Couture Las Vegas Vital to U.S. Market Say Watch Industry Insiders

by Ivo Jackson  

Globally, Las Vegas represents the ultimate in exquisite indulgences in nearly every way imaginable. The fashion industry is no exception.

Luxury timepiece dealers and distributors meet every year at the majestic Wynn Resort in Las Vegas, Nevada for The Couture Show, the premiere jewelry and watch event for high-end retailers in the U.S. Watch industry insiders gather at Couture Las Vegas to browse exclusive new collections, strengthen business relationships, and prepare to bring the best of the fashion and luxury watch world to consumers throughout the United States.

Historically, the Baselworld Watch and Jewelry Show, held in Basel, Switzerland, has been the world’s premiere timepiece trade show. Beginning in 1917 in the world capital for fine timepiece manufacturing, “Basel Fair”, as it is often called by Europeans, is the largest show for watch manufacturers and distributors worldwide, and was by default the most important show in the industry.

However, as the U.S. market is becoming increasingly important to luxury and fashion timepiece brands, The Couture Show in Las Vegas is growing in importance, as well. According to many Couture 2013 attendees, this fabulous five-day show now rivals its Basel counterpart.


Paolo Marai, CEO of Vertime, commented that “Compared to Basel Fair, as a very limited number of US customers are coming to see the new products, Couture is really the hot moment of the year to show the new collections to our customers based in the U.S.” Danny Govberg, owner of Govberg Jewelers agrees. A fan of the show, he calls Couture Las Vegas, “one of the most prestigious shows in the world with the most prestigious designers and watch brands.”

Besides quality and exclusivity, location and accommodation also make The Couture Show at the Wynn Resort in Las Vegas a growing and vital influence within the luxury timepiece industry. To have such a quality trade show in the U.S. makes it easier for more North American retailers to attend and do all their shopping for the upcoming season in one place.

Furthermore, American buyers are often more accustomed to the large, luxurious accommodations in Las Vegas, as opposed to the more conservative and “cozy” accommodations available to Baselworld attendees, so going to Couture Las Vegas is not only more convenient, but potentially more comfortable than traveling to Switzerland for Baselworld.

As the U.S. luxury watch market grows with designer brands launching high-end fashion watch brands to accompany their clothing lines, the timepiece exhibition at The Couture Show in Las Vegas will continue to grow in importance and excellence.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Couture 2013 Las Vegas – Showcasing the Worlds Best Luxury Brands

Fortis, Ferragamo and Versace Couture Time 2012 Banners


by John Sealander  

If Your Business is Luxury, You Always Make Time For Couture

Perfectly timed to coincide with Las Vegas Jewelry Week, Couture is just around the corner. From May 30 until June 3, the world’s leading jewelry and timepiece designers, retailers, and manufacturers will gather at the exclusive Wynn Hotel in Las Vegas for Couture. For over 16 years, the Couture show has been the destination of choice for the stars of the luxury goods industry. With every passing year, this prestigious event continues to gain steam within the luxury community and is now considered the preeminent place to showcase jewelry and watches.

According to Gevril President Samuel Friedmann, “the Couture show has become the place where established brands, rising stars, powerful retailers and luxury trend setters discover what is going to excite customers and drive sales during the year ahead.”

Wynn Las Vegas

Wynn Las Vegas Exclusivity

Friedmann says that participation in the influential Couture show is absolutely essential for Gevril Group. In 2012, Gevril showcased virtually all of the 40 fine timepiece brands it represents, in the Wynn Hotel’s spectacular Chambertin 2 Ballroom. During the five-day event, the show generated much more traffic and interest than the company initially anticipated. “We had success with every price point. Even drop-ins led to serious discussions,” said Friedmann.

This year, Gevril Group will once again be showcasing many of their prestigious brands at the Couture Time exhibit; including world renowned names such as Fortis, Gevril, Versace, Ferragamo and Versus. Joining Gevril at Couture are industry leaders like Stefan Hafner, Chopard, Bell & Ross, Bvlgari, Perrelet, David Yurman and many others. The prestigious Watch Journal will be returning as co-host of Couture Time in 2013. Watch Journal is the first luxury magazine built around watches and is widely regarded as a leading voice within the industry.

Gevril Group Couture Time 2012 Entrance

Visitors Checking in with Gevril Group Reception at Couture Time 2012

With new brands and exciting faces in attendance, the 2013 Couture show promises to be the best ever. Paul Ziff, President of Ferragamo Timepieces for the US and Caribbean, is looking forward to this year’s event. “We are very pleased to be participating in the 2013 Couture show” said Ziff. “Couture is the perfect venue for leading retailers to meet with executives from the industry’s top brands in a relaxed and luxurious environment. It is in this setting that new relationships are forged and existing partnerships strengthened.”

Kari Allen, President of Versace Timepieces for the US and Caribbean, agrees. “I am excited to share the new 2013 Versace and Versus Versace Watch Collections at the Couture show this year” said Allen. “We have gotten fantastic responses from all the top retailers making appointments for this year’s show. The Couture Show at the Wynn Las Vegas is where everyone comes to see all the top luxury watch and jewelry brands in one elegant setting.”

The Couture show proves once and for all that what goes on in Vegas doesn’t necessarily have to stay there. From May 30 until June 3, Gevril Group will give the world’s premier luxury retailers a unique opportunity to see, touch, and just say “wow” to one of the most diverse collections of fine timepieces available today.

Gevril Group will be at Couture from start to finish in the Chambertin 2 Ballroom. You can reach Gevril Group by email or by calling 1-866-425-9882. During the event, call Ruth Dombroff at 914-689-4360.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers.

Please subscribe to the Gevril Group newsletter and blog. Reader comments are welcome.

Couture and Glen Bowen of Watch Journal Bring You Couture Time 2012 Las Vegas Showcasing the Best Luxury Brands

Wynn Las Vegas

Wynn Las Vegas Luxury


by John Sealander  

Couture Time Las Vegas is where the world’s best luxury watch brands will meet America’s best jewelry retailers. Of course, Gevril Group will be there.

Couture is unrivaled in the jewelry industry. For more than fifteen years, this spectacular annual event has been the place where the world’s best jewelry designers and brands gather to build relationships with their retail partners. This year once again, Couture partners with renowned Watch Journal publisher Glen Bowen to bring you Couture Time showcasing many of the world’s most luxurious watch brands.

With the addition of luxury timepieces to the Couture Show, this essential event now offers top retailers a unique opportunity to find everything they need to make their business successful in a single spectacular location.

From the opening reception on May 31 until festivities end on June 4, the spectacular Wynn Hotel in Las Vegas will attract high-end watch dealers from around the globe who are looking for the most exquisite and unique timepieces available.

Wynn Las Vegas Luxurious Tower Suites

Wynn Las Vegas Elegance


According to Paul Ziff, President of Ferragamo Timepieces for the US and Caribbean, Couture is the place to be. “With the recent launch of Ferragamo Timepieces beyond the company owned boutiques,” says Ziff, “Couture provides the perfect venue to introduce our brand and explore new market opportunities. Couture is a luxurious environment that fits well with the Ferragamo lifestyle.”

Samuel Friedmann, founder of Gevril Group and long-time creative force in the watch business, agrees. “Couture Time is the perfect setting to establish new partnerships with serious retailers and build our brands together.”

Gevril Group, which distributes luxury technical Swiss watches, along with some of the world’s most prestigious fashion watches, will use Couture Time to meet watch retailers, to introduce its watch brands, and to provide an overview of its large-scale advertising initiatives in support of retailers and Gevril brands. With a distribution channel that covers more than 1,000 points of sale across all brands, Gevril Group understands the importance of being able to reach successful independent jewelers. “We’re looking to meet retailers who’ve been able to focus on and successfully build their niche in the luxury watch industry,” says Friedmann.

According to Gevril Group Regional Sales Manager Herman Sternberg, “Couture Time provides a wonderful opportunity to explore the newest interpretation of elegance and trendy.” There just isn’t another event quite like Couture. From the Wynn’s fabulous Chambertin 2 Ballroom, a premiere location within Couture, Gevril Group will display some of the world’s most prestigious and interesting timepieces.

Wynn Las Vegas Splendor

Wynn Las Vegas Exclusivity


For one fabulous week, the Wynn Las Vegas will become an unforgettable destination for over 4,000 jewelry retailers. New friendships will be established. New business relationships will be forged. The best of the best may even win one of the event’s prestigious Couture Design Awards.

Gevril Group will be at Couture Time from start to finish. You can reach Gevril Group by email or by calling 1-866-425-9882. During the event, call Ruth Dombroff at 914-689-4360.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers.

Please subscribe to the Gevril Group newsletter and blog. Reader comments are welcome.

Enthusiastic Buyers in Las Vegas Applaud Gevril Group’s New Luxury and Fashion Watch Marketing Concept


by John Sealander  

For Immediate Release

Gevril GroupWhen watch buyers and enthusiasts gathered for this year’s premier watch and jewelry show early June in Las Vegas, they were greeted with an entirely new concept in marketing luxury and fashion watches. Gevril Group owner and President Samuel Friedmann had gathered 17 of the world’s most popular and respected brands under a common umbrella to provide buyers with an unprecedented variety of quality choices.

According to Mr. Friedmann, each of the many brands represented by Gevril Group in Las Vegas was selected for the outstanding value it offers customers. As a result, buyers were able to quickly review a wide variety of choices and find the collections they were looking for at the price points their customers were expecting.

Gevril Group’s marketing executives were extremely pleased with the new selling opportunities their company now provides. “With the several-fold increase in attendance this year, optimism pervaded our show,” said organizer Michela Bonincontri.

Paul Ziff, US and Caribbean President of Ferragamo Timepieces Paul Ziff, Ferragamo Timepieces President for the US and the Caribbean said, “I think we’re entering an age of self- expression and individualism for the watch and jewelry industry. Purchasing only to impress others has gone out of style. Purchasing to express one’s sense of style, aesthetics and for one’s own joy is the trend.”

Lisa DeLorenzo said, “My customers loved the new Versace line. We wrote many orders in Vegas and have commitments for future orders as well.”

Miri Tress reported lots of excitement for the new models introduced by Fortis to honor their 100th anniversary.

Ruth Dombroff was equally excited about the new all aluminum Haurex INK Collection. “People just went crazy for it,” she said.

With each brand representing a different price point and area of interest, there was something for everybody. The Gevril Group reported outstanding attendance and sales throughout the event, breaking all previous records.

Samuel Friedmann, Owner and President of Gevril GroupAccording to Samuel Friedmann, putting outstanding luxury and fashion brands, such as 3H Italia, Edox, Eterna, Fortis, Gevril, Haurex, Jean d’Eve, Laurens, Lorenz, Louis Erard, Meccaniche Veloci, Montres De Luxe, Paris Hilton, and POLICE, as well as many others, under a common umbrella that’s instantly accessible from a single website or through a single phone call is revolutionary.

“We’re making the very best watch brands more accessible than ever,” says Friedmann. “True luxury watches used to be out of reach for most people,” he said. “Now, by searching the world for exceptional value, we can bring luxury and fashion watches to people at affordable prices.”

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About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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