Viceroy Watches Zoom Past the Competition at Baselworld 2014

Viceroy at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Fernando Alonso is Viceroy’s Featured Attraction at Baselworld 2014

Viceroy WatchesFor 42 years, nothing has captured the glamor and excitement of jewelry and luxury watches like the annual Baselworld Watch and Jewelry Show in Basel, Switzerland. This glamorous international trade fair has become an essential destination for the world’s leading watch buyers, collectors, and industry insiders.

When Baselworld visitors arrived at the spectacular black and red Viceroy booth, they were greeted with the glamor and excitement of F1 Racing. Two-time Formula 1 world champion Fernando Alonso, who has been a Viceroy Ambassador since 2008, set the tone for 2014 with a brand new ad campaign and exciting new additions to Viceroy’s signature Fernando Alonso Watch Collection.

Fernando Alonso watches, with their bold sporty design and personalized Fernando Alonso logo, personify what the young Spanish brand is all about. These driver inspired timepieces are vibrant, energetic, expressive, and as Baselworld visitors learned, more affordable than ever.

New for 2014 are more affordable Fernando Alonso watches that have been designed to appeal to a younger market. These exciting timepieces utilize modern materials like aluminium, steel, acetate, and silicon to convey the sporty spirit of the Viceroy man. New models include affordable chronographs and three-hand configurations with steel and aluminium cases that are water resistant to 165 feet.

Although Viceroy has become well known for its oversize masculine designs, they didn’t forget the ladies in 2014. New models in Viceroy’s popular Femme Watch Collection featured exotic materials like mother-of-pearl and tortoiseshell. These new additions to the Femme line convey a super-feminine vibe, as portrayed by well-known photographer José Manuel Ferrater’s new Femme ad campaign, featuring top model Kate Bock.

Viceroy’s high profile performance at Baselworld 2014 reaffirms this brand’s uniquely Spanish vision and commitment to uncompromising quality and style. Although the glamor and excitement of Baselworld is over for another year, the excitement surrounding the Viceroy Fernando Alonso and Femme watch collections is just beginning. Look for this year’s latest styles at your nearest authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Catorex Watches Invitation to Basel 2014

Catorex Watches invites you to visit their watch exhibit at the Hotel du Commerce near Baselworld 2014*.

About Catorex Watches

Catorex WatchesCatorex has brought back the pocket watch with a variety of new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family business since its foundation in 1858, and the company takes immense pride in offering some of the finest pocket watches available today.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

*The Catorex Hotel du Commerce exhibit is not affiliated in any way with Baselworld 2014.

Louis Erard Watches Invitation to Baselworld 2014

Louis Erard Watches is looking forward to welcoming you to their
new booth at Baselworld 2014 to view the new Louis Erard watch collection.

Invitation to the Louis Erard Exhibit, March 27 – April 3, 2014 at Baselworld 2014, Hall 1.1, Booth C-91

About Louis Erard Watches

Louis Erard Watches82 years after the first Louis Erard watches were introduced, the brand continues to celebrate the virtues of the mechanical movement. Louis Erard timepieces are prized by watch aficionados and other watchmakers around the world.

Gevril Group US Agent for Louis Erard Watches

Gevril GroupGevril Group is the sole US and Caribbean agent for Louis Erard Watches. Meet us March 27 – April 3, 2014 to view the Louis Erard exhibit at Baselworld 2014, Hall 1.1, Booth C-91. Contact us, by email or at 845-425-9882.

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Baselworld 2014

Baselworld 2013 Main Hall

by Adrian Herscovici  

Baselworld 2014 Watch and Jewelry Show March 27 – April 3

Baselworld 2014 International Watch and Jewelry ShowThe 42nd annual Baselworld Watch and Jewelry Show is just around the corner and exhibitors, journalists and visitors from around the world are preparing. Once again, the fair will unite key industry figures, buyers and the media in this exclusive global networking event.

Baselworld is indeed a business-centric environment. It provides an opportunity for brands to connect with their dealers, to initiate and deepen relationships, and to stay in touch with the viewpoints of those who help shape their product lines from a global perspective. Last year the Baselworld 2013 fair played host to 122,000 visitors, 1,460 exhibitors and 3,610 journalists from around the world.

The influence of Baselworld on trends and innovations in the watch and jewelry sector cannot be overstated, nor can the fair’s overall impact on global sales. According to statistics released by MCH Basel Exhibition, it is estimated that approximately 80 percent of global sales of watches and jewelry are generated at Baselworld.

In addition to these prolific business-to-business activities, Baselworld is a focal point for the media. A single exhibitor might welcome up to 1,200 or more journalists over the course of the eight days. The thousands of journalists stay busy around the clock, moving from meeting to meeting, blogging, recording and snapping photos of everything new while building a stockpile of stories to develop over the weeks and months ahead.

Last year represented a huge milestone in the show’s history: millions of dollars were spent on expanding and revamping the exhibition area. The results were extraordinary. The setup alone now requires a workforce of approximately 20,000 people according to MCH. Baselworld is like a small city – an astonishing space composed of multi-story pavilions and 18 miles of walkways.

The medieval city of Basel is located in the north where the Swiss, French and German borders meet. It is one Switzerland’s most important cultural and industrial centers and a gateway to many of Switzerland’s famous watchmaking regions.

Baselworld 2014 takes place from March 27 to April 3. Information, invitations and announcements related to participating watch brands will be posted below, as they become available.

Baselworld 2014 Directory*

Ferragamo 1.1 E-67
Louis Erard 1.1 C-91
Jowissa 1.2 E-11
RSW 1.1 A-75
Versace 1.0 E-67
Versus 1.0 E-67
Viceroy 1.1 D-71

Basel 2014 Offsite Directory

Catorex Hotel du Commerce
Fortis Hotel Dorint Basel

*Gevril Group is not responsible for the accuracy of the information in our Baselworld 2014 Directory. Please contact us to add your company to the directory or to report any errors you might find.

About Gevril Group

Gevril GroupGevril Group is a watchmaker and a representative for select watch brands, distributing and servicing timepieces at a wide range of price points. Additionally, Gevril maintains a full-service watch repair department staffed by master Swiss watchmakers.

Gevril Group is a regular participant at Baselworld and will be available at Baselworld 2014 to familiarize you with our many watch brands that will exhibit at the show. Contact us by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn for updates on Baselworld and other watch industry news.

Please subscribe to the Gevril Group newsletter and blog digest.