Fortis Descending on Basel 2015

Fortis Basel 2015 Preview

by Adrian Herscovici  

Fortis WatchesOn March 19 the who’s who of the watch industry will gather in the medieval city of Basel, Switzerland to begin the annual eight-day odyssey known as Baselworld, the world’s biggest and most important watch and jewelry fair.

One company that exhibits annually in Basel is Fortis, a brand with an even longer history than the fair itself, having opened its factory doors in nearby Grenchen, Switzerland in 1912. Fortis first raised eyebrows in Basel in 1926 when it introduced the Harwood – the first automatic watch. Fortis remains a leader in innovation with an unwavering desire to conquer new frontiers – including space – where Fortis watches have dominated for more than 20 years and 100,000 earth orbits.

In Basel, Fortis sets up in a private suite at the Basel Dorint Hotel, adjacent to the main Baselworld pavilion*, where it hosts its valued partners and guests. Visitors to the suite this year will handle a host of Fortis watches including two new timepiece collections.

Fortis Tycoon – Basel 2015

The first is the Tycoon, a watch in the Terrestis collection, which pays homage to Fortis watches of the 1930s and ’40s with its slim case, domed crystal and straightforward functionality. While the look is vintage, Tycoon watches are light-years ahead of their predecessors in terms of movement technology – each watch is equipped with a Swiss made ETA movement. The Tycoon represents the best of vintage style with the best of modern engineering.

The Tycoon also exudes the brand’s DNA. “We give the adventure-seeking gentleman an instrument suitable for every event, from the racetrack to a black-tie party,” says Fortis CEO Maximilian Spitzy.

Fortis 903.21.12 Tycoon Fortis 904.21.11 Tycoon
Fortis 903.21.12 Tycoon Three Hand Fortis 904.21.11 Tycoon Chronograph
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Fortis Aeromaster – Basel 2015

The second collection being introduced at Baselworld this year is the Fortis Aeromaster in either “Dawn” or “Dusk” versions. These models of the Aeromaster have all the characteristics of classic Fortis pilots’ watches including the large sword hands, large luminous markers and Swiss made automatic ETA movements. But unlike other Fortis pilots’ chronographs, the Aeromaster Dawn and Aeromaster Dusk have original looks, with sunray patterns on brown dials as well as a mix of red and beige elements.

Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
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Visitors to Baselworld are invited to preview the new Fortis timepiece collections from March 19–25 at the Basel Dorint Hotel.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2015.

Louis Erard Watches Astound Baselworld 2014

Louis Erard at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Louis Erard Celebrates its Heritage with
A New Vintage Vibe at Baselworld 2014

Louis Erard WatchesThe annual Baselworld Watch and Jewelry Show can have a huge influence on the success of any watch brand. With estimates that 80 percent of global watch and jewelry sales are generated at Baselworld, success at this influential trade fair can be critical for a small company like Louis Erard.

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.

Catorex Watches Invitation to Basel 2014

Catorex Watches invites you to visit their watch exhibit at the Hotel du Commerce near Baselworld 2014*.

About Catorex Watches

Catorex WatchesCatorex has brought back the pocket watch with a variety of new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family business since its foundation in 1858, and the company takes immense pride in offering some of the finest pocket watches available today.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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*The Catorex Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2014.

Louis Erard Watches Invitation to Baselworld 2014

Louis Erard Watches is looking forward to welcoming you to their
new booth at Baselworld 2014 to view the new Louis Erard watch collection.

Invitation to the Louis Erard Exhibit, March 27 – April 3, 2014 at Baselworld 2014, Hall 1.1, Booth C-91

About Louis Erard Watches

Louis Erard Watches82 years after the first Louis Erard watches were introduced, the brand continues to celebrate the virtues of the mechanical movement. Louis Erard timepieces are prized by watch aficionados and other watchmakers around the world.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us March 27 – April 3, 2014 to view the Louis Erard exhibit at Baselworld 2014, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

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