Samuel Friedmann Leads Gevril Group Team to Baselworld 2012

by John Sealander  

BaselworldIf you manufacture, market, buy, or sell watches, Baselworld is the most important event on your yearly calendar. Every Spring, thousands of companies from around the world gather in Basel, Switzerland to showcase their latest creations and learn from each other. At Baselworld 2012, over 100,000 visitors attended this unique event where visitors have the opportunity to speak face-to-face to the owners and chief executives of top brands. Quite simply, Baselworld is where business is done. It is where trends are created, and it is where watch industry professionals make the contacts that can take their brands from obscurity to worldwide fame.

To maximize the many opportunities available at this important event, Samuel Friedmann led a full complement of Gevril Group brand managers, buyers, senior executives and designers to Baselworld 2012. According to Mr. Friedmann, a presence at Baselworld is critical to the success of any brand and an important component of the Gevril Group’s marketing plans. That is one of the reasons why the Gevril Group was a major exhibitor at this year’s event, with two separate booths that enabled visitors to learn more about the growing family of Gevril Group brands.

For the Gevril Group team, Baselworld 2012 was an overwhelming success. Gevril Group brands received the global exposure they need to grow. Visitors got the opportunity to see a wide variety of new collections firsthand. Managers were able to explore new growth and acquisition opportunities. Most importantly, the entire team had the opportunity to meet and share ideas with their peers from around the world.

Baselworld 2012 provided the inspiration that will ultimately provide a wealth of innovation, new product ideas and marketing opportunities in the year ahead. The Gevril Group team is heading home from Basel but looking forward to returning for Baselworld 2013.

About Gevril Group

Gevril GroupGevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or at 845-425-9882.

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Pre-Baselworld 2012 Impressions

by Stephanie Grayson

BaselworldI can feel the excitement in the air here at the Baselworld 2012 watch and jewelry fair as the many watch brands continue to set up their booths. Every floor of every building is buzzing with activity and noises of hammering and drilling. There’s also the occasional sound of the ringing bell as the concession cart passes by as it makes its rounds. You can purchase an espresso and buttered pretzels if, of course, you’re willing invest six CHF for the experience.

Baselworld 2012 Preparing to Open
Baselworld 2012 Preparing to Open

Construction at Baselworld 2012
Construction at Baselworld 2012

Baselworld Food Concession Cart
Baselworld Food Concession Cart

There’s much work yet to be done to ready all the booths, but ready or not, the press preview is March 7, the day before Baselworld 2012 officially opens. The media will have an opportunity to view all the booths before the general public. There seem to be as many exhibit designs as there are timepiece styles, and the decor of the booths is really very creative. Although not permanent structures, many of the luxury booths have a very well-established fine look. I find it interesting to “watch” and see how each of the booths look once completed.

Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth
Maria Rinaldi Setting Up in the Gevril Baselworld 2012 Booth

Maria Rinaldi in the Gevril Baselworld 2012 Booth Hall 1.1 Booth A-13
At the Gevril Booth Hall 1.1 Booth A-13

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for 40+ select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.

Meet Gevril Group at Baselworld

Join Gevril Group at Baselworld 2012 in Hall 1.1, Booth A-13 to view our stunning Gevril exhibit and in Hall 5.0, Booth C-25 to preview our exciting new international exhibit. To set up a meeting, speak to your Gevril Group representative or send an email to Michela Bonincontri onsite at the Baselworld event.

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Gevril Group International Watch Exhibit at Baselworld 2012

The Gevril Group Invites You to Explore an Exciting World of Possibilities at Baselworld 2012

Gevril GroupOne of the most fascinating things about watchmaking is how each country adds its own personal stylistic stamp to the horological tradition. In celebration of such regional differences, Gevril Group will showcase five diverse brands of watches at Baselworld 2012. Collectively, these brands focus on the watchmaking traditions of four different countries, opening a whole new world of possibilities for watch aficionados everywhere.

DenmarkJohan Eric takes the best traditions of Danish Modern design and updates them for the 21st Century. These fine timepieces feature slim, contemporary lines, outstanding craftsmanship and great value. By combining the aesthetics of modern Danish design with high-tech manufacturing techniques like vacuum ion plating and new materials like carbon fiber, ceramic, and stainless steel, Johan Eric has managed to create exciting new styles that are uniquely suited for today’s world.

ItalyGiulio Romano pays homage to Italy’s long tradition of imagination and creativity. From early Renaissance painters and sculptors to today’s hottest fashions, Italian designers have always managed to capture the emotion and drama that sets trends and inspires others. Giulio Romano embodies the best of this Italian tradition with a collection of fine timepieces that employ the playful use of color and imaginative new materials to create some of today’s most striking fashion statements.

GermanyRüdiger celebrates Germany’s rich watchmaking history. In Germany, watchmakers have a reputation for superb engineering and impeccable craftsmanship. It is no surprise that German watches are characterized by their durability and precise tolerances. Rüdiger timepieces, each named after a different city in Germany, bring modern manufacturing techniques and movements to the straightforward clean lines that have long been associated with German design. The result is affordable and authentic designs that are meant to be worn every day.

SwitzerlandGV2 and Calibre bring Switzerland’s illustrious watchmaking heritage to a whole new audience. These youthful, trendy brands combine genuine Swiss movements with innovative new styles, designed for today’s active lifestyles. GV2 watches are available in a wide variety of fashion-forward styles for both men and women, and Calibre brings the proud tradition of Swiss military watchmaking and functional design to a new and younger audience.

Meet Gevril Group at Baselworld 2012

Please make plans now to join us at Baselworld 2012 this March in Hall 5.0, Booth C-25 to preview these exciting new brands. To set up a meeting, speak to your Gevril Group representative or contact Michela Bonincontri by email or at 845-425-9882.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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