The Essence of Style in the Digital Age: The Wristwatch.

by Keverne Denahan

With the proliferation of mobile phones these days, you would think that wearing a timepiece, or wristwatch, would be obsolete.  Everything is digital and people can just look at their phones, but if you notice, there are some that prefer to continue wearing a wristwatch.


There is a certain panache, a “je ne sais quoi” when it comes to true style and genteel living as it relates to wearing a wristwatch.



If one were to truly understand time and all its elements, one would know that the wristwatch is, at its very essence, a symbol of time.  Only the very few have the luxury of having time, which is one reason wearing a wristwatch has endured as an unshakeable status symbol throughout this Digital Age.


Imagine you are at a luxury hotel having an important meeting, but you need to check the time to ensure you talk to your children before their bedtime.  Glancing at your watch, for the rich and famous and the people who can afford to dine out or attend a business meeting, has a certain level of elegance and style.  It’s unobtrusive.  It doesn’t convey that you’re distracted or inattentive.  Pulling out your phone to check the time however, conveys a completely different message.



Style can be deep-rooted or it can be learned.  Watches are a timeless symbol of achieving that level of style.  Whether wearing a timepiece that is modern and innovative or passed down from generation to generation, it’s rooted firmly, internationally, as a status symbol.


Image by Keverne Denahan


When one conjures up images of deep-rooted status symbols, one thinks of classic luxury brands such as Hermes, Burberry, Louis Vuitton and Mikimoto.  What would style be without an Hermes scarf, a Burberry raincoat, a Louis Vuitton handbag, strand of Mikimoto pearls, and of course, a timepiece worn boldly on the wrist or clasped casually as a bracelet, dangling just….so.


Image by Keverne Denahan


Consider these rich Heritage Brands that have an everlasting presence on the wrists of the strong and powerful:  Audemars Piguet, Patek Phillipe, Breitling, Gevril, Rolex and TAG Heuer to name of few of the many Luxury Swiss Watch Brands in the world.


Overall, many watch brands have not seen a downturn in sales since the mobile phone because much of their clientele is aware that a wristwatch signifies the essence of style, professionalism, and quite literally, the luxury of time.




Then you have the demographics that have little to no experience with analog.  They are rediscovering books, LP’s, and wristwatches as they seek a more tangible and grounded experience for their lifestyle.  The wristwatch is seen as a fascinating accessory, and trendy in many circles.


There is a time and place to dig your phone out and check the time.  The wristwatch, regardless of brand, make or model, continues to capture the essence of style and remains a status symbol accessory, even during the Digital Age.

Top 5 Reasons Why a Watch is a Timeless Accessory

by Keverne Denahan

When we think of a watch, we think of it as an accessory that not only has function, but has design.  Design can be as intricate as different time zones, diving altimeters and lunar phases to as basic as two hands moving around a dial.


So how is it that while some accessories that were considered “de rigueur” in their time have gone by the wayside, while the wristwatch marches forward?  Think about sweater clips in the 50’s for example. Whether for sport, business, deep sea diving or an evening out, watches march on as the “it” wrist accessory.



Let’s explore the top five reasons why a watch is timeless (pun intended):


  1. Fashion: As fashion tides ebb and flow, a steady symbol throughout cycles is the wristwatch as an accessory.  As luxury and fashion watches go, it gives the added benefit of serving a function as well as a new meaning to the term ‘arm candy’.   More elaborate watch models give you the Lunar Phasedual time zones and more. Fashion can be classified as Classic with more understated models such as the Cartier Tank watch, or more trendy styles with rubber watch bands and bright colors such as the Fitbit Smartwatch Versa 3.



  1. Iconic: When we say “iconic”, our minds instantly go to large, groomed swaths of land, horse stables, wooden yachts, classic cars, Italian leather goods, rich linens, cashmere and luxe fabrics.  We conjure up living with ease in comfort and style as our way of life.  This style is often passed down through generations of living in luxury, but it can be learned and replicated at most demographic levels.  A Swiss made watch would fall into the category of iconic style with just an ounce of indulgence.

    Man Sailing Luxury Yacht



  1. Collectible: Many High Net Worth individuals understand the value of collecting a well-made and highly sought-after timepiece.  Talk to a man with a stunning timepiece and oftentimes you will discover that this is one of many in his collection.  Understanding a quality timepiece and its unique value is what attracts those in-the-know to begin their collections.  Once begun, it’s hard to turn down even the most expensive of watches when you know that it could be sold at auction such as Sotheby’s or Christie’s.


  1. Heritage: Selling at auction is one possibility for a watch collector, but another is the value of passing your watch down to the next generation.  Time literally marches on no matter where you live or what you do.  As families continue, so does the legacy of time which makes receiving a watch as inheritance or special gift, all the more meaningful.  Knowing you are wearing your grandfather’s watch as he built his company and raised his family brings the heritage aspect of a timepiece so much closer. It’s a connector to others in your family tree, a way of keeping them here with us.

    Image by Keverne Denahan


  1. Professional: Check any wrist on Wall Street and you are sure to see the likes of many high-end watch brands.  Time is critical to a successful businessman or businesswoman who has to attend meetings, power lunches, catch a flight or even catch up on the golf course.  The practicality of checking the time makes the luxury timepiece an essential accessory.  It’s been noted that successful people wear a watch.

    Image by Keverne Denahan


So, there you have it.  If you have always worn a watch, then you understand the significance.  If you’ve been questioning the value of wearing a watch rather than just using your mobile phone to check the time, then this should validate your decision, no matter what brand you choose.

Will Google Win the Smartwatch War?

Google Android Wear

by John Sealander  

Will the company with the best hardware win the smartwatch wars? Or will it be the company with the most data?

GoogleAlmost everybody agrees that wearable technology will be the next big thing. What is unclear at this point is who will come up with the winning formula for a successful smartwatch. Pundits and industry insiders could learn a lot by looking at what has happened to Blackberry. This popular platform actually incorporated very sophisticated technology when it was introduced. It was left behind in the dust however, when other manufacturers discovered that software was much more important to smartphone customers than the hardware.

Innovative, inexpensive and even free apps turned the modern smartphone into a versatile tool that could do virtually anything. Ten years later, the same thing could be happening with the emerging market for wearable technology. This time, it won’t be the apps that make the difference; it will be how effectively these apps will be able to access and utilize vast amounts of data.

A Data Goldmine

Who has access to the most data these days? One company stands head and shoulders above the rest is Google. Google has access to such an enormous amount of data that they already have the capacity to do things that other companies can’t. This is why when Google announced recently that it was exploring a new line of Android Wear, it caused a lot of speculation within the watch industry.

Imagine a watch with motion sensors and a microphone. It might figure out that you’re dancing and tell you what song is playing. A Google smartwatch could interface with your online calendar and not only remind you about upcoming events, it could also suggest what you might bring to the party, based on what stores are nearby. Google is all about putting data in context. Instead of a long list of Apple style apps, a Google smartwatch might continually track what you are doing and suggest an appropriate response, based on the context of your actions at the time.

Instead of traditional apps, a Google smartwatch will probably be based on a set of actions. This is what Google is already exploring with its innovative Google Glass wearable project. Using context based actions, you could quickly and easily use your watch for calling a cab, exploring a new city, finding nearby friends, or planning an alternate route to the airport. Google’s innovative creative team lives in a world where cyborgs are cool and talking to your gadgets is as normal as striking up a conversation with the person next to you. They want to go beyond technology and create a watch that becomes an extension of you.

Google in the Driver’s Seat?

Just as Apple understood what a new generation of customers wanted better than Blackberry, Google seems to understand what future generations are going to want better than most current technology companies.

The smartwatch wars have just begun and there won’t be a single winner. Companies as diverse as Sony, Apple, Motorola, Samsung, and even watchmaking giant Swatch, are all planning to introduce their own versions of wearable technology in the near future. Anything could happen at this point, but it would be unwise to count Google out. Google has something that other companies don’t. Google has all the data.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Forget About Tourbillons! Watch Aficionados Finally Embrace Technology

Seiko Astron GPS Watch

by John Sealander  

A Brief History of High-Tech Watches

There have been high-tech timepieces for almost as long as there have been advancements in technology. First to become popular in the early 1970’s were watches that displayed the time using LED diodes like the Hamilton Pulsar worn by Roger Moore in “Live and Let Die.” Later, calculator watches, fitness watches, and hiking and adventure watches became popular for a time.

Although some of these timepieces are still prized by collectors, very few were ever taken seriously by watch aficionados. Sophisticated watch fans have always preferred the precision gears, jeweled bearings, and tiny springs found in traditional mechanical movements.

The love of old world craftsmanship is still strong, but there is a new appreciation for technology among fans of luxury timepieces. High-tech timepieces are finally beginning to be taken seriously.

A New Generation of High Tech Watches

The current crop of high-tech timepieces has caught the attention of prestigious watch journals and sophisticated fans with their unique combination of great design, superb craftsmanship, and advanced features. Watches like the Casio Pro Trek PRW6000, the Seiko Astron, and the Citizen Skyhawk AT are getting rave reviews by offering battery-free solar power, atomic clock accuracy, and sophisticated chronograph features in a beautiful, well-designed package that rivals the best high-end mechanical watches.

In a world where your cell phone and computer always display the correct time to the exact second, many younger watch aficionados are starting to expect the same type of accuracy from the watch on their wrist. Unlike earlier generations of technology watches that displayed their information in an ugly plastic case, the latest high-tech watches are beautifully crafted masterpieces.

Seiko’s Foresight and Continuing Excellence

When Seiko introduced the Astron, the first commercially available quartz timepiece in 1969, they said “Someday, all watches will be made this way.” Now Seiko is saying the same thing about a brand new Astron. This amazing timepiece, housed in a stylish titanium case, is powered by the sun, automatically adjusts to the time zone you’re in using GPS satellite signals, and features a perpetual calendar that is always correct until February 28, 2100.

The Astron recognizes all 39 of the world’s time zones by determining its current location using GPS, then comparing that information with an onboard database that divides the Earth’s surface into one million squares, each of which is assigned to a particular time zone. This is something even $100,000 mechanical watches can’t do. Even the most sophisticated mechanical watch will only display 37 time zones with a manual reset.

High-Tech Watch Popularity Continues to Grow

Less expensive high tech watches like the Casio Pro Trek PRW6000 and Citizen Skyhawk AT use radio signals from an atomic clock instead of GPS satellites to maintain split-second accuracy. What they share with the Seiko Astron is great design and superbly crafted cases. Maybe that’s why they are showing up on the wrists of more and more sophisticated watch aficionados.

The latest generation of high-tech timepieces has raised the bar for all timepieces. When it becomes possible to provide more, people tend to expect more. There will always be a place for traditional mechanical timepieces, but these types of watches are already becoming fashion items instead of functional tools. Although the best mechanical watches are already just as collectible as a vintage Ferrari or couture gown, you might not be wearing one to work much longer. They are ultimately museum pieces. When you can wear a precisely crafted, impeccably styled timepiece that runs forever on solar power and tells you the exact time to the millisecond even if you are in the middle of the Atlantic Ocean, why would you want to wear anything else?

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.