Going Green. (on your wrist)

by Keverne Denahan

Going green has a whole new meaning in the watch industry. When we think of a trend color on watches, what do we think of? What’s behind this movement? From green watch dials, to green bezels and green watchbands, the proof is in the shade of green. 

With Rolex as the pack leader by introducing a green watch face in 2016, it didn’t take long for the rest of the industry to catch up with both fashion and heritage brand watch companies lining up to release their green collections. 

Going green is around us every day, but we’re not talking about eco-guilt here. Watch dials have been blue for a long time, so it was only a matter of time before someone in the industry ventured out into greener pastures.

One might consider British racing green and how that color evokes heritage. Many Swiss luxury watches are passed down from generation to generation, so it comes as no surprise that green became the color of choice for luxe brands. 

https://www.gevril.com/collections/new-york-avenue-of-americas-mini/products/7246nl

https://www.gevril.com/collections/new-york-avenue-of-americas-mini/products/7246nl

Combine everything and anything that is eco-friendly, i.e. “green”, with the actual meaning of the color green and you are likely to have an on-trend item that the public loves. Color Expert Kate Smith describes green as “balance, nature, spring, and rebirth” and “the symbol of prosperity, freshness, and progress.” 

This year, it makes sense that a green watch dial is trending as we seek symbols of rebirth and balance. Green is also a calming color which invokes a more relaxed state of mind. It’s no wonder that so many horological brands have added green watch faces, bezels and bands to their repertoire. 

https://www.gevril.com/collections/gv2-mens-watches/products/4533

https://www.gevril.com/collections/gv2-mens-watches/products/4533

Brands have gone out on a limb and are using many shades of green such as mint, olive, and grass green to name a few.

Asher Rapkin, co-founder of Collective Horology, mentions this green dial watch trend on The Robb Report , “the use of more vibrant colors signifies that both the old guard and the indies are leaning in and being more adventurous and creative with their designs”. 

https://www.gevril.com/products/12408

https://www.gevril.com/products/12408

With everyone on the horological playing field jumping in with fashion and style gusto, there is a wristwatch available at every price point. Take a deep breath and relax, because as the sands of time march on, going green is the right thing to do. 

One would have to ask themselves, who wouldn’t be green with envy? 

 

Introducing the Gevril Wall Street Collection

by Vanessa Groce

The dynamic energy and pure glamour of New York galvanizes Gevril’s watch collections. Each is named for renowned Manhattan neighborhoods and landmarks, along with its glittering skyline. The latest in the series is the Wall Street Collection—a discerning acquisition that signifies the ultimate standard of prosperity.

Gevril Wall Street - Stainless Steel Features

Comprised of 16 different Swiss-made styles, the Gevril Wall Street Collection conveys a distinguished architectural aesthetic. Ranging from $3295 to $5495,  the watches feature either oyster or jubilee bracelets; both are crafted in stainless steel and equipped with folding deployment closures.  

With a diameter of 43mm, all variations incorporate unidirectional rotating ceramic bezel framing the sapphire-doomed, anti-glare crystal and magnified dates. A magnified lens spotlights the hands on a contrasting dial; both luminous, the hands and indices glow in the dark. Water resistant to 200 meters, each style stands out with vibrant, eye-catching dial colorways—including combined colors for the bezel itself.

Gevril Wall Street - Ceramic Bezel Features

To adjust the date and time, each model features a screw down crown with an engraved Gevril logo. And while each style offers different specialized movements, such as ETA or Sellita, select editions impart chronograph movement to function beyond merely keeping time. GMT movement allows for viewing multiple time zones simultaneously.

The Essence of Style in the Digital Age: The Wristwatch.

by Keverne Denahan

With the proliferation of mobile phones these days, you would think that wearing a timepiece, or wristwatch, would be obsolete.  Everything is digital and people can just look at their phones, but if you notice, there are some that prefer to continue wearing a wristwatch.

 

There is a certain panache, a “je ne sais quoi” when it comes to true style and genteel living as it relates to wearing a wristwatch.

 

 

If one were to truly understand time and all its elements, one would know that the wristwatch is, at its very essence, a symbol of time.  Only the very few have the luxury of having time, which is one reason wearing a wristwatch has endured as an unshakeable status symbol throughout this Digital Age.

 

Imagine you are at a luxury hotel having an important meeting, but you need to check the time to ensure you talk to your children before their bedtime.  Glancing at your watch, for the rich and famous and the people who can afford to dine out or attend a business meeting, has a certain level of elegance and style.  It’s unobtrusive.  It doesn’t convey that you’re distracted or inattentive.  Pulling out your phone to check the time however, conveys a completely different message.

 

 

Style can be deep-rooted or it can be learned.  Watches are a timeless symbol of achieving that level of style.  Whether wearing a timepiece that is modern and innovative or passed down from generation to generation, it’s rooted firmly, internationally, as a status symbol.

 

Image by Keverne Denahan

 

When one conjures up images of deep-rooted status symbols, one thinks of classic luxury brands such as Hermes, Burberry, Louis Vuitton and Mikimoto.  What would style be without an Hermes scarf, a Burberry raincoat, a Louis Vuitton handbag, strand of Mikimoto pearls, and of course, a timepiece worn boldly on the wrist or clasped casually as a bracelet, dangling just….so.

 

Image by Keverne Denahan

 

Consider these rich Heritage Brands that have an everlasting presence on the wrists of the strong and powerful:  Audemars Piguet, Patek Phillipe, Breitling, Gevril, Rolex and TAG Heuer to name of few of the many Luxury Swiss Watch Brands in the world.

 

Overall, many watch brands have not seen a downturn in sales since the mobile phone because much of their clientele is aware that a wristwatch signifies the essence of style, professionalism, and quite literally, the luxury of time.

 

 

 

Then you have the demographics that have little to no experience with analog.  They are rediscovering books, LP’s, and wristwatches as they seek a more tangible and grounded experience for their lifestyle.  The wristwatch is seen as a fascinating accessory, and trendy in many circles.

 

There is a time and place to dig your phone out and check the time.  The wristwatch, regardless of brand, make or model, continues to capture the essence of style and remains a status symbol accessory, even during the Digital Age.

Top 5 Reasons Why a Watch is a Timeless Accessory

by Keverne Denahan

When we think of a watch, we think of it as an accessory that not only has function, but has design.  Design can be as intricate as different time zones, diving altimeters and lunar phases to as basic as two hands moving around a dial.

 

So how is it that while some accessories that were considered “de rigueur” in their time have gone by the wayside, while the wristwatch marches forward?  Think about sweater clips in the 50’s for example. Whether for sport, business, deep sea diving or an evening out, watches march on as the “it” wrist accessory.

 

 

Let’s explore the top five reasons why a watch is timeless (pun intended):

 

  1. Fashion: As fashion tides ebb and flow, a steady symbol throughout cycles is the wristwatch as an accessory.  As luxury and fashion watches go, it gives the added benefit of serving a function as well as a new meaning to the term ‘arm candy’.   More elaborate watch models give you the Lunar Phasedual time zones and more. Fashion can be classified as Classic with more understated models such as the Cartier Tank watch, or more trendy styles with rubber watch bands and bright colors such as the Fitbit Smartwatch Versa 3.
     

 

 

  1. Iconic: When we say “iconic”, our minds instantly go to large, groomed swaths of land, horse stables, wooden yachts, classic cars, Italian leather goods, rich linens, cashmere and luxe fabrics.  We conjure up living with ease in comfort and style as our way of life.  This style is often passed down through generations of living in luxury, but it can be learned and replicated at most demographic levels.  A Swiss made watch would fall into the category of iconic style with just an ounce of indulgence.
     

    Man Sailing Luxury Yacht

 

 

  1. Collectible: Many High Net Worth individuals understand the value of collecting a well-made and highly sought-after timepiece.  Talk to a man with a stunning timepiece and oftentimes you will discover that this is one of many in his collection.  Understanding a quality timepiece and its unique value is what attracts those in-the-know to begin their collections.  Once begun, it’s hard to turn down even the most expensive of watches when you know that it could be sold at auction such as Sotheby’s or Christie’s.
     

     

  1. Heritage: Selling at auction is one possibility for a watch collector, but another is the value of passing your watch down to the next generation.  Time literally marches on no matter where you live or what you do.  As families continue, so does the legacy of time which makes receiving a watch as inheritance or special gift, all the more meaningful.  Knowing you are wearing your grandfather’s watch as he built his company and raised his family brings the heritage aspect of a timepiece so much closer. It’s a connector to others in your family tree, a way of keeping them here with us.
     

    Image by Keverne Denahan

 

  1. Professional: Check any wrist on Wall Street and you are sure to see the likes of many high-end watch brands.  Time is critical to a successful businessman or businesswoman who has to attend meetings, power lunches, catch a flight or even catch up on the golf course.  The practicality of checking the time makes the luxury timepiece an essential accessory.  It’s been noted that successful people wear a watch.
     

    Image by Keverne Denahan

 

So, there you have it.  If you have always worn a watch, then you understand the significance.  If you’ve been questioning the value of wearing a watch rather than just using your mobile phone to check the time, then this should validate your decision, no matter what brand you choose.