mm
  • Detailed white dial, regulator configuration with seconds and hours subdials
  • 18K yellow gold stationary bezel
  • Exhibition caseback reveals watch movement
  • Anti-reflective sapphire crystal
  • Brown calfskin band with with buckle
  • Limited Edition watch
  • Water resistant to 300 feet
  • 2 year manufacturer’s warranty

The Gevril 2405L Men’s Gramercy Automatic Yellow Gold Brown Leather Watch is produced in a limited edition and will elevate any timepiece collection.

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril 5850 Men’s Serenade Dual Time Zone Automatic Watch


by Meehna Goldsmith  

Gevril WatchesIn the Gevril watch collection, each pillar pays tribute to New York City. For the Avenue of Americas, it’s the long street that winds its way all through Frank Sinatra’s town. The Gevril Serenade 5850 model features the characteristic Deco styling with the wrist hugging case and curved dial with the jaunty scripted Arabic numerals marking the hours. However, more than just one watch, the Serenade qualifies as two.

In addition to keeping time where you are, the Serenade will also let you know what time it is in London or Hong Kong or whichever city you choose for your second reference. One of the most practical of all complications, the two time zone watch comes in handy for travelers, business people and those with family in other parts of the country or world. Instead of counting the time difference on your fingers, just glance down at the Serenade before you make that phone call to ensure it’s a convenient time for your recipient.

Gevril 5850 Men’s Avenue of Americas Serenade
Gevril 5850 Men's Avenue of Americas Serenade
Click to Enlarge Image

In a luxurious 18K white gold rectangular case with 44 x 34 mm dimensions, the Serenade 5850 features a gorgeous dial decorated with 18K white gold numerals. While the majority of two time zone watches mark the second location with just another hand concentric to the hour and minutes hands, the Serenade goes the extra distance in both functionality and design. An elegantly designed skeletonized blue second time zone hand links to a day-night indicator at 9 o’clock so there isn’t any guessing whether or not it’s 12 o’clock in the afternoon or it’s midnight. Another day-night indicator at 3 o’clock for the first time zone adds convenience as well as balancing out the design.

The white disk in the corresponding windows indicate daytime, while the blue disks indicate nighttime. Every detail is considered with convenience in mind. A pusher on left side of case at 10 o’clock clicks the skeletonized second time zone hand into the correct position so you can adjust the hour before you leave for the airport or as the jet’s wheels touch down on the ground. Conveniently, the date at 6 o’clock orients you to which day you’re in because what use is the time if you’ve got the date wrong.

While sometimes watches with a lot of complications on the dial can come off as messy and hard to read, the layout here is easy on the eyes to catch the desired information at a glance — which is the ideal situation. The Gevril Serenade 5850 is limited to 50 pieces and comes with a Louisiana crocodile bracelet with an 18K gold deployment clasp buckle.

Powered by an automatic movement with a 40-hour power reserve, the Serenade 5850 is right on key no matter what part of the world you’re in.

Gevril 5850 Men’s Serenade Dual Time Zone Automatic Watch

Key features:

  • Swiss made timepiece
  • GV AOMSE automatic Swiss movement, 22 jewels, engraved 23K rotor
  • 18K white gold case, diameter 34 mm x 44mm
  • 18K white gold stationary bezel
  • Rectangular silver dial, dual time zone and day-night indicators
  • Anti-reflective sapphire crystal and back
  • Black leather crocodile band with deployment clasp buckle
  • Limited Edition — only 50 pieces of precious metal
  • Water resistant to 165 feet
  • 2 year manufacturer’s warranty

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Fortis Mens 710.10.37 M – F-43 Jumping Hour Watch


by Adrian Herscovici  

A Most Venerable Watch Complication Renewed

Fortis WatchesAnalog watches tell time by way of hands that move in a circular motion. A “jump hour” complication replaces the traditional hour hand with a window through which the numerical hour is displayed. When the hour advances, the window (or the disc below it) makes an instant jump to the current hour.

Jump hour watches are not only appealing from a horological point of view; they are also functional, because reading the time using this configuration is unambiguous. In the hands of skilled watchmakers, the jump hour complication also presents opportunities to conceive of new and interesting arrangements such as the Fortis B-47 Mysterious Planets timepiece, introduced last year.

This year, at Baselworld 2013, Fortis introduced its latest jump hour model – the F-43 Jumping Hour – a watch that highlights the complication with artful simplicity. Like the B-47 before it, the F-43 Jumping Hours houses the Fortis F-2024 automatic movement, comprised of a highly modified ETA base with the jump hour mechanism added entirely by Fortis. A small portion of these components are visible through the dial; a wider view of the movement is visible through the glass caseback. The F-2024 employs 21 jewels and an Incabloc shock absorber. It beats at 28,800 vibrations per hour.

Fortis Mens 710.10.37 M – F-43 Jumping Hour Watch
Fortis Mens 710.10.37 M - F-43 Jumping Hour Watch
Click to Enlarge Image

But the dial is where the spectacle of the jump hour complication plays out. A matte-textured, smoky-gray disc covers a better part of the dial. Through its translucent surface, Arabic hour numerals appear on the dial plate below. The current hour is displayed through the circular aperture on the disc. When the hour changes the gray disc rotates clockwise, while the centrally mounted minute hand continues its customary rotation around the dial. Design details include chrome hour markers as well as a thin chrome frame around the aperture.

The watch’s two-part case is 43 mm in diameter and made of brushed stainless steel. Sapphire crystal with anti-reflective coating applied to both sides protects the dial side of the watch; the caseback screws down adding to the watch’s water resistance to a depth of 656 feet. The large crown is characteristic of many Fortis Space and Aviation models and features the Fortis logo. Each watch in this 500 piece limited edition is individually numbered on the caseback.

The neutral tones of the F-43 Jumping Hour are well suited to either a bracelet or strap, but the matching brushed-steel bracelet shown here is the most robust choice with its thick triple-link construction and folding clasp.

Fortis Mens 710.10.37 M – F-43 Jumping Hour Watch

List Price: $5,025

Key features:

  • Fortis caliber F-2024 Swiss automatic movement, 21 jewels, 28,800 vibrations per hour
  • Unique “jumping hour” complication
  • Two-part brushed stainless steel case, diameter 43 mm
  • Glass dial, rotating matte-textured smoky-gray disc, chrome indices and window frame
  • Exhibition screw-down glass case back reveals the watch movement
  • Anti-reflective scratch-resistant sapphire crystal on both sides
  • Robust brushed stainless steel bracelet, triple-link construction, traditional folding clasp
  • Limited edition of 500 pieces, individually numbered
  • Water resistant to 656 feet
  • 2-year manufacturer’s warranty

To wear the Fortis F-43 Jumping Hour is to find renewed enthusiasm for a novel watch complication. It’s a highly functional departure from the everyday way of reading time, and it will spark curiosity as much as it delights. Act now, before all 500 pieces are gone.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the official Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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