Fortis Descending on Basel 2015

Fortis Basel 2015 Preview

by Adrian Herscovici  

Fortis WatchesOn March 19 the who’s who of the watch industry will gather in the medieval city of Basel, Switzerland to begin the annual eight-day odyssey known as Baselworld, the world’s biggest and most important watch and jewelry fair.

One company that exhibits annually in Basel is Fortis, a brand with an even longer history than the fair itself, having opened its factory doors in nearby Grenchen, Switzerland in 1912. Fortis first raised eyebrows in Basel in 1926 when it introduced the Harwood – the first automatic watch. Fortis remains a leader in innovation with an unwavering desire to conquer new frontiers – including space – where Fortis watches have dominated for more than 20 years and 100,000 earth orbits.

In Basel, Fortis sets up in a private suite at the Basel Dorint Hotel, adjacent to the main Baselworld pavilion*, where it hosts its valued partners and guests. Visitors to the suite this year will handle a host of Fortis watches including two new timepiece collections.

Fortis Tycoon – Basel 2015

The first is the Tycoon, a watch in the Terrestis collection, which pays homage to Fortis watches of the 1930s and ’40s with its slim case, domed crystal and straightforward functionality. While the look is vintage, Tycoon watches are light-years ahead of their predecessors in terms of movement technology – each watch is equipped with a Swiss made ETA movement. The Tycoon represents the best of vintage style with the best of modern engineering.

The Tycoon also exudes the brand’s DNA. “We give the adventure-seeking gentleman an instrument suitable for every event, from the racetrack to a black-tie party,” says Fortis CEO Maximilian Spitzy.

Fortis 903.21.12 Tycoon Fortis 904.21.11 Tycoon
Fortis 903.21.12 Tycoon Three Hand Fortis 904.21.11 Tycoon Chronograph
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Fortis Aeromaster – Basel 2015

The second collection being introduced at Baselworld this year is the Fortis Aeromaster in either “Dawn” or “Dusk” versions. These models of the Aeromaster have all the characteristics of classic Fortis pilots’ watches including the large sword hands, large luminous markers and Swiss made automatic ETA movements. But unlike other Fortis pilots’ chronographs, the Aeromaster Dawn and Aeromaster Dusk have original looks, with sunray patterns on brown dials as well as a mix of red and beige elements.

Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
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Visitors to Baselworld are invited to preview the new Fortis timepiece collections from March 19–25 at the Basel Dorint Hotel.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2015.

Louis Erard Watches Astound Baselworld 2014

Louis Erard at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Louis Erard Celebrates its Heritage with
A New Vintage Vibe at Baselworld 2014

Louis Erard WatchesThe annual Baselworld Watch and Jewelry Show can have a huge influence on the success of any watch brand. With estimates that 80 percent of global watch and jewelry sales are generated at Baselworld, success at this influential trade fair can be critical for a small company like Louis Erard.

With the 42nd annual Baselworld Fair already a memory in the eyes of visitors, it is abundantly clear that Louis Erard dazzled the watch industry again. The stunningly beautiful Louis Erard booth was well attended, and visitors were delighted to learn that the 83-year-old brand was continuing their policy of manufacturing high quality luxury watches at a reasonable price.

New for 2014 were several superb all-mechanical 500-piece limited edition timepieces and more of the brand’s first quartz watch collection. Notable at Baselworld were several exciting new additions to Louis Erard’s nostalgic 1931 Collection. Each of these vintage designs has been strictly limited to 500 pieces worldwide and comes in a special presentation box.

The 1931 Vintage Small Seconds 66 226 AA 01 features a beautiful silver-tone dial with a small seconds sub-dial at 9 o’clock and easy-to-read date window at 3 o’clock. A premium Sellita SW-290 automatic movement powers the handcrafted watch, which includes an exhibition back to view the decorated oscillating weight and individual edition numbers from 1 to 500. This 40 mm stainless steel timepiece has been equipped with a beautiful black leather strap with cream topstitching.

The 1931 Vintage Chronograph 78 225 AA 01 continues the vintage vibe with a fabulous silver-toned chronograph dial that provides the perfect contrast for the traditional blued steel hands. The 42.5 mm chronograph features 12-hour and 30-minute totalizers, along with a free running small seconds sub-dial at 9 o’clock. A Swiss made ETA 7750 Valjoux automatic movement powers this superb vintage inspired chronograph watch.

The superb new 42 mm Men’s Moon Phase caught visitor’s attention with a central pointer-style hand to indicate the day of the month on a chapter ring scale. The watch features a beautiful moon phase indicator at 6 o’clock and even comes with a set of matching moon phase cufflinks. Powered by an ETA 2824 automatic movement, coupled with a Dubois Dépraz 9000 module for the moon phase complication, this special edition timepiece is the embodiment of Louis Erard’s commitment to craftsmanship and traditional values.

Other new Baselworld introductions included a beautiful 40 mm Open Heart model powered by a Soprod SOP A10BV-2 automatic movement, and a hand-wound 40 mm Regulator Power Reserve model powered by a ETA 7001 RE movement with an in-house power reserve complication.

The star of the show was a spectacular 42 mm 18K pink gold moon phase chronograph with 30-minute and 12-hour totalizers and a moon phase indicator at 6 o’clock. The lustrous 18K pink gold watch has been fitted with a genuine crocodile strap with a matching 18K gold pin buckle.

Louis Erard also introduced new quartz powered Romance models for women in an effort to compete with popular fashion brands and offer a wider variety of timepieces in the important mid-tier price point.

It is clear from the reactions of Baselworld visitors that there are still a lot of people who appreciate Louis Erard’s unique combination of old world Swiss craftsmanship and affordable pricing. With 2014 production scheduled to exceed 200,000 watches for the first time ever, Louis Erard is on the threshold of becoming a major name that resonates far beyond the confines of Baselworld.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US agent for Louis Erard Watches. Contact Gevril Group by email or call 845-425-9882.

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Viceroy Watches Zoom Past the Competition at Baselworld 2014

Viceroy at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Fernando Alonso is Viceroy’s Featured Attraction at Baselworld 2014

Viceroy WatchesFor 42 years, nothing has captured the glamor and excitement of jewelry and luxury watches like the annual Baselworld Watch and Jewelry Show in Basel, Switzerland. This glamorous international trade fair has become an essential destination for the world’s leading watch buyers, collectors, and industry insiders.

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Meccaniche Veloci Watches Amaze Visitors at Baselworld 2013

Meccaniche Veloci Watches at Baselworld 2013


Photography by Boris Pjanic  
Article by John Sealander  

Inspired by Speed, the Meccaniche Veloci Watch Display
at Baselworld 2013 was a Clear Winner With Visitors

Meccaniche Veloci WatchesVisitors to Baselworld 2013 discovered what many watch enthusiasts already know: Meccaniche Veloci is unique. This small Italian watchmaker produces handcrafted masterpieces in very limited editions that evoke the excitement and speed of European motor racing at it’s very best.

It didn’t take long for visitors to Baselworld 2013 to discover Meccaniche Veloci’s unique connection to the world of speed. The brand’s highly visible booth showcased not only Meccaniche Veloci’s racing inspired watch collections, it also showcased the actual racing cars that their most exclusive collections were made from.

Every watch in the exclusive Meccaniche Veloci “Only One” collection is literally one of a kind. To produce these unique and extremely exclusive timepieces, each watch is constructed using recovered materials from the world of speed. The dial could be fabricated from the fiberglass fairing of a well-known championship racing car, or the fairing from a racing motorcycle.

To make these watches, Meccaniche Veloci has been able to obtain actual body panels and components from famous racing vehicles and used them to create one-of a-kind timepieces. When a suitable component has been located, areas of interest are identified and then individually unique dials are cut from the material.

These recovered racing items, complete with the circular holes where material has been removed to make a dial, were proudly displayed in dramatic glass cubes at Baselworld to demonstrate the authenticity of the “Only One” concept. Since exotic materials like carbon fiber and magnesium are difficult to cut and machine, only a few of these exclusive watches are ever produced.

Although it was Meccaniche Veloci’s one-of-a-kind display that captured the attention of Baselworld visitors, the company makes other racing inspired watches as well. Racing inspired designs like the Quattro Valvole 48 Four Strokes, 44 Chronograph, Due Valvole and the exciting new Chrono Driver are also produced in limited numbers for discriminating watch aficionados.

A Meccaniche Veloci watch will never be a high volume item. These exclusive, racing inspired timepieces will always be produced to the company’s exacting specifications for a very specific audience. From the enthusiastic response that the Meccaniche Veloci booth received at Baselworld, this audience of speed loving watch enthusiasts is sure to grow in the years ahead.

Gevril Group US Agent for Meccaniche Veloci Watches

Gevril GroupGevril Group is the US agent for Meccaniche Veloci Watches. Contact us by email or call us at 845-425-9882.

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Please subscribe to the Gevril Group newsletter and blog digest.