A Journey Through Time

Gevril – A Swiss Luxury Watch Company Creating Exquisite Timepieces since 1758


by Keverne Denahan

Watchmaking for over 260 years brings with it a certain obligation to those that appreciate and understand Master Craftsmanship.  Gevril is one of the Top Swiss Watchmakers in the world with the panache of tradition and honor.

At its core is the established history of a young watchmaker, Jacques Gevril, who presented his watches and clocks to King Ferdinand VI of Spain in the 1700’s.  He was later appointed as Royal Watchmaker to the King.  That set the tone for the intricate workmanship defined by Swiss movement in every Gevril watch.  The endurance of such a long-lasting brand comes from just one thing:  deep-rooted quality.

The exquisite quality of a Gevril watch is of the utmost importance to the company.  After all, Gevril has hundreds of years of artisanal watchmaking under their proverbial watchband.  Many generations later, Gevril watches are still Swiss made at their workshop, Gevril Horlogerie, in Switzerland, at its founding roots.

Gevril Swiss Watches come in a variety of styles catering to the luxury client, while the level of quality has not changed since the inception.  Gevril is now reckoning with the renaissance of this historic brand while instilling glamour and modernity with new collections that appeal to more contemporary tastemakers.

Features such as the dual-time zone are perfect for travelers.  The newest collection is based on the longstanding history of architecture in New York City.  The influence of the Art Deco buildings led to the contemporary Avenue of the Americas Gervil Watch Collection.  They are in keeping with the time-honored tradition of limited editions for every collection by Gevril.

When choosing a Gevril watch over another Swiss watch company, what would be your motivation?  Wearing a bespoke timepiece that holds value is one reason that Gevril is consistently unique from other luxury Swiss watch brands.

Because of its enduring quest for quality, Gevril watches and timepieces review at five-stars consistently.  It is this adherence to the highest of standards and founders’ aesthetic using traditional Swiss watchmaking techniques that has created a valuable market for pre-owned Gevril watches.

Adding to their iconic branding and rich historical heritage, is their use of creating limited edition watch collections.  With only five hundred to a maximum of one thousand pieces per collection worldwide, exclusivity reigns supreme in limited numbers.

This scarcity is one element that has led to the highly collectible value of a Gevril watch. What one may consider an indulgence into the depths of luxury, another would consider a sound investment.

The most sought-after Gevril watches are those with gold cases thereby retaining or increasing their value for after-market and collectors.

An example of the value of a pre-owned vintage stainless steel watch, is the sale of the Gevril Tribeca “Paul Newman Daytona Tribute” watch, limited edition 247/500, which was sold at Christie’s Auction House in October, 2019 for $9,375.00.

Additionally, Gevril watches are sophisticated, serious and playful yet still considered to be one of the most sought-after Swiss watch brands.  Their legendary watchmaking history has combined ingenuity with technology which is reflected in their watches with ever-changing styles and collections.

This is why it comes as no surprise that Gevril was discovered by Hollywood.

With international notoriety and heritage brand recognition, Gevril watches suddenly became the go-to accessory for notable celebrities worldwide such as Denzel Washington, Mario Andretti, Anne Hathaway and Heidi Klum, to name a few.

Gevril Swiss Timepieces are rooted firmly in the present with deep ties to the past.  The quality is unshakeable with a profound sense of style.

It is with this keeping of honoring the traditions of the past while creating heirloom quality that can be passed down from generation to generation, that the Gevril watch ticks on.

Gevril Group Teams Up With Local Sports Complex

Valley Cottage Little League Braves


by Adrian Herscovici  

Gevril Group announced today that it is now an official sponsor of the Herb Reisman Sports Complex. The complex, located in the Town of Ramapo in Rockland County — close to Gevril Group head office in Valley Cottage — is home to several amateur sports leagues and teams.

Samuel Friedmann, owner and president of Gevril Group, is an advocate of strong partnerships and believes collaboration is a key success factor in both business and community development. By supporting youth and youth programs in the Rockland County area, Gevril Group is helping to build and sustain the vibrant community in which it is based. In 2013, Friedmann was presented with a Certificate of Achievement from Rockland County in appreciation of his service rendered to the county.

“Community matters,” says Friedmann. “It is our sincere belief that one of the best ways to ensure Rockland County thrives is to give back. We are fortunate to live and work in an area rich in parklands, and it is important that these public spaces be maintained for youth activity now, and in the future. We want to ensure that teams like the Valley Cottage Braves and other little leaguers have a place to exercise, play and compete.”

Rockland County Little League Herb Reisman Sports Complex
Rockland County Little League Herb Reisman Sports Complex
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The Herb Reisman Sports Complex provides youth and adults with a huge play surface spanning multiple sports. The complex includes a recreation center, two baseball diamonds, tennis courts, basketball courts, sand volleyball courts, a walking path and an all-purpose football and soccer field. The sports complex is adjacent to the Eugene Levy Memorial Park, which has additional facilities.

Two Gevril Group banners are prominently displayed in one of the baseball diamond outfields. The first is a promotion for Haurex, an Italian brand that produces trendy and affordable sport watches like the Turbina II pictured on the banner. The second banner shows one of Gevril’s signature models, the Avenue of Americas Glamour.

Haurex Banner Gevril Banner
Haurex Banner Gevril Banner
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About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Watch Repair Marks 15 Years of Service

Expert Watchmaker at Work


by Adrian Herscovici  

Gevril Group Authorized Watch Repair and Service Center

As Gevril Group marks the 15th anniversary of its authorized watch repair and service center, the company is reminding customers — and watch owners everywhere — about the benefits of using its authorized repair shop to service all types and brands of mechanical and quartz watches.

“When you own a fine watch, such as a Fortis from the B-42 series, servicing the movement at regular intervals is the best way to ensure that it lasts a lifetime,” says Gevril Group owner and president, Samuel Friedmann. “A Gevril Group watchmaker will clean, regulate and polish the watch, and return it looking and functioning as if it were almost new to ensure that it provides many more years of reliable service to its owner.”

Watchmaker Repairing Fortis Movement
Watchmaker Repairing Fortis Movement
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Why Gevril Group Watch Repair?

Gevril Group’s talented team of watchmakers has more than 70 years of combined experience and handles every type of major or minor repair and service, from watch battery, watch band and crystal replacements to complex electronic and mechanical movement repairs, dial refinishing and even custom alterations. The Gevril Group repair center uses genuine OEM parts as supplied by manufacturers, and any work it completes is guaranteed for a full year.

“Fine workmanship and expeditious service are chief concerns to our customers,” says Friedmann. “We want to spare people from having to part with their watches for several weeks while the watches travel to and from Europe for service. Our repair center operates here in the U.S., so turnaround times on most services are much shorter.”

The Official Advantage

In addition to quicker turnaround, servicing watches within the U.S. avoids the dangers and costs associated with international shipping, and customers receive as good -– or better -– service than they would if their watches were sent overseas.

Another important consideration for watch owners is warranty validation. Allowing an unsanctioned watchmaker to work on a watch that is under warranty often voids the balance of the watch’s warranty.

Gevril Group is the official repair center for quite a few of brands, providing authorized watch repair and service for Gevril, GV2, Fortis, Ferragamo, Versace, Versus, Haurex, Rüdiger, Johan Eric, Calibre, Louis Erard, Catorex, JOWISSA, Gattinoni, Just Cavalli, Viceroy, Hush Puppies and Giulio Romano among other brands.

“In the end it’s about customer satisfaction,” Friedmann adds. “The quality of the work performed in our service center is simply top-notch. After 15 successful years, we are confident that we will continue to meet the growing demand for watch maintenance and repair for many years to come.”

Gevril Group Worldwide Agent for Gevril Watches

Gevril GroupGevril Group is the worldwide agent for Gevril Watches. You can email us or call us at 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. You can also follow Gevril Watches on Facebook and Twitter. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Adds Glam Rock Watches to Impressive Array of Brands

Glam Rock Watches


by Adrian Herscovici  

Gevril Group announced today that it has added Glam Rock watches to its lineup of fine watch brands. Gevril Group becomes the exclusive representative of Glam Rock watches in the United States, Canada and the Caribbean.

Glam Rock was founded by Italian designer Enrico Margaritelli and his wife and business partner Isabelle Maujean, both formerly of Fossil. Glam Rock watches are stylish, innovative and immensely popular worldwide.

“We are delighted to represent Glam Rock,” says Gevril Group owner and president Samuel Friedmann. “This is a partnership based on shared core values. Glam Rock isn’t about selling a label – it’s about offering Swiss made quality with luxurious finishings at an affordable cost. Gevril Group applauds this approach and welcomes Glam Rock to our family of brands.”

A survey of Glam Rock’s watch collections illustrates this mutual standpoint. The Bal Harbour, Miami and Vintage Glam collections, with their sultry and colorful south-Florida personas, fit well within Gevril Group lineup of vibrant fashion watches, a roster that already includes Calibre, Ferragamo, Gattinoni, GV2, Haurex, Hush Puppies, Johan Eric, Jowissa, Just Cavalli, Rüdiger, Versace, Versus and Viceroy.

“Glam Rock watches speak for themselves. These are watches with an independent spirit and style. They appeal to people who want to own well-made watches with imaginative designs, much like Versus by Versace or our own proprietary GV2 brand.” Friedmann adds.

Quality and customization are two important attributes of Glam Rock watches that impressed Gevril Group from day one. In addition to Swiss made movements, Glam Rock uses fine leathers, Techno Silk fabric, patterned silicon and stainless steel to create its interchangeable case covers, straps and bracelets. These qualities are not overlooked by trendsetters, either: Glam Rock watches are popular among celebrities and other demanding clientele who value detailed craftsmanship and up-to-the-minute styles in their fashionable, public lives.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.