The Defiant Viceroy Rebel Watch Collection

Viceroy Rebel


by Adrian Herscovici  

Rebel Yell

Viceroy WatchesViceroy is an ambitious watch brand known for its sporty and stylish designs. The brand is also popular for infusing its timepieces with ample personality, allowing fans to express their individuality. The Rebel collection is a perfect example.

Watches in the Viceroy Rebel collection include a stainless steel model (432121-15) and a black ion-plated stainless steel model (432119-55). They two watches share several attributes in addition to square, stainless steel cases: both watches are powered by quartz movements, employ mineral glass crystals and are built to be water resistant to a depth of 165 feet. The black model is a hair larger than the steel model at 44 mm and 43 mm respectively.

Buy Viceroy Rebel Watch CollectionThese Rebels also share certain design elements, including screw heads that appear in the four corners on the front side of the case. The black version carries this detail over to the dial, using applied screw-head markers as hour counters. Both watches have skeletonized hour and minute hands with large, luminous arrowhead tips. The Viceroy logo is printed on both watches below the 12, but our attention is drawn to the collection name “Rebel Men” printed at 6 o’clock. The name appears in the collection’s signature calligraphic font; more importantly, the words are printed askew to reflect the independent spirit of the collection.

Even with these similarities, each watch has its own look. The steel model, with less black in the design and a brown leather strap, is visually layered and has more contrasting elements. It also has a date function that is practical for daily wear. The three-dimensional dial is mostly gray, with black and white elements throughout. The hour numerals are large and white except at 2, 6 and 10 o’clock, where the numerals are replaced with solid bars that have the effect of separating the numerals symmetrically into three sections of three. A handy inside track shows military hours from 13 through 24. The second hand is red with an arrowhead tip that complements the look of the hour and minute hands.

The black ion-plated model is more dominant in its appearance, which is a result of the profusion of black. The only other color incorporated into the watch is white; it is used to fill the markers on the bezel including the four points of a compass (N, S, E and W), and on the dial. The appearance of the dial is quite orderly as a result. This model has no date function. The black ion-plated Viceroy Rebel has a black leather strap with a cracked, distressed appearance, and a matching ion-plated tang buckle. Like the stainless steel model, this watch has a solid stainless steel caseback.

Buy Viceroy Rebel Watch CollectionTimepieces in the Viceroy Rebel Watch Collection express an edgy, leader-of-the-pack outlook on life. The watches are rugged and mechanical in appearance with a contemporary design geared towards men with a daring sense of self. Men like you. Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Gevril Group Astounded Retailers With a Fantastic Array of Watch Brands at Couture 2013 Las Vegas

by John Sealander  

With many exciting brands in one location, Couture’s Chambertin 2 Ballroom was the place to learn about emerging watch trends.

The annual Couture Show at the luxurious Wynn Hotel in Las Vegas is the most important event of the year for jewelers and luxury goods retailers. It is here that American luxury retailers discover the new and trend-setting items that their customers will be demanding in the year ahead.

At this year’s show, buyers got a chance to get to know some fantastic brands that may be new to North American customers, but are already popular in Europe. Gio Monaco, Jowissa, Viceroy, Gattinoni, and Catorex watches got a lot of attention at Couture 2013, and with the positive buzz they received, these European favorites are destined to become equally popular with fashion-forward American customers.

Giuseppe and Michele Ascione’s Italian flair made a big impression on Couture visitors. Their Gio Monaco brand combines Michele’s engineering expertise with his late brother’s artistic flair to produce some of the most stylistically original watches in recent history. The popular Gio Monaco Hypnos and 101 Collections both received rave reviews from the Couture crowds.

Everyone seemed to love Viceroy’s vibrant Spanish inspired styling. A wide range of celebrities, including Antonio Banderas and Shakira, already wear these popular, sporty watches. After the reception this Spanish brand received from buyers at Couture 2013, it’s a safe bet that they’re going to be appearing on a lot more fashionable wrists in the year ahead.

The ethereal beauty of famed Italian designer Fernanda Gattinoni’s timepieces definitely created a lot of buzz at Couture 2013. There is simply nothing comparable to Gattinoni’s spectacular Planetarium Collection. Each of these beautiful watches was inspired by Leonardo da Vinci’s drawings and use stylized images of stars, galaxies, planets and asteroids as metaphors for time. Many industry experts consider Gattinoni’s unique mixture of femininity and androgyny to be the hallmark of today’s “new luxury.”

Jowissa was another popular discovery at the Couture show. Although this company, based in Bettlach, Switzerland, has been making fabulously fashionable timepieces since 1951, it has only recently been discovered by American watch aficionados. European fashionistas describe Jowissa watches as fine jewelry you can wear on your wrist and it’s easy to see why. Many designs feature multi-faceted pyramid cut, tempered mineral glass crystals that glitter like diamonds from every angle. These wrist-worn jewels are the perfect accessories for both dressy and casual situations.

Swiss watchmaker Catorex has been widely recognized for bringing back the pocket watch, with a variety of innovative new designs that have been adapted for the modern world. Pocket watches have been a specialty of the family owned company since its foundation in 1858, and Couture 2013 provided buyers with a great opportunity to re-discover the pocket watch themselves with a variety of great collections on display from the traditional to the Avant-garde.

Gevril Group currently represents all of these popular European brands, and Gevril Group founder Samuel Friedmann was very pleased at the reception they received at Couture 2013. “There is just no substitute for seeing, touching, and admiring a fine timepiece in person,” says Friedmann. “People were amazed at how many fine brands we offer, and a lot of these brands are going to be appearing on people’s wrists in the year ahead.”

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Couture 2013 Las Vegas Huge Success for Gevril Group

Gevril Group Couture Show 2013 Banners


by John Sealander  

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

This Father’s Day it’s Time to Get Dad a Real Gift


by John Sealander  

Doesn’t Dad Deserve Something Special on his Special Day?

Father's DayFather’s Day is just around the corner. With all Dad has done for you, isn’t it time to do something special for him? This year, instead of another boring belt, tie or bathrobe, how about a really nice watch? Watches are in this year, and with so many exciting new timepieces to choose from, we can almost guarantee that there’s a watch that your Dad would be proud to wear on his wrist.

Today, it’s easy to find a fine timepiece in just about every price range to match your Dad’s personal taste. Is Dad a cyclist or a runner? Does he like the outdoors? Or is he a globe-trotting businessman? Whatever your Dad’s personality, there’s a watch that will suit him perfectly.

Johan Eric Helsingør

The Johan Eric Helsingør is a masterpiece of understated simplicity. This classic Danish design features a clean, easy-to-read two-hand dial with distinctively shaped triangular indices. This is a watch that is equally at home in both dressy and casual situations. The slim, modern lines of the 40 mm Helsingør will appeal to the Dad who appreciates quality, craftsmanship and great value. This distinctive watch is available in a wide variety of color combinations, including stainless steel, IP rose gold, and IP plated black. All models can be equipped with either an elegant genuine leather strap or an integrated stainless steel bracelet.

Giulio Romano Termoli

The massive 46 mm Giulio Romano Termoli will appeal to the man who likes a modern, European look. This stunning Italian design features a high-tech aluminum case with dramatic raised numbers on the bezel. The historic clock tower in Termoli, Italy served as the inspiration for this uncluttered, minimal three-hand configuration. There’s nothing old-fashioned about this fashion-forward watch, however. With a colorful case and dial and comfortable silicon strap, the Giulio Romano Termoli is perfect for the confident man who respects the past and has his eyes focused on the future.

Viceroy Real Madrid

The sporting Dad will love the distinctive Viceroy Men’s Real Madrid Chronograph. This distinctive Spanish design features the coat of arms of the popular Real Madrid professional soccer team engraved on the case back. The professional chronograph has two easy-to-read subdials that allow you to time virtually any event, plus a third subdial that indicates the date. There is also a handy tachymetre scale on the stainless steel chapter ring. For fans of the Real Madrid football club, the Viceroy Real Madrid Chronograph is a must have fashion accessory and precision timing instrument. For all other Dads, the Real Madrid is a brilliant, and seldom seen addition to any watch collection.

Viceroy Real Madrid – 432835-55 – $570
Viceroy Real Madrid - 432835-55
Click to Enlarge Image

Rudiger Dresden

Timepieces in the Rudiger Dresden Collection will appeal to the man who appreciates the masculine look of fine machinery. This German inspired design takes its inspiration from the German city that was the home of the Leica camera. Available in both three-hand and chronograph versions, Rudiger Dresden watches exemplify German engineering at its very best. This beautifully engineered timepiece can be equipped with an integrated stainless steel bracelet or a crocodile patterned leather strap. It’s perfect for the Dad who appreciates the masculine appeal of German engineering.

Rudiger Dresden – R1000-09-007 – $850
Rudiger Dresden - R1000-09-007
Click to Enlarge Image

Ferragamo 1898

The elegant Men’s Ferragamo 1898 is perfect for the Dad who insists on making a good impression on all occasions. With its sophisticated white textured dial and brushed and polished stainless steel bracelet, this classic three-hand configuration with the designer’s signature on the bezel conveys an unmistakable sense of luxury that only Ferragamo can provide.

Ferragamo 1898 – F62LBQ9902 S099 – $995
Ferragamo 1898 - F62LBQ9902 S099
Click to Enlarge Image

GV2 Parachute

Last, but certainly not least, is the boldly styled GV2 Parachute. This rugged looking 48 mm professional diver chronograph features a unique high-visibility black and yellow unidirectional rotating bezel, along with a textured black dial with three well-placed subdials for timing events. If Dad enjoys water sports or diving, this is the perfect watch for him. With a dial that is easy-to-read under the most adverse conditions and a case that’s water resistant to 165 feet, this is a watch that’s ready for anything.

GV2 Parachute – 3000B – $1995
GV2 Parachute - 3000B
Click to Enlarge Image

How to Buy

Your Dad is special. Give him some quality time this year. A fine timepiece is something that your Dad will enjoy for a lifetime. With Father’s Day only a week away, you don’t want to wait much longer to get Dad the watch he really deserves. It’s time to find a reputable watch retailer near you and show Dad the time of his life.

For help with your decision or with making your purchase, contact Mimi by email or call her at 845-425-9882.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Mimi, Customer Service Representative, by email or call her at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.

Viceroy Mens Watches Real Madrid Collection

Real Madrid After Winning Spanish Super Cup 2012


by Adrian Herscovici  

Viceroy’s Accessory to a Legend

Viceroy WatchesReal Madrid is a highly successful professional soccer team based in Madrid, Spain. The team, originally named the Madrid Football Club, was founded in 1902. The club was renamed Real Madrid in 1920 by King Alfonso XIII, who bestowed the club with the name real (the Spanish word for royal – pronounced “ray-al”) along with the crown that appears in the team’s coat of arms.Real Madrid Coat of Arms

Viceroy is a Spanish-owned company that values its partnerships and ambassadors; in the sports world, this includes F1 racing champion Fernando Alonso. Like Real Madrid, Alonso is Spanish and among the very best in his sport. The relationship between Viceroy and Spain’s most celebrated football club is, therefore, quite fitting.

The men’s Chronograph is the most intricate model in Viceroy’s Real Madrid Collection. (Other versions are simpler time-and-date models.) A handful of details tie the legendary club to the watch, all of which are subtly integrated. Two of these details appear on the dial: the most overt is the team (and watch) name – Real Madrid – which sits beneath the 12 o’clock marker. The other is something that perhaps only a fan would recognize: the blue color of the dial is similar to the blue that appears in the team emblem.

A more decisive connection to the team appears on the solid caseback, where the Real Madrid coat of arms is engraved. The name Real Madrid appears once more on the strap buckle.

Viceroy Mens Real Madrid Chronograph
Viceroy Mens Real Madrid Chronograph - 432835-35 - $570
Click to Enlarge Image
Buy Viceroy Watches

The watch itself is an assertive sport watch with a 43 mm stainless steel case that is water resistant to 165 feet. The rich blue color of the dial, visible beneath the mineral glass crystal, changes slightly depending on the light. Plenty of polished steel, as well as white and silver accents give the watch a modish and tasteful appearance, as does the addition of a matching blue rubber strap.

Two complications are represented on the dial: a chronograph and a small pointer date. The chronograph has a central seconds hand, and at 10 o’clock, a 30-minute sub-dial. Its opposite sub-dial at 3 o’clock tracks constant seconds. The stationary bezel features a tachymeter for use in combination with the chronograph to track speed over an elapsed distance.

The sub-dial at 6 o’clock is the pointer date. A thick white track surrounds it and differentiates it from the chronograph sub-dials. The numbers and hour markers are large and coated with luminous paint, as are the hour and minute hands for good legibility in the dark. A 24-hour track is printed on the outside of the dial for quick reference.

In addition to blue and white, watches in the Real Madrid Collection also come in black and red – the colors of Viceroy. Every watch in the collection is powered by a reliable quartz movement. For every fan of the Real Madrid football club, the Viceroy Real Madrid Collection is a brilliant accessory to the legend. For others, the watch is a cool and rarely glimpsed addition to any watch collection. Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.

Viceroy Watches Fun Colors Square Collection


by Adrian Herscovici  

Viceroy WatchesThe Fun Colors collection by Viceroy is a spirited series of watches for anyone with a real lust for life. The Fun Colors Square models within the collection offer a change of pace from the everyday circular shapes that are so common in watch designs.

Like other watches in the series, Fun Colors Square watches come in a variety of big cases, 42 x 42 mm, in either bright white or rich black, both of which provide a perfect foundation for other colors to be overlaid. One great feature of square cases in general is that they are less common and offer fashion-minded people a way of creating different looks involving more geometric patterns, especially when paired with accessories such as belt buckles and jewelry.

Viceroy Fun Colors Square 432099-35 Viceroy Fun Colors Square 432099-95
Viceroy Unisex Fun Colors Square - 432099-35 - $390 Viceroy Unisex Fun Colors Square - 432099-95 - $390
Click to Enlarge Image Click to Enlarge Image
Buy Viceroy Watches Buy Viceroy Watches

Along with color, texture is an important feature of the Fun Colors Square collection. The slate-colored black dial of the model pictured has a sunray pattern that permeates the dial with energy and movement, and changes slightly depending on the light. This model has light-blue features: everything from the dial, to the strap stitching and the crown accent share this color. Other watches in the collection have similar color arrangements, but the variety of the colors available means there is one for every person’s taste.

The large sword-shaped hour and minute hands are common to the collection, too; the hands are easy to read and remind us of traditional pilots watches. Watch lovers will note an interesting and rarely seen design feature of the Fun Colors Square models – the seconds track, marked by indices on the dial, is repeated on the stationary dive-style bezel along with numbers, thus incorporating the bezel into time-reading and allowing the dial itself to remain uncluttered.

Fun Colors Square models include those with a date function and some models are available with a chronograph. The watches are water resistant to 165 feet. Mineral glass is the front-crystal material of choice and all of the cases are made of stainless steel, each combined with a rubber strap for a fresh and sporty appeal.

The watches are designed to fit both men and women comfortably so go ahead – take a break from the ordinary and go square! Purchase your new Viceroy watch from an authorized Viceroy dealer.

About Gevril Group

Gevril GroupGevril Group, watchmaker and wholesale watch distributor, is the exclusive U.S. agent for exquisitely designed and crafted European luxury and fashion watch brands, distributing and servicing some of the best affordable luxury and Swiss watches and trendy fashion watches. Gevril Group also operates a full-service watch repair, staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

Join the conversation! Follow Gevril Group on Facebook, Twitter and LinkedIn. Please subscribe to the Gevril Group newsletter and blog.