Exciting Developments at Iconic Watch Retailer Tourneau

by John Sealander  

Ira Melnitsky and Ferragamo Watches:
Two Luxury Superstars Join the Tourneau Family

Salvatore Ferragamo WatchesWhen luxury retail veteran Ira Melnitsky was recently tapped to become the new CEO of Tourneau, he wasn’t the only familiar name to join the Tourneau family. For the first time, Tourneau will also be carrying a select line of Ferragamo watches.

Ira Melnitsky New CEO of TourneauAlthough these developments are unrelated, both names are a good fit for the luxury watch retailer. Ira Melnitsky, who will join Tourneau on October 16, has over 24 years of experience in luxury retailing. He has been the accessories buyer at Lord & Taylor and most recently served as the president of the home and better handbag divisions of LF USA.

The recent appointment was announced by Tourneau chairman Robert Wexler, who said in a prepared statement that Melnitsky “will do a great job of serving our customers and representing Tourneau’s partner brands.” One of these brands will soon include fashion powerhouse Ferragamo.

The popularity of Ferragamo timepieces has not gone unnoticed at Tourneau. Ferragamo watches are a natural extension of the Ferragamo brand. They have successfully combined the classic styling elegance of Ferragamo’s famous bags and shoes with precision Swiss craftsmanship to create a masterful collection of luxury watches that appeal to both fashionistas and watch aficionados.

Ferragamo Watches AdThe addition of Ferragamo to the Tourneau lineup is a win-win situation for Ira Melnitsky and Tourneau. Ferragamo customers are very loyal to the brand, and Tourneau’s network of 30 watch stores will give them a convenient new venue to look for their favorite fashion accessory.

Savvy Tourneau shoppers will benefit from the new relationship as well. Ferragamo watches are one of a small handful of fashion watches to be taken seriously by watch aficionados. The unwavering attention to detail and impeccable craftsmanship of a Ferragamo timepiece continues to set this iconic brand apart from other fashion brands.

You can look for Tourneau to continue its growth under Ira Melnitsky’s leadership. You’ll also be able to look for Ferragamo watches at your favorite Tourneau store.

Gevril Group US and Caribbean Agent for Ferragamo Timepieces

Gevril GroupGevril Group is the US and Caribbean agent for Salvatore Ferragamo Timepieces. You can email us or call 845-425-9882.

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Paolo Marai Vertime CEO on Future of Watch Industry

Vertime CEO Paolo Marai with Gevril President Samuel Friedmann and Jon Luigi


by John Sealander  

Few Know More About Watches than Paolo Marai
And Paolo Marai Thinks the Future Looks Bright

It’s hard to find a more knowledgeable representative of the watch industry than Paolo Marai. Paolo is President and CEO of Vertime and is responsible for some of the world’s most recognizable watch brands, including Versace, Salvatore Ferragamo, and Versus.

Mr. Marai is very positive about the future of the watch industry, but he sees a major shift occurring in how timepieces are perceived and used. Interviewed during a visit to the prestigious Couture 2013 Watch and Jewelry Show in Las Vegas, Marai said, “More and more, watches are no longer used for timekeeping functions, they are becoming accessories, which means that the brand and the design are becoming more relevant than what is inside the watch.”


Working closely with top designers like Donatella Versace, Marai is bringing this philosophy to customers; with some of the most innovative, fashion-forward designs the watch industry has ever seen. Mr. Marai says that sometimes it takes up to a year, working with fashion superstars like Donatella, to finalize a new design, but that the wait is worth it. “There is a new generation and a new type of consumer,” says Marai. “I believe the future will be based more on fashion brands, rather than on traditional watch manufacturing.”

To meet the needs of these new fashion-forward customers, Paolo Marai is taking Vertime boldly into the future with a new emphasis on fashion and style. From the edgy youthful spirit of Versus, to the luxurious opulence of Versace, and the refined, subtle elegance of Salvatore Ferragamo, Vertime is meeting the desires of fashionistas and watch aficionados alike with fabulous new timepieces designed for the 21st Century. What will this watchmaking power player do next? You’ll probably see the answer on a fashionable wrist in the very near future.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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Couture 2013 Las Vegas Huge Success for Gevril Group

Gevril Group Couture Show 2013 Banners


by John Sealander  

If you attended the Couture Show this year, it didn’t take long to discover that everything you needed to know about fine timepieces was located in the Chambertin 2 Ballroom.

Couture 2013 is over, but the glitter and shine from this spectacular jewelry and watch show will linger throughout the year. For many attendees, the Couture Show, held every year at the luxurious Wynn Hotel in Las Vegas, has become the most important event on their calendar.

For Gevril Group, the Couture Show has become just as essential as the more established Baselworld show in Switzerland. According to Gevril President Samuel Friedmann, Couture is more effective at meeting the needs of North American jewelers and retailers. “This show is mandatory for American luxury retailers,” says Friedmann. These retailers certainly got a treat when they visited The Chambertin 2 Ballroom, home to Gevril Group during the five-day show.

Showcasing some of the industry’s most popular watch brands, Gevril Group’s convenient location, just a few feet away from the Couture registration desk, provided attendees with an unprecedented opportunity to discover emerging trends and hot new fashion ideas. “This was our most successful show ever,” said Gevril Executive Vice President David Yurowitz. “Customers are taking a new look at our company and are very eager to participate in all the projects and brands we have rolled out. The success of Couture 2013 was a record-breaking achievement for Gevril and we see this as a stepping stone for the future of our company.”

Paul Ziff, president of Ferragamo Timepieces in the United States, concurs. “There was a definite buzz in the Chambertin 2 Ballroom as customers and prospects gathered to view our Gevril collection of brands,” says Ziff. “The new Ferragamo Lungarno automatics and the fashion-forward Minuetto line were particularly well received by the press and retailers. Bloomingdales buyers even made a point during their appointment to say that they are very proud and excited to have just launched the Ferragamo timepiece line in eight Bloomingdales locations with more to follow.”

The Versace and Versus displays were both popular destinations for jewelers and retailers. Kari Allen, President of Versace Timepieces for the USA and Caribbean, had her best year ever at Couture. She attributes her success to the great teamwork exhibited by the Gevril staff. “It takes a lot of effort throughout our organization to achieve our goals and I very much appreciate all the support,” says Allen.

Miriam Tress, representing Gevril’s popular Fortis brand, says Gevril Group had lots to be proud of during Couture 2013. “The Chambertin 2 ballroom was exquisite and served as an impressive showcase for a wider variety of watch brands than any other exhibitor, says Miriam. “I observed a constant excitement and buzz in the air from our many current and new customers. You could see respect and admiration for Gevril Group and the values they stand for.”

From the opening night concert by popular rockers Neon Trees, to the highly anticipated Couture Design Awards, Couture 2013 was an event to savor and remember. Once again, Couture was joined by the prestigious Watch Journal to present Couture Time, a carefully curated collection of the world’s finest timepieces.

“There is no substitute for seeing, touching, and admiring one of the most diverse collections of fine timepieces available today,” says Samuel Friedmann. “People are amazed at how many fine brands we offer, and Couture gives us the opportunity to show these customers how we can help build their business, both before and after the sale.”

Las Vegas has always been known for putting on a good show, and Couture 2013 was no exception. This prestigious event has become an essential destination for anyone serious about selling luxury goods. That’s a big reason why Gevril Group plans to be back again next year.

About Gevril Group

Gevril GroupGevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Gevril Group also operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Gevril Group by email or by calling 845-425-9882.

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This Father’s Day it’s Time to Get Dad a Real Gift


by John Sealander  

Doesn’t Dad Deserve Something Special on his Special Day?

Father's DayFather’s Day is just around the corner. With all Dad has done for you, isn’t it time to do something special for him? This year, instead of another boring belt, tie or bathrobe, how about a really nice watch? Watches are in this year, and with so many exciting new timepieces to choose from, we can almost guarantee that there’s a watch that your Dad would be proud to wear on his wrist.

Today, it’s easy to find a fine timepiece in just about every price range to match your Dad’s personal taste. Is Dad a cyclist or a runner? Does he like the outdoors? Or is he a globe-trotting businessman? Whatever your Dad’s personality, there’s a watch that will suit him perfectly.

Johan Eric Helsingør

The Johan Eric Helsingør is a masterpiece of understated simplicity. This classic Danish design features a clean, easy-to-read two-hand dial with distinctively shaped triangular indices. This is a watch that is equally at home in both dressy and casual situations. The slim, modern lines of the 40 mm Helsingør will appeal to the Dad who appreciates quality, craftsmanship and great value. This distinctive watch is available in a wide variety of color combinations, including stainless steel, IP rose gold, and IP plated black. All models can be equipped with either an elegant genuine leather strap or an integrated stainless steel bracelet.

Giulio Romano Termoli

The massive 46 mm Giulio Romano Termoli will appeal to the man who likes a modern, European look. This stunning Italian design features a high-tech aluminum case with dramatic raised numbers on the bezel. The historic clock tower in Termoli, Italy served as the inspiration for this uncluttered, minimal three-hand configuration. There’s nothing old-fashioned about this fashion-forward watch, however. With a colorful case and dial and comfortable silicon strap, the Giulio Romano Termoli is perfect for the confident man who respects the past and has his eyes focused on the future.

Viceroy Real Madrid

The sporting Dad will love the distinctive Viceroy Men’s Real Madrid Chronograph. This distinctive Spanish design features the coat of arms of the popular Real Madrid professional soccer team engraved on the case back. The professional chronograph has two easy-to-read subdials that allow you to time virtually any event, plus a third subdial that indicates the date. There is also a handy tachymetre scale on the stainless steel chapter ring. For fans of the Real Madrid football club, the Viceroy Real Madrid Chronograph is a must have fashion accessory and precision timing instrument. For all other Dads, the Real Madrid is a brilliant, and seldom seen addition to any watch collection.

Viceroy Real Madrid – 432835-55 – $570
Viceroy Real Madrid - 432835-55
Click to Enlarge Image

Rudiger Dresden

Timepieces in the Rudiger Dresden Collection will appeal to the man who appreciates the masculine look of fine machinery. This German inspired design takes its inspiration from the German city that was the home of the Leica camera. Available in both three-hand and chronograph versions, Rudiger Dresden watches exemplify German engineering at its very best. This beautifully engineered timepiece can be equipped with an integrated stainless steel bracelet or a crocodile patterned leather strap. It’s perfect for the Dad who appreciates the masculine appeal of German engineering.

Rudiger Dresden – R1000-09-007 – $850
Rudiger Dresden - R1000-09-007
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Ferragamo 1898

The elegant Men’s Ferragamo 1898 is perfect for the Dad who insists on making a good impression on all occasions. With its sophisticated white textured dial and brushed and polished stainless steel bracelet, this classic three-hand configuration with the designer’s signature on the bezel conveys an unmistakable sense of luxury that only Ferragamo can provide.

Ferragamo 1898 – F62LBQ9902 S099 – $995
Ferragamo 1898 - F62LBQ9902 S099
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GV2 Parachute

Last, but certainly not least, is the boldly styled GV2 Parachute. This rugged looking 48 mm professional diver chronograph features a unique high-visibility black and yellow unidirectional rotating bezel, along with a textured black dial with three well-placed subdials for timing events. If Dad enjoys water sports or diving, this is the perfect watch for him. With a dial that is easy-to-read under the most adverse conditions and a case that’s water resistant to 165 feet, this is a watch that’s ready for anything.

GV2 Parachute – 3000B – $1995
GV2 Parachute - 3000B
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How to Buy

Your Dad is special. Give him some quality time this year. A fine timepiece is something that your Dad will enjoy for a lifetime. With Father’s Day only a week away, you don’t want to wait much longer to get Dad the watch he really deserves. It’s time to find a reputable watch retailer near you and show Dad the time of his life.

For help with your decision or with making your purchase, contact Mimi by email or call her at 845-425-9882.

About Gevril Group

Gevril GroupGevril Group, directed by company founder and long-time creative force in the watch business Samuel Friedmann, is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sporty timepieces at a wide range of price points. Additionally, Group Gevril operates a full-service watch repair department staffed by master Swiss watchmakers. Contact Mimi, Customer Service Representative, by email or call her at 845-425-9882.

Please subscribe to the Gevril Group newsletter and blog updates. Like us on Facebook. Reader comments are welcome.