The New Louis Erard 62 233 AA10 Men’s Excellence Open Balance Watch


by John Sealander  

This exceptional Louis Erard mechanical timepiece bares its heart and soul for all to see.

Louis Erard WatchesLouis Erard mechanical watches are prized by watch aficionados and other watchmakers for their exceptional craftsmanship, quality, and value. These technically innovative, classically styled Swiss made watches have proved that interesting watch complications and old-world quality can go hand-in-hand with affordable prices. In the process, they are helping the fine mechanical timepiece enjoy a new renaissance.

Buy Louis Erard 62 233 AA10 Excellence Open Balance WatchThe superb open heart Louis Erard Excellence 62 233 AA10 introduced at Baselworld 2014 serves as a showcase for everything the brand represents. This elegant 40 mm three-hand configuration features traditional blued steel hands, classic Roman numerals, and an artfully executed open-heart complication on the front of a beautifully finished silver-toned dial.

With its rotating balance wheel clearly visible at 6 o’clock on the front of the dial and the entire mechanical movement visible through an exhibition style caseback, this Louis Erard timepiece provides plenty of opportunities to admire the precision Swiss-made Soprod SOP A10BV-2 calibre automatic movement within. An anti-reflective, scratch resistant sapphire crystal protects the classically uncluttered dial, while a durable stainless steel case keeps the watch water resistant to 165 feet.

The understated simplicity of this fine watch makes it the perfect choice for both dressy and casual occasions. You would never expect a timepiece of this quality to be available at such a reasonable price, but keeping high quality mechanical watches affordable is something the skilled watchmakers at Louis Erard are famous for.

Louis Erard 62 233 AA10 Men’s Excellence Watch

Buy Louis Erard 62 233 AA10 Excellence Open Balance WatchKey Features:

  • Swiss-made timepiece
  • Swiss Soprod SOP A10BV-2 calibre mechanical self-winding movement
  • Round stainless steel case, diameter 40 mm, thickness 21 mm, exhibition caseback
  • Silver-toned dial, 6 o’clock opening
  • Anti-reflective sapphire crystal
  • Black crocodile-pattern leather band with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

If you’re a fan of interesting complications and exceptional craftsmanship, you’re going to love the Louis Erard Excellence 62 233 AA10. This hand crafted open-heart design is simply breathtaking. When you’re ready to declare your allegiance to an exceptional mechanical timepiece, look for the watch that bares its heart and soul: the Louis Erard Men’s Excellence Open Balance. To put one of these classically styled beauties on your wrist, contact an authorized Louis Erard dealer today and tell them you’re looking for excellence.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Introducing the Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch


by John Sealander  

This superb vintage Louis Erard timepiece not only keeps you on time, it also takes you back in time.

Louis Erard WatchesThe 1930’s were a time when major changes were sweeping the world. When the first Louis Erard watches were introduced in 1931, the Empire State Building had just been completed and The Star-Spangled Banner had recently been adopted as the United States national anthem. It was a time when many men were beginning to replace their trusty pocket watches with something new: a practical, reliable wristwatch.

The elegant 40 mm limited edition Louis Erard Vintage Small Seconds 66 226 AA 01 introduced at Baselworld 2014 celebrates those momentous times with a nostalgic re-interpretation of the classic men’s wristwatch. The vintage three-hand configuration features a beautifully finished silver-tone dial with a traditional small seconds sub-dial at 9 o’clock, along with an easy-to-read and completely modern date window at 3 o’clock.

Louis Erard 66 226 AA 01 Limited Edition
1931 Vintage Small Seconds Watch
Louis Erard 66 226 AA 01 Vintage Small Seconds
Click to Enlarge Image

This innovative marriage of vintage styling and modern engineering is powered by a superlative Sellita SW-290 calibre automatic movement designed to provide a a lifetime of reliable service. The durable stainless steel case is water resistant to 165 feet and includes an exhibition style case back that lets you view the beautifully engraved oscillating weight and other moving parts of this handcrafted watch.

Produced in an individually numbered edition of only 500 pieces worldwide, this nostalgic tribute to the early days of wearing a watch on your wrist features an anti-reflective scratch resistant sapphire crystal and has been fitted with a luxurious padded black leather strap with cream colored top stitching. The watch is presented in a wonderful nostalgic box with an authentic wax seal and vintage stationary.

Louis Erard 66 226 AA 01 Limited Edition 1931 Vintage Small Seconds Watch

Key Features:

  • Swiss made timepiece
  • Swiss Sellita SW-290 calibre mechanical movement
  • Round stainless steel case, diameter 40 mm
  • Silver-toned dial, date window at 3 o’clock, exhibition caseback
  • Anti-reflective sapphire crystal
  • Black leather band, cream top stitching, steel pin buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

If you desire the traditional styling and craftsmanship of yesterday’s finest mechanical watches in the larger 40 mm size preferred by today’s watch aficionados, you’re going to insist on wearing a Louis Erard 1931 Vintage Small Seconds 66 226 AA 01 on your wrist.

Only 500 of these superb mechanical masterpieces will ever be available, so if you want one of your own, the time to act is now. To reserve your 1931 Vintage Small Seconds 66 226 AA 01, we urge you to contact an authorized Louis Erard dealer immediately.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

The New Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph


by John Sealander  

This superb Louis Erard three-register chronograph is a celebration of Switzerland’s watchmaking heritage.

Louis Erard WatchesWhen Louis Erard and André Perret founded Louis Erard in 1929, they were determined to continue the Swiss tradition of crafting innovative, high quality mechanical timepieces. They also wanted to do something nobody had done before: offer Swiss made quality and interesting complications at an affordable price.

Their success at turning this dream into a reality has made Louis Erard timepieces a favorite of discriminating watch aficionados and even other watchmakers. These people know that Louis Erard’s technically innovative, classically styled, all mechanical watches are an exceptional value.

The new Louis Erard Héritage Chronograph introduced at Baselworld 2014 provides an excellent example of why this small Swiss watchmaker is so highly regarded. This sophisticated three-register chronograph offers authentic vintage styling in a larger 42 mm size preferred by today’s watch fans. A beautiful silver-toned dial incorporates well-placed 30-minute and 12-hour totalizers, along with a continuous small seconds display at 9 o’clock. These beautiful, blue sub-dials provide the perfect contrast to the silver dial with its precisely engraved minute scale on the beveled chapter ring. There is also a large day/date display at 3 o’clock.

Louis Erard 78 104 AA11 Héritage Chronograph
Louis Erard  78 104 AA11 Héritage Chronograph
Click to Enlarge Image

The Héritage 78 104 AA 11 is powered by a precision automatic Valjoux 7750 chronograph movement and protected by a massive stainless steel case that is water resistant to 165 feet. The chronograph is equipped with an anti-reflective, scratch resistant sapphire crystal and has an exhibition back so you can view the intricate movement at work. Breaking with tradition, Louis Erard has fitted this traditionally styled chronograph with a modern black fabric strap with contrasting white top stitching that is secured by a convenient folding deployment clasp.

Louis Erard 78 104 AA 11 Men’s Héritage Automatic Chronograph

Key Features:

  • Swiss made timepiece
  • Swiss ETA Valjoux 7750 calibre movement
  • Round stainless steel case, diameter 42 mm
  • Silver-toned dial with exhibition caseback
  • Date window at 3 o’clock and 3 blue chronograph counters
  • Anti-reflective sapphire crystal
  • Black fabric strap with steel folding clasp
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

The craftsmanship and attention to detail on this fine, all-mechanical timepiece is simply amazing. The new Louis Erard Héritage 78 104 AA 11 is the perfect way to experience the joy of wearing a fine vintage timepiece without any of the expensive repair and maintenance issues. Only you need to know that you’re wearing a brand new watch designed to provide a lifetime of reliable service. If you’re ready to celebrate Switzerland’s watchmaking heritage with a fine mechanical timepiece, contact an authorized Louis Erard dealer today and reserve your own Héritage 78 104 AA 11 chronograph while they’re still available.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.

Louis Erard 69101AA05.BMA19 Men’s Heritage Automatic Watch


by John Sealander  

For eighty-five years, Louis Erard has been determined to preserve Switzerland’s watchmaking heritage. This new Heritage model shows how successful they’ve been.

Louis Erard WatchesWhen Louis Erard and André Perret founded Louis Erard in 1929, they had a dream. They wanted to show the world that Switzerland’s heritage of fine craftsmanship and watchmaking expertise was still obtainable at an affordable price. Over the years, they never waivered from their initial concept of Haute Horlogerie, continuing to manufacture a highly prized collection of technically innovative and classically styled mechanical watches.

Buy Louis Erard 69101AA05.BMA19 Heritage WatchThe new Louis Erard 69101AA05.BMA19 Men’s Heritage watch provides convincing proof that the company’s ongoing quest to preserve the Swiss watchmaking heritage has been an unqualified success. The clean, classic lines of the 39.5 mm Heritage are faithful to an era when quality craftsmanship was king. This is the type of watch that discriminating businessmen and sportsmen wore during the 60’s and 70’s.

This well-tailored watch features a simple three-hand configuration with a precisely etched minute scale circumscribed around the edge of a beautiful deep blue dial with contrasting Roman numbers. Luminous silver baton hands and a convenient date window between 4 and 5 o’clock complete the well designed display.

The 69101AA05.BMA19 Men’s Heritage is powered by a dependable, 25 jewel, Swiss-made ETA 2824 automatic movement with a 38-42 hour power reserve. The brushed and polished stainless steel case is water resistant to 165 feet and includes a 8 mm exhibition port on the caseback that provides a glimpse of the movement’s oscillating balance wheel. An anti-reflective, scratch resistant sapphire crystal protects the classically correct dial. To complete the classic look, the handsome Men’s Heritage has been equipped with a beautiful stainless steel bracelet with a convenient push button fold-over safety clasp.

Louis Erard 69101AA05.BMA19 Men’s Heritage Automatic Watch

Buy Louis Erard 69101AA05.BMA19 Heritage WatchKey features:

  • Swiss made timepiece
  • Swiss Automatic self-winding movement, 25 jewels
  • Round stainless steel case, diameter 39.5 mm, thickness 11 mm, exhibition caseback
  • Blue stainless steel dial, luminous hands and hour markers, date window
  • Stationary, stainless steel bezel
  • Anti-reflective sapphire crystal
  • Silver stainless steel band, width 19.5 mm, push button deployment clasp buckle
  • Water resistant to 165 feet
  • 2-year manufacturer’s warranty

This inspired design is one of the reasons why Louis Erard watches continue to be prized by watch aficionados and even other watchmakers. If you’ve been wondering where you can still find watchmaking expertise and flawless quality at an affordable price, the Men’s Heritage is exactly what you’re looking for. To put one of these classically correct creations on your own wrist, contact your authorized Louis Erard dealer immediately before supplies are gone.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.