For Immediate Release
Versace Timepieces is pleased to announce the appointment of Kari Allen as President for Versace Watches and Jewelry in the US and the Caribbean. Kari is a watch and jewelry industry veteran with extensive experience launching and building brand equity for some of the industry’s most recognizable brands.
As Senior Vice President of Sales and Marketing for Damiani USA, Kari played a key role in transforming this family business into a publicly traded company. Damiani jewelry and luxury women’s watches are renowned throughout the world for their beauty and exquisite craftsmanship. Kari helped develop a higher profile for this prestigious Italian brand by overseeing the opening of new North American retail locations on Rodeo Drive in Beverly Hills and Ala Moana in Honolulu.
As Vice President of Sales and Marketing for Boucheron Joaillerie, she was responsible for all aspects of creating a new North American division for this highly regarded French brand. She worked closely with the brand’s Parisian and Swiss producers to develop a collection that would meet US market needs.
Kari Allen’s mission has always been to improve performance. As Director of Sales for Gucci Timepieces America, Kari helped develop a strong presence for Gucci in upscale American jewelry chains, as well as key department and specialty retailers. Her expert analysis of style and market trends helped Gucci build its sales volume.
Everywhere Kari has worked, from Charriol USA, to Tag Heuer and other fashion brands in jewelry and watches, her professionalism, dedication and expertise in sales, marketing, media and public relations has resulted in expanded distribution and increased sales for the brands she has represented.
Kari, a graduate of Marymount College and member of the Woman’s Jewelry Association, will be a valuable asset for the Versace team as this Italian fashion powerhouse continues their efforts to expand what is already their largest export market. Versace timepieces and fine jewelry are already “must have” items for American fashionistas. With the help of Kari Allen, the familiar Medusa logo will be seen more frequently than ever.
About Gevril Group
Gevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Gevril operates a full-service watch repair department staffed by master Swiss watchmakers.
Gevril Group is the sole US and Caribbean agent for Versace Watches. Meet us March 8-15, 2012 to view the Versace exhibit at Baselworld 2012, Hall 1.0, Booth D-17. Contact Gevril Group by email or at 845-425-9882.
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