Antonio Calce Appointed CEO of Eterna Watches

Antonio Calce, New Eterna CEO


by John Sealander  

China Haidian Holdings confirms its commitment to Swiss watchmaking with the appointment of Corum CEO to head up its Eterna brand.

Eterna WatchesAntonio Calce has a well-deserved reputation in the watch industry. As Director of Product Development for the Piaget and Panerai brands, and later as General Manager of Panerai, he was responsible for turning Panerai into one of the world’s most recognized and desirable timepieces.

In 2005, Calce was invited to join Corum as Vice President of Operations. Two years later, he was appointed CEO and began a campaign to re-position the historic brand as a leader in Haute Horlogerie. His efforts to rebuild the brand focused on developing watchmaking talent within the company and re-launching several legendary watches, including the iconic Corum Admiral’s Cup and Golden Bridge.

Now, Mr. Hon Kwok Lung, Chairman of the Executive Committee of China Haidian has tapped Mr. Calce to do the same thing for its Swiss Eterna brand. Eterna, like Corum, has a long history of innovation and watchmaking expertise, but is not widely known in the world market. “I am confident of Antonio Calce’s ability to rebuild Eterna,” said Mr. Hon in a recent statement. He added that he will enjoy working with Calce, and trusts him to ensure effective management of both companies.

Antonio Calce is confident about Eterna’s future. This 150-year-old Swiss company is one of the few watchmakers in the world that still manufactures entire movements at their own manufacturing facility. The company’s famous Eternamatic movement revolutionized the industry when it was introduced in 1948, and the spirit of innovation continues today with groundbreaking new mechanical movements like the Calibre 2505 and 3510, which feature the company’s innovative Spherodrive design.

With the talents of Antonio Calce and the resources of China Haidian Holdings, the future of Eterna looks very bright. “I am attached to Eterna’s incredible history and strongly believe in its potential,” says Mr. Calce. “My immediate mission is to put Eterna back at the forefront of the Swiss watchmaking landscape.”

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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China Haidian Holdings Acquires Corum

Corum Admiral's Cup Watch


by John Sealander  

Is Corum’s Move to China a Sign of Things to Come?

CorumWhen Chinese watchmaker China Haidian Holdings purchased Eterna AG in 2011, the Swiss watch industry immediately took notice. Eterna was a major player in the world of luxury timepieces. The company was famous for developing the ubiquitous ETA movement. Without Eterna, there wouldn’t be an ETA movement in the vast majority today’s fine mechanical watches.

Now, China Haidian Holdings has consolidated its position in the luxury Swiss watch sector with the purchase of another Swiss icon: the popular luxury watchmaker Corum. China Haidian announced on April 24, that it had acquired 100% of Corum for 86 million Swiss francs (US $90.9 million). Corum timepieces are well known for their gold and jewel encrusted designs and the brand is quite popular with celebrities and watch aficionados. In a prepared statement China Haidian chief executive Hon Kwok Lung said, “I am very pleased with this acquisition and I firmly believe in the potential development of Corum.”

Is the Future of the Watch Industry in China?

China Haidian Holdings already owns two of the top four domestic Chinese watch brands, EBOHR and ROSSINI. In addition to owning the Swiss brand Eterna, Haidian also has a license to manufacture and distribute “Porsche Design” watches globally as well as distribute various other luxury watches in China.

With the Far East currently the strongest market for timepieces worldwide, watch industry insiders are looking closely at these Chinese acquisitions and wondering what they mean for the future. Many see Chinese acquisitions like Eterna and Corum a win-win proposition for all involved. The Chinese get access to hundreds of years of Swiss watchmaking knowledge and expertise. The newly acquired companies gain access to new and better manufacturing methods, along with an opportunity to more effectively market their products to the all-important Asian audience.

With wristwatches continuing to grow in popularity as a fashion accessory, many see a bright future for Swiss and Chinese companies alike.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers.

Please subscribe to the Gevril Group newsletter and blog updates. Reader comments are welcome.