Introducing the Gevril Five Points Skeleton. Classic, Modern, and Mechanical.

Inspired by the infamous and historic Five Points neighborhood in New York City, Gevril introduces two new must-have timepieces to the Five Points Collection. Seamlessly melding heritage and new, classic and modern, each watch is a mechanical, manual winding work of art.

The Five Point’s striking skeleton dial is outfitted with super LumiNova hands and a skeletal case-back that highlights Swiss FABIOR 98SQ movement. Swiss movement is protected by a sapphire domed, anti-glare crystal and held in place by a distinct handmade Italian leather strap. 


Gevril Five Points Mechanical Manual Winding - Brown - 46120 - Side View

Take a more classic approach with a bespoke, brown leather strap offset by cream hand-stitched accents and a rose gold case – classic with a twist. The refined, sophisticated appeal speaks to the renewal of the Five Points.

 

 

Gevril Five Points Mechanical Manual Winding - Brown - 43120

Gevril Five Points Mechanical Manual Winding – 46120
MSRP: $5,995.00

Alternatively, go for a spin in all black. Sleek, black leather strap with grey hand stitching highlights a black steel case with devious, subtle purple accents on the skeleton face. This sportsman’s watch is pure grit and magnetism.

 

 

Gevril Five Points Mechanical Manual Winding - Brown - 46121

Gevril Five Points Mechanical Manual Winding – Brown – 46121
MSRP: $5,995.00

Two very different stylistic approaches, one very consistent iconic collection: meet us at the Five Points.

A Journey Through Time

Gevril – A Swiss Luxury Watch Company Creating Exquisite Timepieces since 1758


by Keverne Denahan

Watchmaking for over 260 years brings with it a certain obligation to those that appreciate and understand Master Craftsmanship.  Gevril is one of the Top Swiss Watchmakers in the world with the panache of tradition and honor.

At its core is the established history of a young watchmaker, Jacques Gevril, who presented his watches and clocks to King Ferdinand VI of Spain in the 1700’s.  He was later appointed as Royal Watchmaker to the King.  That set the tone for the intricate workmanship defined by Swiss movement in every Gevril watch.  The endurance of such a long-lasting brand comes from just one thing:  deep-rooted quality.

The exquisite quality of a Gevril watch is of the utmost importance to the company.  After all, Gevril has hundreds of years of artisanal watchmaking under their proverbial watchband.  Many generations later, Gevril watches are still Swiss made at their workshop, Gevril Horlogerie, in Switzerland, at its founding roots.

Gevril Swiss Watches come in a variety of styles catering to the luxury client, while the level of quality has not changed since the inception.  Gevril is now reckoning with the renaissance of this historic brand while instilling glamour and modernity with new collections that appeal to more contemporary tastemakers.

Features such as the dual-time zone are perfect for travelers.  The newest collection is based on the longstanding history of architecture in New York City.  The influence of the Art Deco buildings led to the contemporary Avenue of the Americas Gervil Watch Collection.  They are in keeping with the time-honored tradition of limited editions for every collection by Gevril.

When choosing a Gevril watch over another Swiss watch company, what would be your motivation?  Wearing a bespoke timepiece that holds value is one reason that Gevril is consistently unique from other luxury Swiss watch brands.

Because of its enduring quest for quality, Gevril watches and timepieces review at five-stars consistently.  It is this adherence to the highest of standards and founders’ aesthetic using traditional Swiss watchmaking techniques that has created a valuable market for pre-owned Gevril watches.

Adding to their iconic branding and rich historical heritage, is their use of creating limited edition watch collections.  With only five hundred to a maximum of one thousand pieces per collection worldwide, exclusivity reigns supreme in limited numbers.

This scarcity is one element that has led to the highly collectible value of a Gevril watch. What one may consider an indulgence into the depths of luxury, another would consider a sound investment.

The most sought-after Gevril watches are those with gold cases thereby retaining or increasing their value for after-market and collectors.

An example of the value of a pre-owned vintage stainless steel watch, is the sale of the Gevril Tribeca “Paul Newman Daytona Tribute” watch, limited edition 247/500, which was sold at Christie’s Auction House in October, 2019 for $9,375.00.

Additionally, Gevril watches are sophisticated, serious and playful yet still considered to be one of the most sought-after Swiss watch brands.  Their legendary watchmaking history has combined ingenuity with technology which is reflected in their watches with ever-changing styles and collections.

This is why it comes as no surprise that Gevril was discovered by Hollywood.

With international notoriety and heritage brand recognition, Gevril watches suddenly became the go-to accessory for notable celebrities worldwide such as Denzel Washington, Mario Andretti, Anne Hathaway and Heidi Klum, to name a few.

Gevril Swiss Timepieces are rooted firmly in the present with deep ties to the past.  The quality is unshakeable with a profound sense of style.

It is with this keeping of honoring the traditions of the past while creating heirloom quality that can be passed down from generation to generation, that the Gevril watch ticks on.

The Emerging Market for Chinese Made Luxury Goods

Chinese Shopper Go On a Luxury Clothing Shopping Spree


by John Sealander

When Chinese Manufacturers Stop Copying and Start Innovating
China became a global manufacturing powerhouse largely by copying the ideas of others. The Chinese became experts at creating knock-offs of popular brands and the copies became so good that the luxury labels they copied began manufacturing their own products in China as well. Now, practically every major brand manufacturers many of their products in China.

The tremendous demand for China’s ability to manufacture almost anything less expensively than their competitors in other countries has created a large and increasingly wealthy Chinese middle class. These newly affluent Chinese quickly developed an appetite for luxury and began buying the most popular high-end labels from around the world. As Chinese sophistication and buying power continued to increase, some Chinese designers began wondering why China couldn’t create their own high quality luxury goods.

Chinese pride, a booming economy, and the rise of Chinese creativity, has created a growing demand for products that are not only manufactured in China, but designed there as well. Chinese fashionistas are no longer flocking to the West for the latest trends. They are turning to exciting original collections by a new generation of emerging Chinese designers instead. Designers like Uma Wang have already been profiled in Italian Vogue. Chinese designer Qiu Hao was a recent Woolmark Prize winner, a prize that was previously reserved for European luminaries like Karl Lagerfeld and Yves Saint Laurent.

Chinese Develop Luxury Taste Buds

Everywhere you look, the Chinese are making the transition from fashion followers to emerging tastemakers. The huge changes in tastes and attitudes of the growing Chinese middle class has created opportunities for a new generation of talented Chinese designers who are extremely proud of the “made in China” label. These designers are not satisfied with creating knock-offs. They are determined to be the best on the world stage.

“My heritage is full of beautiful craftsmanship and history with a strong understanding of femininity and luxury,” says influential Chinese designer Huishan Zhang. “It is only a matter of time before the avant-garde taste for individuality in China further evolves into a ‘Made in China,’ homegrown style that will be applauded at home and abroad.”

Luxury Watch Manufacturing in China

Chinese watchmakers were quick to recognize the almost insatiable demand for tourbillon movements by their Chinese customers. About 15 years ago, they decided to meet this demand by manufacturing their own tourbillons. As their expertise in manufacturing tourbillon movements grew, the reputation of their intricate timepieces grew among the world’s watch aficionados. Now, the demand for a Chinese made tourbillon timepiece is almost as high outside China as it is among the Chinese.

High quality Chinese-designed watches and clothing are relatively new to the global market but are growing in importance every day. The Chinese have become self-aware and are proud of their heritage and skills. They no longer are satisfied to make economical goods for the rest of the world. They are determined to design and create the world’s best products and have customers comes to them.

China Produces Its Own Luxury Watch Brands

The Chinese love wristwatches and Chinese watch manufactures have already made the transition to producing high quality luxury products of their own. Although every major watch manufacturer has manufacturing facilities in China, the Chinese are doing something that none of them expected. They are no longer satisfied with copying and are starting to produce their own high quality timepieces filled with genuine homegrown innovation.

The Chinese Fiyta Spacemaster timepiece is prized by collectors around the world and has a reputation that puts it in the same league with popular Fortis and Omega space watches. The limited edition Spacemaster features a superb mechanical moment of Chinese design and includes innovations like an anti-clockwise locking crown to prevent accidental crown release and a unique 8-hour rotating bezel that serves as a life support indicator for the Chinese Feitian EVA spacesuit. Chinese Taikonauts wear this watch on space missions and a growing number of sophisticated collectors are starting to wear them as well.

The Future of China’s Growing Luxury Market

The emergence of Chinese creativity and a new appreciation for Chinese excellence has implications for every manufacturer of luxury goods. The world has already seen the power of the Chinese economy. When the Chinese turn their energies to producing top-quality, original designs, the world better watch out. The Chinese are already learning, as the Europeans and Americans did before them, that creativity is the key to homegrown success. Combine China’s emerging appreciation for the role of creativity with China’s proven manufacturing prowess and you’ve got the recipe for a true luxury powerhouse.

Will “China made” eventually replace “Swiss made” on the dial of your favorite timepiece? Only time will tell.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Is Gucci Losing Its Luster?

Gucci, New York City


by John Sealander  

When luxury logos lose their luster, can the kings of bling survive?

GucciWhen the economy imploded in 2008, luxury goods seemed relatively immune to the carnage that the ensuing economic downturn created. Analysts speculated that even though the economy was weak, companies like Ralph Lauren, Tiffany, Coach, and Gucci would thrive because even after the downturn, the rich still had plenty of money left to buy all their favorite luxury items.

All that may be changing however. There are growing signs that luxury logos are losing their luster. While the ultra-rich can still afford their yachts and Ferrari automobiles, a growing group of “affordable luxury” companies are beginning to suffer.

The latest luxury brand to falter is Gucci, the flagship label of Paris based Kering SA. Gucci profits fell dramatically during the fourth quarter of 2013 to 50 million Euros, down from 1.05 billion Euros a year earlier. Kering CEO François-Henri Pinault in a recent CNBC interview said he was unconcerned about the slowdown, but many financial analysts think that Gucci’s stagnating sales growth signals a change in the way consumers view luxury goods.

Luxury Industry Slowdown

The slowdown in luxury sales has been well documented. Around the world, and particularly in China, well-known luxury brands are suffering from what many call “logo fatigue.” As recently as a few years ago, the Chinese couldn’t get enough bling. If it was gaudy and gold, they had to have it. Now, discriminating Chinese shoppers seem to prefer understated luxury and are buying less flashy labels.

A slowing global economy is causing many to change their priorities. Paul Lejuez, a New York-based analyst at Wells Fargo & Co. calls this phenomenon “wallet-share shift.” Instead of buying Hermes scarves and diamond bracelets, they are spending their money on practical items like cars, electronics and home furnishings.

Survival of the Grandest?

It remains to be seen whether this trend will continue. If the economy improves, luxury retailers like Gucci could quickly return to their former glory. If conditions continue to deteriorate, all bets are off. In a declining economy, there will still be rich people, just not as many of them. Luxury companies will be forced to focus their efforts on a much more targeted audience, which will create winners and losers. “The whole ship isn’t sinking,” says Aurora Investment Counsel president David Yucius, “It’s a matter of which brand is winning the fashion trend of the moment.”

Will Gucci and the luxury industry recover in 2014? With the top 2% of Chinese earners accounting for fully one third of all global luxury sales, the fortunes of a very few people could make a big difference. Whatever happens, one thing is certain: customers will continue to evolve, and successful companies will need to reflect their changing needs in the products they sell.

About Gevril Group

Gevril GroupWatchmaker and wholesale watch distributor Gevril Group is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury, Swiss and fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.