by Meehna Goldsmith
The iconic Gianni Versace brand under the direction of Creative Director Donnatella Versace creates exquisite haute couture that dominates the runways. But more than just clothing, Versace has brought their signature style into the realm of accessories and perfumes. These lines are often out of reach to the majority due to pricing only few can afford.
In response to the public’s clamoring for a piece of the Versace style, founder Gianni Versace gave his sister Donatella a fusion line to develop in 1989 before he passed away. A fusion line differs from the haute fashion lines in pricing but without compromising the Versace quality and feel. Though haute couture often has a shelf life, the Versus pillar is designed to be perennial. Financial difficulties had the company shut down Versus in 2005, but Donatella resurrected it five years later in 2009.
The Coconut Grove watch collection falls into the Versus category. Fashion forward, with flair and possessing that Versace element of the unconventional, the watches make a strong statement. The name Coconut Grove gives a good window into the theme of the watches. Based in Miami, Coconut Grove is the oldest and continuously inhabited neighborhood in Miami, Florida, which is located in Dade County. The city is tucked away from the craziness of Miami to show visitors a different side of the stereotypical Miami experience. There are so many activities from gallery tours, sailing regattas to offbeat festivals and lovely outdoor dining.
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Like its namesake city, the Versus Coconut Grove collection offers a different experience from the norm that makes it exclusive and yet also has longevity. In a 38 mm round case, the watches feature a dial with a geometric pattern that shimmers in the light. A studded bezel gives this classic watch a bit of the Versace rebel sensibility. There are lots of combinations of the Versus Coconut Grove collection to meet any woman’s needs from stainless steel cases to stainless steel cases enhanced with IP gold. Dials range from white and gold to black and silver. All the watches come on a stainless steel link bracelet to match the design and that clasp with a stainless steel jewelry buckle.
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The Versus Coconut Grove gets its energy from a quartz movement that keeps the watch powered in sync with the hour all the time, a convenient feature for the busy woman on the go.
For the woman who appreciates the pizzazz of Versace and wants to dress up her wrist, the Versus Coconut Grove makes a perfect accompaniment.
Gevril Group US and Caribbean Agent for Versus Watches
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