Fortis Descending on Basel 2015

Fortis Basel 2015 Preview

by Adrian Herscovici  

Fortis WatchesOn March 19 the who’s who of the watch industry will gather in the medieval city of Basel, Switzerland to begin the annual eight-day odyssey known as Baselworld, the world’s biggest and most important watch and jewelry fair.

One company that exhibits annually in Basel is Fortis, a brand with an even longer history than the fair itself, having opened its factory doors in nearby Grenchen, Switzerland in 1912. Fortis first raised eyebrows in Basel in 1926 when it introduced the Harwood – the first automatic watch. Fortis remains a leader in innovation with an unwavering desire to conquer new frontiers – including space – where Fortis watches have dominated for more than 20 years and 100,000 earth orbits.

In Basel, Fortis sets up in a private suite at the Basel Dorint Hotel, adjacent to the main Baselworld pavilion*, where it hosts its valued partners and guests. Visitors to the suite this year will handle a host of Fortis watches including two new timepiece collections.

Fortis Tycoon – Basel 2015

The first is the Tycoon, a watch in the Terrestis collection, which pays homage to Fortis watches of the 1930s and ’40s with its slim case, domed crystal and straightforward functionality. While the look is vintage, Tycoon watches are light-years ahead of their predecessors in terms of movement technology – each watch is equipped with a Swiss made ETA movement. The Tycoon represents the best of vintage style with the best of modern engineering.

The Tycoon also exudes the brand’s DNA. “We give the adventure-seeking gentleman an instrument suitable for every event, from the racetrack to a black-tie party,” says Fortis CEO Maximilian Spitzy.

Fortis 903.21.12 Tycoon Fortis 904.21.11 Tycoon
Fortis 903.21.12 Tycoon Three Hand Fortis 904.21.11 Tycoon Chronograph
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Fortis Aeromaster – Basel 2015

The second collection being introduced at Baselworld this year is the Fortis Aeromaster in either “Dawn” or “Dusk” versions. These models of the Aeromaster have all the characteristics of classic Fortis pilots’ watches including the large sword hands, large luminous markers and Swiss made automatic ETA movements. But unlike other Fortis pilots’ chronographs, the Aeromaster Dawn and Aeromaster Dusk have original looks, with sunray patterns on brown dials as well as a mix of red and beige elements.

Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
Fortis 6551018 Aeromaster Dawn Fortis 6561898 M Aeromaster Dusk
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Visitors to Baselworld are invited to preview the new Fortis timepiece collections from March 19–25 at the Basel Dorint Hotel.

Gevril Group US, Canada and Caribbean Fortis Watches Agent

Gevril GroupGevril Group is the sole US, Canada and Caribbean agent for Fortis Watches and the authorized Fortis watch repair service center. Contact us by email or by calling 845-425-9882.

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*The Fortis Basel Dorint Hotel exhibit is not affiliated in any way with Baselworld 2015.

Just Cavalli Watches Adored at Baselworld 2014

Just Cavalli at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Just Cavalli continues to reinterpret Cavalli style and seasonal
trends with youthfulness and originality at Baselworld 2014.

Just Cavalli WatchesFor 42 years, the annual Baselworld Watch and Jewelry Show has been the place where the watch and jewelry industry learns about innovative products, fashion forward styles, and emerging trends. This is where Just Cavalli Watches showcases its unique approach to youthfulness and originality. Using the colors, leathers, and fabrics from the latest Cavalli Collections, the brand has become a reference point for a new generation who infuse their lives with the positive energy expressed by Just Cavalli’s fashion forward contemporary timepiece designs.

New at Baselworld 2014 was the fabulously feminine Just Solo Collection, the all-new Spire Collection with its iconic interpretation of the Just Cavalli snake emblem, and the decidedly masculine Just Iron Collection.

The diminutive 30 mm ladies Just Solo features an elegant dial with zebra patterned or snake scale details and a glittering bezel encrusted with sparkling crystals. The iconic 40 mm Spire reinterprets the iconic Just Cavalli snake and adds a luxurious dial with diamond dust or mother-of-pearl details.

Just Cavalli did not forget about the men in 2014, introducing the big, bold and decidedly masculine Just Iron Collection. Available in chronograph and three-hand configurations, these oversize 44 mm creations have a contemporary, urban vibe that Just Cavalli’s young, international customers are looking for.

Also featured at Just Cavalli’s Baselworld booth was the popular Just Dream Collection with its colorful and captivating feminine styles, along with the refined Luminal Collection with its unique enamel and crystal dials, conveying a spirit of lightness and luminosity.

Just Cavalli’s Baselworld booth was a popular destination for the 150,000 visitors and international press that attended at this annual showcase of fine jewelry and luxury watches. If you’d like to see what Just Cavalli’s Baselworld excitement was all about, make sure to contact your nearest authorized Just Cavalli watch dealer immediately and ask to see this year’s latest styles.

Gevril Group US Agent for Just Cavalli Watches

Gevril GroupGevril Group is the US agent for Just Cavalli Watches. You can email us or call 845-425-9882.

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Hush Puppies Keeps it Cool at Baselworld 2014

Hush Puppies at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

Hush Puppies Takes a Casual Approach to Time at Baselworld 2014

Hush Puppies WatchesThe glamorous Baselworld Watch and Jewelry Show in Basel, Switzerland is not typically described as casual. For 42 years, this glittering and extravagant international trade fair has been known for its star studded parties and over-the-top timepieces. Hush Puppies Watches took a different approach in 2014. This popular and well-respected brand created the world’s first casual shoe and is known today in over 140 countries as a leading casual lifestyle provider. Now, it has become a leading manufacturer of casual fashion watches as well.

It’s not surprising that Hush Puppies Watches took a casual approach to telling their unique story at this year’s Baselworld fair. Ever since the company launched their first timepiece collection in 2002, Hush Puppies have been bringing the brand’s relaxed, casual, stylish, classic, and confident attributes straight to your wrist. This powerful mix of vintage styling and casual comfort has turned Hush Puppies Watches into one of the world’s leading casual & fashion watch brands.

This year Hush Puppies celebrated its casual roots with exciting new additions to their popular Signature, Orbz and Freestyle Collections. This year’s new line extensions showcased Hush Puppies trademark blend of vintage styling and casual comfort with exciting new models for both men and women.

Like their famous footwear that forever changed the world of fashion in 1958, Hush Puppies watches never go out of style. The Hush Puppies Baselworld booth was a huge success, showing thousands of fashion forward visitors that this casual favorite still knows how to make time stand still with a huge collection of classically styled fashion watches for both men and women. If you’d like to see how Hush Puppies casual approach to time looks like on your own wrist, just look for your nearest authorized Hush Puppies retailer and ask to see the latest Signature, Orbz, Freestyle and 1958 timepiece designs.

Gevril Group US Agent for Hush Puppies Watches

Gevril GroupGevril Group is the US agent for Hush Puppies Watches. You can email us or call 845-425-9882.

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JOWISSA Watches Sparkle at Baselworld 2014

Jowissa at Baselworld 2014


Article by John Sealander  
Photography by Boris Pjanic  

JOWISSA’s Success at Baselworld 2014 Makes it Crystal
Clear Why the Brand has Become a Feminine Favorite

JOWISSA has been making fashionable, fabulously feminine timepieces since 1951. Fans of the brand often describe their JOWISSA watch as fine jewelry you can wear on your wrist and frequently acquire many different models. Recently a loyal customer visited JOWISSA’s Swiss headquarters to select her 37th JOWISSA watch.

With over 250 different models defined by nine exciting collections, owning several JOWISSA’s isn’t that hard to do. Even though JOWISSA makes timepieces for men, it is women who are the brand’s biggest fans. Fashion forward women around the world are learning that these surprisingly affordable, Swiss made watches are the perfect fashion accessories for almost any occasion.

On center stage at JOWISSA’s Baselworld booth were the popular Safira 99 and Facet Strass Collections, both featuring JOWISSA’s trademark faceted and curved sapphire crystals. A wide variety of stylish star, pyramid, circular and diamond cut styles, all paired with colorfully elegant dials made it crystal clear why this unique brand has become a feminine favorite.

New for 2014 was the imaginative women’s Magic Strass Collection, which featured a stylish low-profile design with a sapphire crystal on both the front and back of a floating suspended dial. Also featured at Baselworld 2014 was the minimalist Cara Collection with a two-hand configuration and twelve sparkling crystals as indices. The beautiful Luce Collection also made an appearance, adding JOWISSA’s characteristic sparkle with a lavish crystal studded bezel.

Visitors to JOWISSA’s Baselworld booth were in agreement that a woman can’t have too many shoes or JOWISSA timepieces. It doesn’t matter if you already have 37 JOWISSA watches, or if you’re discovering these feminine favorites for the first time, you’re going to want a JOWISSA on your wrist. To see what caused all the excitement at Baselworld, just contact an authorized JOWISSA watch dealer and ask to see the latest styles.

Gevril Group US Agent for JOWISSA Watches

Gevril GroupGevril Group is the sole US agent for JOWISSA Watches. Contact us by email or call 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn.

Please subscribe to the Gevril Group newsletter and blog digest.