Going Green. (on your wrist)

by Keverne Denahan

Going green has a whole new meaning in the watch industry. When we think of a trend color on watches, what do we think of? What’s behind this movement? From green watch dials, to green bezels and green watchbands, the proof is in the shade of green. 

With Rolex as the pack leader by introducing a green watch face in 2016, it didn’t take long for the rest of the industry to catch up with both fashion and heritage brand watch companies lining up to release their green collections. 

Going green is around us every day, but we’re not talking about eco-guilt here. Watch dials have been blue for a long time, so it was only a matter of time before someone in the industry ventured out into greener pastures.

One might consider British racing green and how that color evokes heritage. Many Swiss luxury watches are passed down from generation to generation, so it comes as no surprise that green became the color of choice for luxe brands. 

https://www.gevril.com/collections/new-york-avenue-of-americas-mini/products/7246nl

https://www.gevril.com/collections/new-york-avenue-of-americas-mini/products/7246nl

Combine everything and anything that is eco-friendly, i.e. “green”, with the actual meaning of the color green and you are likely to have an on-trend item that the public loves. Color Expert Kate Smith describes green as “balance, nature, spring, and rebirth” and “the symbol of prosperity, freshness, and progress.” 

This year, it makes sense that a green watch dial is trending as we seek symbols of rebirth and balance. Green is also a calming color which invokes a more relaxed state of mind. It’s no wonder that so many horological brands have added green watch faces, bezels and bands to their repertoire. 

https://www.gevril.com/collections/gv2-mens-watches/products/4533

https://www.gevril.com/collections/gv2-mens-watches/products/4533

Brands have gone out on a limb and are using many shades of green such as mint, olive, and grass green to name a few.

Asher Rapkin, co-founder of Collective Horology, mentions this green dial watch trend on The Robb Report , “the use of more vibrant colors signifies that both the old guard and the indies are leaning in and being more adventurous and creative with their designs”. 

https://www.gevril.com/products/12408

https://www.gevril.com/products/12408

With everyone on the horological playing field jumping in with fashion and style gusto, there is a wristwatch available at every price point. Take a deep breath and relax, because as the sands of time march on, going green is the right thing to do. 

One would have to ask themselves, who wouldn’t be green with envy? 

 

Introducing the Gevril Wall Street Collection

by Vanessa Groce

The dynamic energy and pure glamour of New York galvanizes Gevril’s watch collections. Each is named for renowned Manhattan neighborhoods and landmarks, along with its glittering skyline. The latest in the series is the Wall Street Collection—a discerning acquisition that signifies the ultimate standard of prosperity.

Gevril Wall Street - Stainless Steel Features

Comprised of 16 different Swiss-made styles, the Gevril Wall Street Collection conveys a distinguished architectural aesthetic. Ranging from $3295 to $5495,  the watches feature either oyster or jubilee bracelets; both are crafted in stainless steel and equipped with folding deployment closures.  

With a diameter of 43mm, all variations incorporate unidirectional rotating ceramic bezel framing the sapphire-doomed, anti-glare crystal and magnified dates. A magnified lens spotlights the hands on a contrasting dial; both luminous, the hands and indices glow in the dark. Water resistant to 200 meters, each style stands out with vibrant, eye-catching dial colorways—including combined colors for the bezel itself.

Gevril Wall Street - Ceramic Bezel Features

To adjust the date and time, each model features a screw down crown with an engraved Gevril logo. And while each style offers different specialized movements, such as ETA or Sellita, select editions impart chronograph movement to function beyond merely keeping time. GMT movement allows for viewing multiple time zones simultaneously.

A Journey Through Time

Gevril – A Swiss Luxury Watch Company Creating Exquisite Timepieces since 1758


by Keverne Denahan

Watchmaking for over 260 years brings with it a certain obligation to those that appreciate and understand Master Craftsmanship.  Gevril is one of the Top Swiss Watchmakers in the world with the panache of tradition and honor.

At its core is the established history of a young watchmaker, Jacques Gevril, who presented his watches and clocks to King Ferdinand VI of Spain in the 1700’s.  He was later appointed as Royal Watchmaker to the King.  That set the tone for the intricate workmanship defined by Swiss movement in every Gevril watch.  The endurance of such a long-lasting brand comes from just one thing:  deep-rooted quality.

The exquisite quality of a Gevril watch is of the utmost importance to the company.  After all, Gevril has hundreds of years of artisanal watchmaking under their proverbial watchband.  Many generations later, Gevril watches are still Swiss made at their workshop, Gevril Horlogerie, in Switzerland, at its founding roots.

Gevril Swiss Watches come in a variety of styles catering to the luxury client, while the level of quality has not changed since the inception.  Gevril is now reckoning with the renaissance of this historic brand while instilling glamour and modernity with new collections that appeal to more contemporary tastemakers.

Features such as the dual-time zone are perfect for travelers.  The newest collection is based on the longstanding history of architecture in New York City.  The influence of the Art Deco buildings led to the contemporary Avenue of the Americas Gervil Watch Collection.  They are in keeping with the time-honored tradition of limited editions for every collection by Gevril.

When choosing a Gevril watch over another Swiss watch company, what would be your motivation?  Wearing a bespoke timepiece that holds value is one reason that Gevril is consistently unique from other luxury Swiss watch brands.

Because of its enduring quest for quality, Gevril watches and timepieces review at five-stars consistently.  It is this adherence to the highest of standards and founders’ aesthetic using traditional Swiss watchmaking techniques that has created a valuable market for pre-owned Gevril watches.

Adding to their iconic branding and rich historical heritage, is their use of creating limited edition watch collections.  With only five hundred to a maximum of one thousand pieces per collection worldwide, exclusivity reigns supreme in limited numbers.

This scarcity is one element that has led to the highly collectible value of a Gevril watch. What one may consider an indulgence into the depths of luxury, another would consider a sound investment.

The most sought-after Gevril watches are those with gold cases thereby retaining or increasing their value for after-market and collectors.

An example of the value of a pre-owned vintage stainless steel watch, is the sale of the Gevril Tribeca “Paul Newman Daytona Tribute” watch, limited edition 247/500, which was sold at Christie’s Auction House in October, 2019 for $9,375.00.

Additionally, Gevril watches are sophisticated, serious and playful yet still considered to be one of the most sought-after Swiss watch brands.  Their legendary watchmaking history has combined ingenuity with technology which is reflected in their watches with ever-changing styles and collections.

This is why it comes as no surprise that Gevril was discovered by Hollywood.

With international notoriety and heritage brand recognition, Gevril watches suddenly became the go-to accessory for notable celebrities worldwide such as Denzel Washington, Mario Andretti, Anne Hathaway and Heidi Klum, to name a few.

Gevril Swiss Timepieces are rooted firmly in the present with deep ties to the past.  The quality is unshakeable with a profound sense of style.

It is with this keeping of honoring the traditions of the past while creating heirloom quality that can be passed down from generation to generation, that the Gevril watch ticks on.

Gevril Group Teams Up With Local Sports Complex

Valley Cottage Little League Braves


by Adrian Herscovici  

Gevril Group announced today that it is now an official sponsor of the Herb Reisman Sports Complex. The complex, located in the Town of Ramapo in Rockland County — close to Gevril Group head office in Valley Cottage — is home to several amateur sports leagues and teams.

Samuel Friedmann, owner and president of Gevril Group, is an advocate of strong partnerships and believes collaboration is a key success factor in both business and community development. By supporting youth and youth programs in the Rockland County area, Gevril Group is helping to build and sustain the vibrant community in which it is based. In 2013, Friedmann was presented with a Certificate of Achievement from Rockland County in appreciation of his service rendered to the county.

“Community matters,” says Friedmann. “It is our sincere belief that one of the best ways to ensure Rockland County thrives is to give back. We are fortunate to live and work in an area rich in parklands, and it is important that these public spaces be maintained for youth activity now, and in the future. We want to ensure that teams like the Valley Cottage Braves and other little leaguers have a place to exercise, play and compete.”

Rockland County Little League Herb Reisman Sports Complex
Rockland County Little League Herb Reisman Sports Complex
Click to Enlarge Image Click to Enlarge Image

The Herb Reisman Sports Complex provides youth and adults with a huge play surface spanning multiple sports. The complex includes a recreation center, two baseball diamonds, tennis courts, basketball courts, sand volleyball courts, a walking path and an all-purpose football and soccer field. The sports complex is adjacent to the Eugene Levy Memorial Park, which has additional facilities.

Two Gevril Group banners are prominently displayed in one of the baseball diamond outfields. The first is a promotion for Haurex, an Italian brand that produces trendy and affordable sport watches like the Turbina II pictured on the banner. The second banner shows one of Gevril’s signature models, the Avenue of Americas Glamour.

Haurex Banner Gevril Banner
Haurex Banner Gevril Banner
Click to Enlarge Image Click to Enlarge Image

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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