The Fashionable Future of Smart Watches

Moto 360 Smartwatch


by Adrian Herscovici  

The Shapes of Things to Come

So called smartwatches are appearing at an accelerated pace on the production lines of tech manufacturers and traditional watch manufacturers alike. Fueled by the desire to make headway into the market for new and different portable technology, each manufacturer hopes to be the first to design a device that consumers feel they actually need. But what should the ultimate smartwatch look like? The answer: it doesn’t matter, because function will dictate form.

The Latest Smartwatches

On January 1, 2015 Montblanc introduced its e-Strap, with smartwatch technology built into the strap rather than into the watch itself. Theoretically the e-Strap is interchangeable with all sorts of watches, and could therefore be classified as more of a smartwatch accessory. The e-Strap uses Bluetooth wireless technology to provide notifications and track physical activity in conjunction with a smartphone.

Montblanc E-Straps Adds Functionality to Luxury Watches
Montblanc E-Straps Adds Functionality to Luxury Watches
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Other companies are opting to integrate smartwatch technology directly into more traditional looking cases, which may be an attractive compromise for people who want high-tech functionality but don’t want an unattractive gadget on their wrists. The Withings Activaté watch is a good example; it has a stainless steel case mounted on a fine leather strap, a Swiss made dial and a sapphire crystal. The Activaté is also compatible with a smartphone.

Withings Activaté Watches
Withings Activaté Watches
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And last year the world took note when Apple made its first foray into smartwatches with the introduction of the Apple Watch, a unique device that is at once totally futuristic in appearance but incorporates classic elements of watch design including high-end case finishing, interchangeable straps and an external crown. The Apple Watch rolls out this year and, no surprise, works exclusively with an iPhone.

Apple Smartwatches
Apple Smartwatches
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Ambiguous Value Propositions

The one thing that all of the aforementioned examples have in common (along with the numerous other smartwatches on the market), is that their “smart” functions work only with a smartphone – the human race’s standard equipment in every demographic from pre-teen to septuagenarian. If the smartwatch is going to complement, let alone eclipse, the smartphone, it needs to work more independently or offer more meaningful enhancements.

Sure, there are tech-savvy people who will adopt smartwatches immediately; yes, there are purists who have no interest whatsoever in wearing a wrist computer; and yes, there are those in between who require a compelling reason to consider switching from what they already wear, or to wearing any watch at all.

Sony Smartwatch User
Sony Smartwatch User
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Current smartwatches offer few luxuries of convenience to drive anyone’s willingness to adopt them as mandatory equipment. Figuring out the value of the smartwatch to the consumer is therefore the obvious million-dollar question. Whatever the “ultimate” smartwatch does, be certain that this functionality will have a greater impact on dictating its shape than whether or not the device is 50 or 100 mm wide. Ultimately, the decision to wear a smartwatch is about function, not form.

Function First

Companies like HYT, MB&F and Urwerk already produce mechanical watches that stretch the imagination about how a watch looks and displays time. Some of the watches by these companies are impractical and all of them are exclusive and expensive, but they do indicate that people have an inherent interest in new shapes, sizes and designs if the device’s purpose is clear – all of the watches by these companies are high-end timepieces designed to tell time and appeal to their respective audience.

Once there is a smartwatch with a clear purpose that offers essential advantages to the wearer, fashion will adopt the form and people will make the shape – whatever it is – fit within their daily lives, just like smartphones. The bottom line is: first, create something that people need and then experiment and refine the shape and style.

Maybe designing a strap to attach a smartphone to the wrist is a smarter approach than trying to transform the smartphone into some type of wrist device; maybe shirts with custom sleeve lengths to accommodate such a smartphone strap will become commonplace. We’ll find out soon enough.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Gevril Group Adds Glam Rock Watches to Impressive Array of Brands

Glam Rock Watches


by Adrian Herscovici  

Gevril Group announced today that it has added Glam Rock watches to its lineup of fine watch brands. Gevril Group becomes the exclusive representative of Glam Rock watches in the United States, Canada and the Caribbean.

Glam Rock was founded by Italian designer Enrico Margaritelli and his wife and business partner Isabelle Maujean, both formerly of Fossil. Glam Rock watches are stylish, innovative and immensely popular worldwide.

“We are delighted to represent Glam Rock,” says Gevril Group owner and president Samuel Friedmann. “This is a partnership based on shared core values. Glam Rock isn’t about selling a label – it’s about offering Swiss made quality with luxurious finishings at an affordable cost. Gevril Group applauds this approach and welcomes Glam Rock to our family of brands.”

A survey of Glam Rock’s watch collections illustrates this mutual standpoint. The Bal Harbour, Miami and Vintage Glam collections, with their sultry and colorful south-Florida personas, fit well within Gevril Group lineup of vibrant fashion watches, a roster that already includes Calibre, Ferragamo, Gattinoni, GV2, Haurex, Hush Puppies, Johan Eric, Jowissa, Just Cavalli, Rüdiger, Versace, Versus and Viceroy.

“Glam Rock watches speak for themselves. These are watches with an independent spirit and style. They appeal to people who want to own well-made watches with imaginative designs, much like Versus by Versace or our own proprietary GV2 brand.” Friedmann adds.

Quality and customization are two important attributes of Glam Rock watches that impressed Gevril Group from day one. In addition to Swiss made movements, Glam Rock uses fine leathers, Techno Silk fabric, patterned silicon and stainless steel to create its interchangeable case covers, straps and bracelets. These qualities are not overlooked by trendsetters, either: Glam Rock watches are popular among celebrities and other demanding clientele who value detailed craftsmanship and up-to-the-minute styles in their fashionable, public lives.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Enthusiastic Buyers in Las Vegas Applaud Gevril Group’s New Luxury and Fashion Watch Marketing Concept


by John Sealander  

For Immediate Release

Gevril GroupWhen watch buyers and enthusiasts gathered for this year’s premier watch and jewelry show early June in Las Vegas, they were greeted with an entirely new concept in marketing luxury and fashion watches. Gevril Group owner and President Samuel Friedmann had gathered 17 of the world’s most popular and respected brands under a common umbrella to provide buyers with an unprecedented variety of quality choices.

According to Mr. Friedmann, each of the many brands represented by Gevril Group in Las Vegas was selected for the outstanding value it offers customers. As a result, buyers were able to quickly review a wide variety of choices and find the collections they were looking for at the price points their customers were expecting.

Gevril Group’s marketing executives were extremely pleased with the new selling opportunities their company now provides. “With the several-fold increase in attendance this year, optimism pervaded our show,” said organizer Michela Bonincontri.

Paul Ziff, US and Caribbean President of Ferragamo Timepieces Paul Ziff, Ferragamo Timepieces President for the US and the Caribbean said, “I think we’re entering an age of self- expression and individualism for the watch and jewelry industry. Purchasing only to impress others has gone out of style. Purchasing to express one’s sense of style, aesthetics and for one’s own joy is the trend.”

Lisa DeLorenzo said, “My customers loved the new Versace line. We wrote many orders in Vegas and have commitments for future orders as well.”

Miri Tress reported lots of excitement for the new models introduced by Fortis to honor their 100th anniversary.

Ruth Dombroff was equally excited about the new all aluminum Haurex INK Collection. “People just went crazy for it,” she said.

With each brand representing a different price point and area of interest, there was something for everybody. The Gevril Group reported outstanding attendance and sales throughout the event, breaking all previous records.

Samuel Friedmann, Owner and President of Gevril GroupAccording to Samuel Friedmann, putting outstanding luxury and fashion brands, such as 3H Italia, Edox, Eterna, Fortis, Gevril, Haurex, Jean d’Eve, Laurens, Lorenz, Louis Erard, Meccaniche Veloci, Montres De Luxe, Paris Hilton, and POLICE, as well as many others, under a common umbrella that’s instantly accessible from a single website or through a single phone call is revolutionary.

“We’re making the very best watch brands more accessible than ever,” says Friedmann. “True luxury watches used to be out of reach for most people,” he said. “Now, by searching the world for exceptional value, we can bring luxury and fashion watches to people at affordable prices.”

Click on Each Picture Description to Enlarge

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Will Represent Broad Spectrum of European Watch Brands in Las Vegas June 2-5, 2011

For Immediate Release

Watch distributor Gevril Group is sending a team to Las Vegas to meet with watch retailers and buyers who will be attending the JCK, Couture and Luxury trade shows June 2-5.

Many in the industry view the Las Vegas events as the most important of the year for the US business, while others prefer to accord that distinction to Baselworld, the watch and jewelry event that took place in March in Basel, Switzerland and attracted more than 100,000 visitors.

Gevril Group had an enormous amount of success at Baselworld 2011 and added a number of outstanding European manufacturers to its already substantial watch brand portfolio. According to Samuel Friedmann, company founder and President, “Las Vegas is an excellent opportunity for Gevril Group to increase the awareness of our many brands in the American marketplace.”

Gevril Group’s watch collections represent a wide variety of styles and price points and include such brands as Versace, Ferragamo, Eterna, Fortis, Gevril, GV2, Edox, Louis Erard, Haurex, Swiss Military, Police and Paris Hilton. Meeting appointments are still available for watch buyers who wish to learn about these brands, as well as the other lines Gevril Group represents.

About Gevril Group

Gevril GroupDirected by company founder and long-time creative force in the watch business, Samuel Friedmann, Gevril Group is the exclusive US agent for more than thirty select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points.

Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Contact Michela Bonincontri at Gevril Group by email or at 914-689-1058.